Posts Tagged ‘email’

Is Email Marketing Effective

Are you new to marketing?  Have you signed up with the big email lists like VirualUrl or ListJoe?  If you have, you probably receive at least 30 emails a day advertising some “great” or “amazing” opportunity.  Most likely, you will never open most of them and just hit delete.  With that being said, many marketing newbies may wonder, does email marketing actually work?  The answer to that question is yes, if done the right way and businesses are setting quite a trend!   In fact, in a survey done by Jupiter Research in 2008, email marketing was expected to grow from $1.2 billion in 2007 to $2.1 billion by 2012.  Another quick statistic for your reading pleasure is that every dollar spent on email marketing, brought in a rate of return of $45.06.

So does this mean you should go out there and spend $197 with VirualUrl or List Joe and start emailing right away?  Not so fast…your rate of return will not be what I quoted above.  When you rent a list, like List Joe, you have no relationship with your reader, and therefore, your reader will not be compelled to open your email.  I am sure that with a catchy subject heading and some compelling ad copy, you will make some sales, but not like you would if your reader requested to be on your list.

Ideally, you need to build your own list.  These are subscribers who feel you have something of value to give to them and have agreed to give you their contact information.  Even some of these people will delete your email, but not at the rate you would see if you randomly sent out emails.

Network Marketing or any type of sales is all about building a relationship.  In an age where people are marketing on the Internet, relationship tends to get lost.  We are all still human, and desire and crave that personal interaction.  When a business owner can effectively connect with their customers, they are able sell more products and keep the customer happy.

Email marketing can be extremely effective and is considered the most cost-efficient way to market products or services.  With that being said, here are a few ways to help your ROI:

1.                  Build your own list.  You can do this in a variety of ways.  We have all seen the little opt-in boxes in capture pages.  Use these in yours, and make it desirable for someone to give their information.  People are extremely cautious about giving out their email address because they do not want 100 spam emails tomorrow.  Building a list takes time, but if done right, those addresses will be like gold, and should be treated that way.

2.                  Customize your greetings.  Pre-packaged systematic email confirmations are a big turn off.  This is the first impression your reader will have when opening your email.  You will want to make it personal and memorable, so they will open up future emails from you.

3.                  Content is king.  Your email content must be excellent.  You have a lot of competition, so don’t get lazy with your messages.  You may want to use your emails like a newsletter.  Many businesses use this strategy, so that over time, when the timing is right, the reader will buy.  Most likely, your reader will not buy from you on the first email you send.

4.                  Earn your readers trust.  There is nothing worse than subscribing to someone’s newsletter, only to be bombarded with a bunch of offers.  If you are promising a subscription for information, give that.  You can make suggestions about your product, with a link within your newsletter, but leave it at that.  Do not harass your reader in the next email you send.  In fact, if you make suggestions, but focus on good content, your reader will value your information, learn to trust your suggestions, and buy your offer.

5.                  Email sparingly.  Do not continuously email your subscribers.  Finding the right balance between keeping in contact with your subscribers is important.  Email too much and they will request to be taken off your list.  Email them too little and they will forget they subscribed to your list and label your email as spam.

Email marketing is a very popular way to advertise, and it is easy to see why.  With automated services which will send your emails out for you, your business can save a lot of time.  However, in order to be truly effective in sales, you must establish a relationship, so plan your emails accordingly.  Don’t rely on the system to take care of everything for you.  Be actively involved with your list.  If people leave your list, don’t just plug in new ones, find out why and adjust your mailings to attract your subscribers.  Your list will determine the success of your business.  Guard it, nurture it and treat it like your best friend.  If you do, you will find your subscribers will faithfully open your emails and look forward to hearing from you.

Lisa is a stay at home mom with 8 children and a loving husband. She started her own business marketing energy, and helps people save money on their natural gas bills.
She is actively involved in her church and puts God and her family before other things. The most important book for her is the Bible, and she also enjoys studying books on rare diseases. Her favorite game she plays with her children is apples to apples. She has a love for blueberries and can be found with her children in a blueberry patch during the few weeks they are in season in July. You can read more about network marketing at You can also visit her website at

How Email Marketers Can Capitalize on Mobile Marketing: Insider Tips

Your email program is going strong and now your CMO is asking “what about mobile?” Let’s face it, the world and your customers have gone mobile, so your email program needs to follow suit.

Reaching your target audience today can feel like an exercise in virtual roulette—an assortment of options to choose from, each feeling as much a gamble as the next. Mobile has become a key component of today’s marketing venue, so you need to be prepared to enhance your email program to market to the exponentially growing numbers of mobile users and to introduce mobile messaging into your mix.

Be a mobile marketing maverick

Since your customers have adopted the ease and portability of handhelds and cell phones for media management, it’s time for marketers to adapt and customize their messages based on customer habits and preferences. As digital media adoption rates soar, customer demand for mobile engagement will skyrocket.

Be where your customers are

As an email marketer, it’s essential to be at the center of your customers’ attention if you hope to earn and hold their business. According to AOL Mail’s fourth annual Email Addiction Survey, 16% of survey respondents said they check their email from a mobile device. What’s more, 55% of respondents said they upgraded to a new cell phone in the last year so they could check email on-the-go. Crunch these stats and you’ve got a major trend towards mobile migration.

Clearly, to be successful in today’s market, your email program must adapt to meet consumer demand in the mobile stratosphere. Don’t think of mobile as a replacement to email—think of it as an enhancement to the strategies you already have in place today.
To get started, try out these simple yet powerful tactics for integrating mobile into your email strategy starting today.

Steps to mobile marketing success

Step #1: Create ‘mobile friendly’ formats for your email

Not all email layouts and styles are right for mobile media. As you target your traveling audience, be sure to think simple—design for tiny screens, mobile software, and use patterns most common to portable media devices. Mobile users spend mere instants accessing messages, so say it fast and focus on benefits.
- Craft clear and easily understood offers for the subject line.
- Put the most important subject matter at the top of emails for faster access to substance.
- If you include links, ensure landing pages are optimized for handhelds.
- Make messages brief, concise, and worth it… with clear action items and incentives.

Remember, the size, layout, and design features useful in standard email communication will not produce the same results in mobile messaging, potentially causing recipients to hit the delete key without bothering to read further.

Step #2: Have a plan and stick with it

Plan for success by identifying your goals and the tactics you’ll need to achieve them. Ask yourself, “How can mobile marketing help me build my business and meet marketing milestones?”

The first action item should include an assessment of the unique qualities of the mobile lifestyle. Content and user flow that informs via full-scale Web layout won’t necessarily scale on a Blackberry. Play to the strengths of this small, multifaceted platform and run campaigns that bring value to mobile users, e.g., click for ring tones, access mobile-only special offers.

- Build a mobile marketing strategy that integrates with your overall marketing plans.
- Outline campaigns and relevant offers that specifically appeal to mobile users.
- Set goals with incremental dates and milestones and track performance.

Step #3: Collect mobile data from your Web site visitors

Before you begin a mobile campaign, turn to your own captive audience—your Web site visitors—to see what, when, where and how they want to be communicated with on their mobile device. Within your website’s communications preference page, gather key data points, such as:
- Mobile number
- Mobile opt-in agreement
- Type of information users want from mobile messages
- Basic demographics, like age, gender, DOB, email, phone, zip (geo targeting), and interests
- Mobile phone type and carrier specifications
- Email address

If possible, offer incentives for completing the form to fuel sign-ups. While you’re at it, drop hints indicating that exclusive, top-list deals and announcements are coming soon in future mobile messages from you.

Remember, those who opt-in to receive mobile news are likely:
- Too busy to proactively obtain all their data from the Web, and
- Don’t want to miss the latest, greatest development about their favorite brands, hobbies, and heroes.

Maximize the medium by offering perks that save users time, give them useful tips, and sell them over and over again on your value.

Step #4: Create an infrastructure that’s industry compliant

Mobile marketing, like any medium, has its rules. The good news is, following these guidelines can afford you smooth travels along this new superhighway.

To ensure your infrastructure is up to snuff, first check with the Mobile Marketing Association (—their code of conduct and industry best practices cover essential protocol you’ll need to know to keep yourself in good standing.

Simple things like using compliant SMS aggregators and sending permission-based communications are big deals in the small world of handhelds. Just like in the email arena, there’s no spam allowed! Also take note: clear, accurate and age-appropriate messages are keys to fair game.

Step #5: Get down to details—develop campaigns, then track results

Since mobile marketing is actually a segment of your overall marketing strategy, sync it up with business goals and develop campaigns that mirror and compliment what you’re doing in other venues. Get your hands in the details, set quarterly goals, and outline the steps that get the job done.

Take stock of these integrated tactics along the way:
- Compliment current promotions with mobile-only offers.
- Encourage mobile user interaction by emailing, mailing or broadcasting special offer access codes that deliver a “gimmee” (e.g., song, ring tone, coupon, widget).
- Use mobile messages to: drive people back to your Web site, build your brand, and promote your services.
- Set up a testing calendar to try out SMS methods, calls to action, and audience receptivity.
- Measure response time: speed, time-of-day, day-of-week; and create a matrix of best times and types of messages to send.
- Test calls-to-action that incorporate coupon redemption, click-through rewards, and latest/breakthrough news; adjust tactics based on results.
- Send different emails to different audience groups; test which performs best and modify future sends accordingly.
- Ask yourself, “What makes my audience respond?” and do that.

Step #6: Analyze and apply campaign success

As you wage campaigns, your testing and tracking activity will reveal what’s working and what’s not. Now’s the time to fine-tune your methods and build a strategy that grows with your business goals.

If a campaign results in a high number of opt-outs, take note and analyze the demographics, subject lines, calls-to-action, times-of-day, and message offers to locate the source of failure. On the flip side, if a campaign hits the roof, boosts sign-ups, surges sales, and triples Web site traffic, try to identify the muscle behind the homerun—and create a few clones!

Criteria by which to analyze campaign success:
- What was the level of interaction on handsets?
- How many recipients unsubscribed?
- How many new users subscribed?
- How many recipients sent in the survey?
- What days of the week and times-of-day did users respond?
- How long did recipients wait to respond?
- How many coupons were redeemed, songs/ring tones/skins/widgets downloaded?
- How many recipients clicked the call-to-action link and/or clicked to my Web site?
- What other responses did the campaign yield?

Stay focused and get in the game

As the face of email marketing forever changes, take charge and evolve with the times. Integrating mobile strategies into your marketing mix will help you reach more customers, more often, and more reliably. With a few adjustments to your program, you can create scalable campaigns catered to mobile devices that get you in the game to win.

Yesmail Direct is an easy-to-use emarketing application with intuitive tools for email and direct mail, perfect for small businesses. See our products at .

Tips For Running An Effective Email Marketing Campaign

It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing... it's effective email marketing.

Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the 'softcopy' world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.

However, there still is a protocol and a proper manner for effective email marketing:

- Be clear

Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)

- Offer value, not information

Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don't be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication.

- Prefer text

Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder.

- Label your images if you use them.

Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.

- Use a hook

You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself.

- Support the hook

In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn't an opportunity for an info dump. Your information should simply reinforce your hook.

- Be short and concise

Readers won't read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader.

- Provide the most important information first

Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already.

- Use a legible and easy to grasp format
- Arrange your text in a manner that is pleasant to the eye.
- Delineate text and paragraphs using hyphens or lines.
- Use legible font such as Georgia and Verdana in a readable size.
- Use bullets and lists to more clearly define your message so it can be grasped at first glance.

- Use the active voice

The active voice 'involves' the reader in the message and pushes him to react.

- Know your audience

And write accordingly with appropriate wording and information.

- Avoid URLs that are too long

Such addresses in emails can be difficult to click as they lose their link when they are 'broken' onto 2 or more lines.
Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a 'copy and paste' option.

- Avoid caps and excessive use of punctuation marks

That's basic email etiquette, which carries forward into your business communication.

- Offer an option to unsubscribe

Always offer a 'way out' for your recipients. An unsubscribe link is expected to be seen at the bottom of the email.
Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader.

Also ensure that an unsubscription is effective immediately.

- Easy to subscribe as well

Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf.
It is also a good idea to let your readers know that they are free to forward the email as well.

- Make it easy to change subscription address

This way, if a client or recipient changes his address, he can make sure the email follows as well.

- Make good use of your subject line

The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information.

- Address your recipients by their name

This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling.

- Avoid in holiday periods

This time is often holiday from emails too, so keep email marketing communications to the minimum too.
You could however send out a message with the holiday's greetings and best wishes.

- Consistency with corporate design

Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too.

Once you have found the right template/format, use it every time.

- An email address that says who you are

People are more apt to trust a message with a From line containing information about who you are and where you're from. This will also prevent your email from being listed as spam and from ending in the junk email folder.

- The landing page should fit the email and the offer

Make sure you are leading your reader to the right destination through the links provided in the message.

People hate wasting their time, and if this happens even once, you stand the risk of losing credibility.

By tailoring your landing page for links, you also make better use of your website to further engage the customer's interest.

- Motivate newsletter sign up with a freebie or bonus
Offer something in return as an incentive. This could win you a lot of new subscriptions.

- Have good multimedia if you are using it

If you are using audio or video, make sure they are of good quality and can be accessed easily.

- Reply to requests within 24 hours

This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers.

- Email should be service oriented, not marketing oriented as with paper

Your aim through email marketing is to inform and provide an 'easy' access to your company.

- Customize so it doesn't look like spam

Make sure your message is unique in its content and format so it isn't brushed off as spam.

- Offer user control if possible

Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for.

- Provide contact information for you

Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.

By making use of these email marketing tips, you should be able to create a successful and effective email marketing campaign.

Matt Henderson, owner of, is an affiliate marketing guide and coach for beginners. To learn how you can start your own online business visit

Email Marketing Solutions For Local Tailor Shops

Email marketing solutions will bring your community to you in greater numbers! As an owner and operator of a local tailor shop it is important to stay ahead of the local competition. This will help increase numbers in sales because staying ahead of your competition means having a larger share of the local market. Email marketing solutions will help bring that greater share into your store for repeat business, or make interested parties shopping around, into your loyal customer base. As the world gets more technically savvy, so do the customers. Appealing to their comforts through Email marketing solutions will make them feel valued and create a loyal customer base as you progress forward in your business enterprise.

The most effective method for starting your Email marketing solutions contact list manifests from a three step equation: promotions + In-store sign ups + online sign ups= an opt-in list for successful email marketing.

Create a promotional discount that you can live with. You might want to call a preferred customer discount for older customers or new customer discount for the fresher faces. The 10-20% discount offered, or the buy one get one free deal, will be sent to them via email once they have signed up or given their email address.

A similar promotion can be offered online, through a web sign up box. The top-ranked Email marketing solutions will provide you free of charge - included as part of their free trial - a web sign up box. This is a function that is easily added to your website by your webmaster which will allow people interested in the discount to sing-up for them via email. It is directly linked to your account with the Email marketing solutions provider.

One you have your list, you need to start building your Email marketing solutions campaign.

Within minutes you can upload images of the suits, dresses, and other pieces you have created, and cut and paste content into the appropriate sections. The better Email marketing solutions will have hundreds of templates for you to choose from in neatly organized categories so it will be easy to find whatever it is that suits your marketing needs.

Here are a few hints to mull over when setting up your Email marketing solutions campaign: avoid using too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many images of your work without also balancing those pictures with textual content to support the images. And, symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, frequently in used to attract people's attention, also end up attracting spam filters. If you overuse them, your email will not go into people's inbox, but rather into their spam or junk folder.

Keep in mind that you will be able to track which of your clients were interested in your marketing campaign. One of the great things about Email marketing solutions is that it can track 'clicks', and 'opens.' This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a 'forward to friend' button, you will be able increase your mailing list, and have a greater chance to have more customers.

Because of how cost effective email marketing is (as low as $10 to send out to 1000 people) email marketing is indispensible for your tailor shop. Email marketing solutions will help you get a larger piece of the piece of the pie because you are appealing to a new generation, in a method that suits their desires. Not only that you are also offering them preferred client discounts. Now your tailor shop will be in the minds and hearts of your customers. Being in their hearts and minds means you that you will have more to spend on whatever is in your heart and mind. Email marketing solutions will dress you for success!

Rudy Barell is a Senior Account Executive with, the complete email marketing solutions trusted by tailors everywhere. Try the feature packed email marketing solution today with a no-risk free trial.


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