Posts Tagged ‘email’

Email Marketing Program Top 3 Tips

Email marketing programs are expanding in popularity among both small and large businesses. After all, it is a cost effective way to achieve marketing goals. Some organization harness the power of email marketing to send out regular daily updates, while others send out a more traditional monthly newsletter. Regardless of the frequency of objective, the research clearly shows that email is a viable platform for spreading your message and communicating to your customers.

Whether you are a seasoned email marketing veteran or brand new to the email marketing software game, these three tips can assist you get off to a good start.

One important aspect to keep in mind about email marketing is that it is an on-going learning process. What works today for your target audience may not captivate them tomorrow. It is important that your email marketing program strategy remain adaptable, so you can quickly and easily change your approach to ensure you always get the best possible results.

Tip #1: Build a High Quality Mailing List

Your mailing list or contact list is the backbone of your email marketing initiative. A good mailing list can lead to incredible results and a bad mailing list can make you wonder if anyone is even reading your email at all. In a day and age where spam concerns are astronomically high, it is even more important that you have a high quality opt-in (preferably double opt-in) mailing list to ensure that people do not mark your message as spam. These days most ISPs assign the email marketer a reputation score. Even a few bad apples in your mailing list (people that call your message spam) can hurt your reputation.

A good mailing list is comprised of people who have requested to receive information from you and are eager to comply with the material you send. When you use your email marketing software to send out a campaign to a high quality list, you will see your open rates soar as people are drawn to your email. This will ultimately lead to higher conversion rates and make your email marketing program an even more effective tool for your organization.

Tip 2: Select a Good "Email Subject" and a Well Known "From Name"

When your email marketing campaign lands in someone's inbox, they can often only see the name of the sender and the subject line. This makes those two pieces of the email marketing puzzle invaluable. These two items can be the 'make it or break it' factor for whether your campaign is a success or not. An appealing subject line can raise your subscriber's interest so they are drawn to open your email and read your content. A lackluster subject line can make people skim over your message or delete it without even seeing your fist line of content.

It is also very important that you use a 'from name' that your recipients will recognize. If everyone knows your company name, but no one knows your personal name, then you should without a doubt use your company name. Research consistently shows that people are far more likely to open an email from a business or organization they recognize as opposed to one they don't.

Tip #3: Content is King; Make Your Email Worth Reading

These days, people are more pressed for time than ever before. With only 24 hours in each day, asking people to take the time to read your email in its entirety may actually be asking a lot. But, if you are going to expect that from your subscribers then you better be prepared to deliver some compelling information. If your email is boring, dry, outdated or just plain useless, then your audience may not give you a second chance. Typically, emails with sub-par content see increased unsubscribe requests, while emails with compelling content experiences increased readership.

When you create your email withy our email marketing program, it is important that you think like the reader. What do they want to read? What topics are of interest to them? If you can answer those questions, then you can use your email marketing program to create quality content that will keep people coming back for more.

An added advantage of email marketing is that there is no long lead time. This means your content can be very fresh. If a big story breaks in your industry in the morning, there is no reason you can't include that in your email marketing campaign that afternoon. Up to date content is often the most sought-after type of information, because it makes your email seem very cutting edge.

Overall, email marketing can be an incredible tool in your arsenal. When armed with the right email marketing program, a good plan, and some creativity, you can reach out and communicate with your customers in a meaningful and effective way. As an added result, email campaigns will strengthen the bond between you and your customers.

Robert Burko is President of, a popular email marketing program used by thousands of businesses around the globe. Try the complete small business email marketing solution today for free with a no-risk trial.

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

Jam loves to write about blogging, the internet, technology and web 2.0 related topics. See more of her writings at Jammed: Full into Capacity and Blog Tips ETC

Email Marketing For Is A major Key ToSuccess

Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages.

A number of elements make direct email marketing different from spam or other less sophisticated email campaigns. For example, the sender may use customer segmentation techniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques so the recipient is addressed as an individual.

In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages. Direct email marketing is generally permission-based opt-in email, rather than unsolicited commercial email (UCE).

The answer is simple-they just don't know how to organize their bulk email marketing efforts into a cohesive and worthwhile direct bulk mailing. StreamSend gives you the experience, the know-how and the internet marketing tools to run a successful email marketing campaign or bulk mailing without the hassle and frustration of doing it yourself.

But as alarmist as the media is, the "rules" of email marketing are not changing so rapidly or capriciously. Email marketers have much more control over their campaigns than they think.

It does not matter whether you are running a small online business or a local eatery, your budget is limited and your challenge is to keep getting new customers for growth and turn your existing customers into repeat buyers for business sustainability. You can use a variety of advertising options depending on your budget. Email marketing is a low cost solution that you must use regardless of any other methods you pursue.

Marketers (and alas, spammers) have been attracted to email because of its extremely low costs-- generally, a fraction of a cent per recipient. But take heart: even if programs like Goodmail's doubled or tripled the cost per recipient, it's still far below the cost of just the postage for a direct mail campaign.

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.

ISPs look to such policies to offset their spam filtering costs and to make their customers happy by reducing the amount of spam they receive. But their customers are also your customers. If your customers are unhappy because they don't receive your email, that means their customers are unhappy, too. It's in an ISP's interest to deliver email their customers want, or they'll abandon it for a service that does.

Want to Profit from Email Marketing? Tip #1: Address Recipients with Their Name in Email Campaigns Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally. This will show them you didn't just SPAM out 1,000,000 emails to whoever was available.

Like certification, email authentication promises to make it easier for ISPs to distinguish spam from legitimate email. But no single protocol has been universally adopted; not even 800 pound gorillas like AOL, Yahoo or MSN have been able to strong-arm the entire internet community into using their preferred protocol. Slowly, senders have been adopting these protocols, but compliance is spotty at best-- except, reportedly, by spammers.

Email marketing is a very successful form of marketing but it has changed shape in the past decade. It used to be the wild west. Everything and anything would go. These days it is a much different game. There are spam laws in place and even people being convicted for sending unsolicited email.

Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit For Free Information

Email Marketing Service: Result Oriented Ad Campaign

The aim of any marketing and advertising campaign is brand promotion and product awareness. The job is not as easy and it takes time to do so. Now, with the advent of the Internet many online advertising techniques have been developed and Email advertising is one of them. You can learn about them by choosing an Email marketing service.

Various online marketing companies provide consultation regarding Email marketing. You can seek consultation regarding what should you do, what you should not do, what kind of Email should be launched, how to take precautions so that your Email do not look like a Spam, what kind of Email marketing service should be used and like these so many consultation. Sometimes Emails are marked as Spam simply for the words that are contained within the text. So you should always avoid words as earn, money, and guarantee when you send emails to your list.

Moreover, these days, Email marketing is becoming very popular because sending email is much cheaper than most other forms of communication. Also, an email lets you deliver your message to the people and not to a website, where the people have to come to your message. And email marketing has proven very successful for those who do it right and there are certain precautions which you must take while opting for Email marketing solutions.

You can learn about these precautions by choosing Email marketing servicesservices of some online marketing companies. Generally, there are three kinds of Email marketing.

1. Direct mail-  You can rent a list of email addresses from an Email marketing service company and send a promotional message in the form of an email.
2. Retention Email- You can also send newsletters which may carry promotional messages or advertisements.

3. Advertising in other people's Emails-  Sometimes instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers.

Hence, choose the Email marketing solution of your choice and apply it for the purpose of advertising and do opt for email marketing service before choosing.

Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, email marketing services, custom lead generation, lead generation, etc.


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