Posts Tagged ‘email’

How Email Marketing Services Can Help Businesses

 

For any business to be up and running, communication with its customers is the most important part of its business strategy. The advent of the Internet has made it all the more simpler and convenient. Every business can now make use of email marketing services being provided by various advertising agencies to promote their products and services. These services can help develop business through websites.

Email marketing is an electronic communication with potential Internet users. It aims at creating a healthy and long lasting relation with a merchant's customers and also facilitating repeat business. It helps create new customers and persuading existing customers to buy products and avail services.

Email marketing services are being seen by all types of businesses as very productive and effective. It can be accomplished in three ways, including direct mail model, retention mail model, and through advertising in other persons' emails. Under direct mail strategy of email marketing services, a list of email addresses are rented from an email marketing company and commercial and promotional messages are sent on these mails.

Under retention mail model of email marketing services, newsletters are sent which have been among the most perfect promotional emails of the organization so far. Advertising using other persons' emails is another way of email marketing. Here, you use newsletters published by other companies to place your ads in the mails they transmit to their customers. You will have to reimburse them for this service.

Everything in email marketing can be easily automated as all is required is creating an automated mail service, which will take care of sending mails to your opt in list at an already decide time frame. You can also get a confirmation mail from those who have clicked on and read the email newsletter sent to them.

Well-managed email marketing services can thus help increase business sales and reduce costs. Some of the main features of these service may include HTML email support, advanced search options, export client list capability, and real time reporting concerning emails sent, email read and unread, email bounce backs, links opened and clicked.

Author:
Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, Email Marketing services, email campaign , Customized Lead Generation.

Make Best Use of Email Marketing Services

 

Email marketing is the basic feature of online advertising industries. Many experts suggest that email marketing is the most powerful form of advertising a company's product. These days companies are just spending huge bucks to make their email marketing services the most successful appropriate. What does make these email marketing services to be the best option for online companies ? As everybody knows that email markering is a way of sending advertising emails to the targeted customers. The cont ent of such email contains the promotional information of the company's products.

If you are an owner of a website then definitely you would require the assistance of various email marketing services. Whenever you make use of these marketing services try your best to make use of them to the fullest. The companies which provide such marketing services to online companies are experts in their fields. Especially, the reputed and branded ones are in high demand in the market. You should do a market study before getting in touch with the email marketing companies. This market study is very useful. It helps you to have a clear view of the potential email marketing companies which have created well-known names in the fields of email marketing services.

The other work of email marketing services is to bring out statistical analysis, subscriber management and performance monitoring. Whenever you take the help from email marketing companies you should verify their performance as well. These experience email marketing companies always aim to decrease the high cost of the online companies. They should help online companies in getting better targets and increase sales. Most of the email marketing companies are helping the online companies to build up the email marketing system as a platform to grab new leads, sending follow up messages, creating and sending email-newsletters as well as provide tracking responses and clarify the results for them.

Hence, we have come to know how important are the email marketing services for all the online companies. The online companies expect much from the email marketing companies because their success is totally dependant upon email marketing services.

Author:
Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, email marketing services, custom lead generation, Lead Generation.

High & Low Risk Email Marketing

 

Ever since the advent of the web, email marketing has been used as an effective tool for marketing. But there are a number of risks that involve email marketing. People nowadays are vary of email marketing services for the fear of being exposed to spam. Spamming is the biggest danger to amongst Internet marketers who are willing to adopt it as a practice. Email marketing has been jinxed with the fear of email marketing because of some unethical Internet marketers who do not follow the right method of marketing.

Span is not only an unethical means of Internet marketing, but it also deprives users of essential Internet services. Some spammers are also capable of causing great harm to your Internet services, they can send email bombs- large email messages that clog your email server. This can happen if you hire a novice email list provider. High risk email marketing like spamming can also get you into great trouble with the ISP as unsolicited commercial emails are usually shut by systems that can also block your account.

Like spamming there are other high risk factors too, that can cause great harm to your email marketing services. Some of these are as follows: rented email list that could be a spam, home-generated email lists, unsolicited invitations etc.

While the ones mentioned above are high risk factors in email marketing, there is a low risk email marketing technique as well, Opt-in email marketing, where the users willing opt for email marketing campaigns from the website. Here the websites do not need to fear spam techniques as the enter list has willingly entered your email marketing services. In such cases the opt-in email ids do not object to your email ads and the success rate of your scheme is much higher than what it would be in case of other email lists.

As a matter of fact opt-in recipients welcome your emails. Hence, if you are truly planning to adopt opt-in email marketing services then the best way to go about it is to select opt-in email marketing services for a safe an low risk direct marketing service.

Author:
Author is expert in Internetl marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, email marketing, email marketing services, Customized Lead Generation.

Email Blasting VS Email Marketing, What Is The Difference?

Many of us wrongly think that Email Blasting equals to Email Marketing.

If you are only doing Email Blasting, you are wasting time & effort in Marketing.
Email Blasting is useless but Email Marketing is powerful.

You may ask: "What is the difference?"
98% of companies are Email Blasting / Email Broadcasting to their database & try to generate sales. I know you are one of them. STOP this!
These are characteristics of Email Blasting:

i. The email content is focus on selling company product or highly sales oriented.
ii. It is a one time, unplanned email message.
iii. The marketing effect is very less.

Yet, Email Marketing is a well-planned marketing campaign that is executed by companies to achieve long term & impactful marketing effect. This approach is very mature in US market, yet companies in Asian countries are losing out for not implementing it or implementing it correctly. Many of them think Email Blasting / Email Broadcasting is Email Marketing.

Email Marketing consists of well-planned sequence of email messages that will be sent out according to day intervals that are pre-set. These email messages are a mixture of sales message (20%) & valuable information (80%) to your client. Besides, a complete Email Marketing campaign also includes a Subscription Area in corporate website to capture visitors email & information. The main aim is to in email marketing is to build the relationship between you and your customers, so that once they need your kinds of service or product, they can only think of you.

How are you able to capture the email & information?
The idea is straightforward. By providing them value-adding incentive (such as discount coupon, regular update of useful information), they are willingly provide you the information. In this case, your email marketing campaign starts to function as a Customer List Building machine. It automatically collects visitor contacts for you 24 hours per day. Imagine as time passes by, you have 50,000 customers in your database, how useful this database is.

Remember, a sequence of email messages has long-lasting effect on your clients brain. (That's why Advertisers has NEVER advertise only ONCE). Whenever they need your service, they think of you.

To summarize, a real Email Marketing campaign has the following characteristics:

i. The email content is more of education message instead of sales-oriented message
ii. It consists of minimum 6 email messages in a complete sequence
iii. It is a well-planned campaign
iv. The result is 250% - 680% better than Email Blasting
v. The marketing effect stays in subconscious of your clients no matter they are aware of it or not
vi. It is building customer list for you even when you are sleeping.

WeSourze is a Online Marketing Consultancy, specializing in Search Engine Optimization and effective ROI Online Marketing for corporate. Find out how online marketing can skyrocket your company's sales figure at with ourOnline Marketing Specialist now

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