Posts Tagged ‘email’

Email Marketing Tactics

Today’s Business it is found that email marketing is a productive and cost-effective means of generating sales. The cost of sending a direct mail piece by postal service runs over a dollar whereas the cost of sending email is negligible. Analysts say getting even one percent response rate from direct mail is rare but an email marketing campaign can easily fetch a five to ten percent response rate. The benefit of email marketing is not confined to increased sales and lead generation. It also significantly helps to create powerful brand awareness and improved customer relationships.

Email marketing is one of the best ways of gaining publicity for your business online. As the number of email users is swelling by the day, more and more businesses are choosing email marketing as their primary advertising campaign.  Email marketing is cheap, fast and more importantly - effective. Email marketing is extremely productive and brings good ROI (Return on Investment) for internet marketers.

If you are planning to start an internet business or if you are already an existing internet business owner, it is beneficial to implement email marketing in your web business promotion strategy. A well planned email marketing campaign can help you boost sales for your on-line as well as off-line business.

Before embarking on your email marketing campaign, it is critically important that you clearly understand the difference between proper email marketing and spam. If you fail to learn the distinction, you may seriously hurt your business.  Spam is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who did not solicit that information. If you try to spam, you may be even be banned by your ISP (Internet Service Provider) completely disabling you from sending messages from your email account again.

A much better and healthy method is opt-in email marketing. Contrary to spam it is permission based, which means that people have agreed to receive emails from you. This way of marketing is preferred by many businesses and it brings very good results. Unsolicited email marketing or spamming brings very low response rates. It's not targeted, which means that email message goes to people who are not interested in your offer.  A majority of people will not even look at your spam email, so it is not possible to obtain good response rates using unsolicited advertising.
One of the most important elements of your email marketing campaign is the content of your promotional message. Learning how to write an effective message or follow up email messages is an essential step of your email marketing campaign. Write your message only to those people whom you consider likely prospects. 

Write your message individually putting his or her name in the message. Do not send out a collective message by addressing ‘dear subscriber’. For all that smart targeting, it's still hard to get people to open e-mails unless they recognize the sender immediately.

Write interesting headlines as these are immediately get noticed.  Make sure your headline arouses interest of the recipient if you want your message to be opened and read. Give your prospects the option to unsubscribe from your list. If you retain them against their will, you may be accused of spam. So provide removal instructions at the end of your message all the time.
Email marketing is a unique way of developing long-standing relationship with your existing and prospective customers. If you are really serious about your on-line or off-line business, email marketing is a cost-effective way of promoting your products and services.

Andrea Ferdinand is a Copywriter of My Email Marketing.

She written many articles in various topics Email Marketing Calary
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The Basics of Opt-in Email Marketing

Junk mail is hated by most everyone that receives it. Similarly, spam, which is email junk mail, is usually just as hated and frequently bypasses people's inboxes and is sent straight to the trash. This does not help your email marketing campaign so you will need to do something to ensure your marketing email safely arrives in the inbox.

Remember, spamming people might be fast and easy, however do you really want to equate your product with spam or junk mail? That's not a great way to create a name for your product or service. Not to mention, spamming is illegal and more and more people are finding themselves in legal trouble because of it. That's certainly not any fun and not worth your time and energy. Besides the fact that if you send spam emails you are much less likely to sell your product or service because most people will delete the email before they ever read it. That's why opt in email marketing is the most effective. That's because the emails are targeted to people who have willingly provided their email addresses to you.

When people provide their email address to you it's because they are interested in your product, service, or basically what you have to say. These are the people you want to target through email marketing because they are the ones most likely to buy your product. You may be excited about email marketing and tempted to buy software that harvests email addresses or provides you with other huge lists of addresses you cannot use legally. Don't go this route even if it is tempting. It won't work out for you in the end not to mention most people have spam blockers and will never even see your email. Put a little bit of time and effort into your email marketing and it will pay big dividends.

Be creative about opt in email marketing and you will find there are a lot of people willing to give you their email address. Especially if you make it worth their while by providing them with something for their time and effort. Most people interested in reading a newsletter or free eBook on a specific topic will sign up with their email address. This is a great way for you to get those email addresses you need without doing anything illegal. Not to mention, when you use this method you are more likely to have a higher percentage of sales from your email marketing because your emails will make it through the spam filters not to mention people will recognize your email and are more likely to open it and trust you.

Keep in mind there is legislation in the United States regarding spamming and that is certainly not something you will want to play around with. If you are serious about Internet marketing then be serious about email marketing and do it the right way.

Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.

Understanding Email Marketing

The Internet allows email marketers an opportunity like no other. This is the opportunity to reach out to millions of people in a matter of seconds. The response rate on marketing emails is quite high when opt-in email addresses are used. Despite the simplicity of email marketing there are some basics you will need to understand to ensure that you are going about the process in the best way possible.

There are certainly some amazing benefits to email marketing so take your time to understand it. Then, in no time you will be able to reach out to large numbers of people by hitting the send button and literally fill your inbox with orders and your bank account with money. The following are a few of the benefits of email marketing as well as how you should use this method to benefit you.

Fast One of the most amazing aspects of email marketing is that it is fast to send out the emails and then the response to the emails is just as fast. It is quite possible to send out your first marketing email and within minutes have orders in your inbox. There is no other method of marketing your product that is as fast and amazing as email marketing when it is used correctly.

Affordable In general, advertising is expensive. However, when you are using email marketing you will find that you won't need to spend much money at all. All you really need is a computer, Internet connection, and a little bit of time to write an email to market your products and services. Basically, sending an email is free although you do have to pay for other things to be able to do so.

Testing Marketing emails will need to be tested. That is part of email marketing, or any kind of marketing really. With email marketing you will be able to test various emails much faster simply because the entire process is sped up. Give it a try and you will be able to make marketing decisions quickly and easily thanks to the web!

Responses With direct marketing you may have to wait days, weeks, or even months for the response you are looking for. With email marketing you can have your first response within minutes of sending out an email. That's amazing and what email marketing is all about. Individuals receive marketing emails and then they make a decision. They will either delete the email without ever reading it, read it and delete it, or read it and make a purchase. Those who make a purchase will forward the email to their friends and family members if they were happy with their purchase. That's why it's so important to please your customers!

Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.

15 Email Marketing Best Practices

As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

In this article I will discuss 15 best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there's no doubt you'll see an increased response from your subscribers -- whether it be for more feedback, more product/seminar registrations, or even more orders.

1. Avoiding the Spam Filters The majority of large Internet service providers now use rigorous spam protection mechanisms to trap unsolicited email before it gets into their customers inboxes. Spam filters generally "rank" each email by a number of different criteria, and, if that email rates above a certain level (such as 10 spam points), then it is flagged as spam and deleted.
To make sure your emails don't get flagged as spam -- and deleted before they even get to your subscribers -- avoid using words such as 'Free', '$$$', 'Save', 'Discount', etc in both the subject line and the content of your email.
2. Maximizing Click-Thru Rates Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.
Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link -- such as this -- as opposed to a banner or button. So, if you're going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
3. The Power of Personalization If you were standing in a crowded mall, which of these would get your attention: "HEY, YOU!" or "HEY JOHN" (assuming your name is John). The power of personalization can and should be used in your emails. In-fact, by simply starting your email with "Hi [subscriber_name]" instead of the boring "Hi there", you can increase both your reading and click-thru rates by up to 650%. Why? Put simply, it's because your subscribers feel like they already have a relationship with you as you've addressed them by their first name.
4. One-Click Unsubscription If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it's actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed -- courteously -- from your mailing list.
5. Signup Confirmation Don't get accused of spamming -- always, and I mean always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their email address to subscribe to your list, you should then send them a "confirmation" email. This email should contain a special link back to your email-marketing program, which will then verify that this visitor did indeed sign up to your mailing list.
6. Tuesday / Wednesday = Increased Response Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.
On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We've actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.
7. Repeat Email Communication An auto responder is an email that is scheduled to be sent at a certain time interval after someone subscribes to your mailing list. Auto responders are a great way to automatically follow up with your subscribers or provide them with more information on your products/services.
For example, if you provide a free newsletter, you could setup 3 auto responders for new subscribers: the first is sent 1 hour after they subscribe. It contains a thank you message and a link to get 10% off your newly released eBook.
The second is sent 24 hours after they subscribe, telling them about your community message boards, and the third is sent 72 hours after they subscribe, in which you can offer them a special deal on becoming a paid member of your site.
Auto responders help your subscribers build trust in both your company and your brand, and this can help make it easier when trying to close sales in the future.
8. Consistency is the Key If you're running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to.
Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue.
9. On Time, Every Time When sending a regular email to your subscribers, always make sure that it's sent on the same day, at the same time. For example, every Wednesday at 3pm. Your subscribers will come to "expect" your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.
10. The Half-a-Second Subject Line When your email arrives in your subscriber's inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using 'OurSite Newsletter Issue #1', use 'OurSite Newsletter: 10 Tips for Financial Freedom'.
11. The Free Bonus Hook-In Free is overused these days, especially on the Internet. However, if you're looking to grow your subscriber list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for free when they signup for your newsletter.
To make sure they don't simply type any email address into your subscription form, setup an auto responder to send them the free bonus 1 hour after they subscribe to your newsletter.
12. The Preview Pane Popular email clients such as MS Outlook show a preview of an email when it's selected in your inbox. Always have some interesting content at the very top of your email, as this is the part that will show in the preview window of your subscribers email program. If it's interesting enough, then your subscriber will open your email and continue on reading.
13. Link-Click Testing When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best. Now, when you need to send marketing emails in the future, you know that you will be sending the right mix of content and images that will attract the most click-thrus, and ultimately the most sales.
14. Email-Based Learning Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing list by setting up an email-based learning course. To do this, simply create a series of auto responders (for example, 5) containing unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc.
15. Always Sign on the Dotted Line Always include a signature at the bottom of your emails, as it's one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products. Here's a sample signature:
Regards, John Doe. President - Company XYZ. Visit our website at Unsubscribe from this newsletter at

Conclusion - By implementing the 15 best practices described in this article, you can take your email marketing to a whole new level -- attracting more subscribers, and building both your brand equity and credibility at the same time.

This article is written by Mitchell Harper, co-founder of Interspire. Interspire is a leading provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.


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