Posts Tagged ‘email’

Email Marketing Templates – How To Get Your Emails Read

Email is one of the a large amount of effective direct marketing techniques available. When done well it enables us to terminology to large levels of prospects and customers in an instant; alerting them to offers, telling them about new products and services and forming an continuous relationship.

Done wrong, email marketing emails get deleted without even being viewed. Even worse, our emails can be viewed as annoying spam, damaging the very relationships we are all trying so hard to nurture. So, as professional marketers, how can we ensure our intently crafted email marketing pieces get was reading in the beforehand place? It starts in the subject line Research has shown that open market values vary enormously, depending on the subject succession used.

Common sense tells us the punchy subject lines with treatment grabbing headlines are going to do better than dull versions. However, it comes as a big news to many marketers to figure out that the best open rates are from 'informative' rather as opposed to 'creative' subject lines. One notable study revealed subject lines such as, "[COMPANYNAME] Newsletter - February 2009" typically outperform lines such as "The Future of International Trade" by a factor of 5 or more.

The simple truth is that the proper performing subject lines describe the subject of the email. To do somewhat unique flies in the face of hard evidence and is only attempted by the basically brave or the foolhardy. Not all email readers display the entire subject line. Just because you use Microsoft Mail doesn't imply that all your readers do too. Keeping your subject sequence total amount under 51 characters will ensure that lendees can see all of your subject line, no matter what email program properties are using.

Some words are better as opposed to others Be wary of words that motive spam filters. The discernable sites are "free" and "discount". Most spam filtering works by scoring the email according to length, origin, sayings used, images and so on. Once a threshold has kept on reached the email is classified as spam and the utility rejects it. Even punctuation such as exclamation marks in a subject line can increase your score, bringing you closer to the threshold.

If you are unsure virtually how to avoid spam triggers in your email re&wshyp;selling copy, a expert email broadcaster serves to be great to advise you. Grab Attention above the Fold In email marketing, preview panes are the equivalent of the mimic that falls above the fold of a letter. Preview panes undergo become the standard way of hastily glancing at an email and deciding whether it's value reading or not.

In our quest to get our emails read, our mission is to grab service "above the fold" using our most compelling mimic and imagery. Design and write your email so so your offer, call-to-action, urgency indicator and branding all appear "above the fold". Be aware that each email reader serves to hold a different preference for their preview pane. This consequences in the region available to grab attention being still different for each. Design and test your email selling pieces in different formats to ensure your "above the fold" copy can be viewed in each.

Many preview panes block images by default, so 'alt tag' considerations should be included in the creative and design process. Alt tags also help improve accessibility to those with ass impairments. UK Companies are required by law to take reasonable steps to ensure accessibility under the 2005 amendments to the Disability Discrimination Act, so missing out alt tags were able to prove a costly mistake.

Perhaps because email is so ubiquitous and everyone writes emails every day, companies have a trend to devalue them. However, as this article has shown, there is a lot to think about when planning an email marketing piece. A final proof is that precisely due to the fact that there is these kinds of a lot to think about and as situations are turning so quickly in the world of email marketing, calling a friendly expert once in a additonally is a great shortcut to success. Download your FREE Internet Marketing Preview Ebook @ now.

Candy is an Internet Marketer, passionate about the infinite possibilities of Internet Marketing. You can go to get your FREE Internet Marketing ebook now.

Not All Email Marketing Programs Are Created Equal

Contrary to what you may think, email marketing remains an effective and COST effective method of staying in touch with people who want to hear from you. Remember, we're not talking about blasting out millions of emails to people who don't know you from Adam. That's considered SPAMMING. Effective email marketing is at the crux of RELATIONSHIP and PERMISSION marketing and is still effective when you email to people who volunteer to learn about what your business has to offer.

According to alternative marketing guru and Squidoo founder, Seth Godin, "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

This means that email marketing will INCREASE in effectiveness as a way to counter the growing ineffectiveness of more traditional methods of "intrusion" marketing.

But selecting the RIGHT email marketing tools is critical to both your success and your sanity. These are the email marketing companies and tools we recommend and those we don't and why.


Well, it's important to understand that if you're going to engage in email marketing in any kind of a serious way, you need to sign-up with an email marketing company that will help you sign-up, grow and manage your list. While my company, Samson Media, develops the strategy and concepts for email marketing, even we use a third party company called iContact, to automate all the tedious but necessary tasks of managing a list of hundreds or even thousands of email addresses.

Professional email list hosting companies like iContact or the popular Constant Contact handle all of the imporatant tasks of growing and maintaining your list such as: Sign-ups Unsubscribes Duplicate management Deletes Undeliverables SPAM compliant Full reporting (deliverables, click-throughs, etc.) User-friendly email newsletter publishing tools and templates


Most email marketing companies now charge by the size of your list and not how many times you use it (within reason). For instance, you can have 1,000 names on a list and pay less than someone who has 10,000 names on a list. And each one can send out once, twice or even 100 times in the same month and their costs are the same, fixed amount.

These email companies used to charge more the more you send but most have moved to al all-you-can-eat pricing structure based on list size. And when I said "within reason", I think they actually do have a limit but it's like one million. So if you have a lisy of a thousand or even ten thousand names and you're anywhere close to sending them out a million times in a month ---- well, you're probably over doing it anyway and your days as an email marketer are numbered.

To that end, here are some of the main email marketing companies we know of and have some degree of first hand familiarity:

iContact (the service we now use) Constant Contact (very popular) Topica (we still use them but we hate it) Vertical Response (an industry stalwart) Emma (stylish and pricey) Elite Email (does it Old School --- prefers to charge per email sent)

It's All In The Details - Why Not Get As Many Included Features For One Low Price?
Granted, whether you choose Constant Contact, iContact, Topica, Vertical Response or the others,they all do the tasks listed above and are similarly priced (relatively speaking), but here's what separates the men from the boys in my opinion:


The winner in terms of features, price and service is iContact hands down.

iContact has several features that the popular and more well-known Contact Contact does not offer, such as:

FREE ARCHIVING: Every newsletter you send out automatically gets posted on an iContact hosted page that's unique to you and your business. As you begin sending out newsletters you'll see how powerfiul this is. Because as you begin to build a history of newsletters, all you have to do is add a link to your webpage that says something like "CLICK HERE To Read Our Back Issues" and all of your past newsletters will be listed and viewable. Constant Contact offers this for an additional $5 a month, the others don't offer it at all, and at iContact it's free. You also get search engine traffic back to your own site from these archived newsletters - a double bonus!

AUTORESPONDERS: Constant Contact, amazingly does NOT offer autoresponders at all. Even if you don't know what they are, trust me - you'll want to have the ability to use them, especially if it's included in the price. Autoresponders are a highly powerful email marketing tool that allows you to preset and pre-create an advanced email marketing strategy that allows you to offer multi-part reports and series. Topica also offers this feature but it's not nearly as user-friendly.

TECH SUPPORT: All things considered, especially compared to Topica which I've used for over 10 years and still use today for older lists, iContact actually answers the phone. With a human being! Really!

So comparing, price, features and support, iContact is the email newsletter and hosting service champ!  But more importantly, which ever compnay you choose, definitely choose one.  Sending out hundreds of emails from your Outlook or desktop email client is not only ineffective and will get you labeled a spammer, but it's a huge waste of your valuable time.

ll things considered, especially compared to Topica which I've used for over 10 years and still use today for older lists, iContact actually answers the phone. With a human being! Really!

So comparing, price, features and support, iContact is the email newsletter and hosting service champ!  But more importantly, which ever compnay you choose, definitely choose one.  Sending out hundreds of emails from your Outlook or desktop email client is not only ineffective and will get you labeled a spammer, but it's a huge waste of your valuable time.

Gene Sower is the owner of, a New Jersey-based website design and Internet marketing company. You can find a free 14-Day trial of iContact at their website.

Email Marketing strategies in tough times

Bulk Email marketing is proving to be just the means for smart businesses looking for innovative guerilla strategies to keep themselves ahead of the game during the economic downturn. SME's feeling the pinch are looking for ways to cut marketing budgets without compromising results. It's now more important than ever for businesses to improve efficiency, reduce waste and produce targeted responsive email marketing campaigns.

1. Direct Response Advertising

For businesses feeling the pinch return on investment is the key for ensuring profitability. It's now more important than ever to ensure advertising produces results and costly advertising campaigns may be great for raising brand awareness but are not always the best option for businesses looking for quick sales and ROI. Targeted bulk email campaigns to qualified databases coupled with a strong call to action can prove powerful in reaching impulse buyers at just the right time to entice a purchase. Statistics provided by the eMarketing Association (EMA) found that response rates for email marketing are 4 times higher than other direct marketing mediums such as Direct mail and at only a few cents an email message and no production costs a simple email message equates to a fraction of the cost.

2. Customer Retention Marketing

Anyone with a qualification in marketing will know that long term clients are the most profitable. It's now more crucial than ever to ensure that businesses retain the customers they already have. Keeping customers will not only save businesses money but will make them money. According to a report by The Logic Group, loyal long standing customers account for over 50% of a company's annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. For this reason a CRM program is crucial and regular communication via new media techniques such as email is a key player in helping maintain communication. However, of course no one wants to be bombarded with endless email marketing campaigns but a friendly personalized offer or promotion at just the right time will do no harm to your relationship and could provide just the push you need to increase sales.

3. Viral Marketing

Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others and with virtually the entire US population having access to an email address, it's little wonder that bulk email marketing along with the web is a key viral marketing channel. With people looking for bargains, email marketing is proving more powerful than ever. Emails are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain.

If businesses send out tempting offers and promotions then it's only human nature that people will want to share them and it couldn't be any easier or convenient to pass on a good tip to a friend than via a quick email forward. Also, people genuinely like receiving email from friends, with a whopping 94% of email being opened and read which offers great opportunities for marketers.

Spryka Email Charger is a powerful bulk e-mail marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges. Visit us at

Khurram Zaveri is the owner of Spryka Inc, an application development firm dedicated to providing valuable email marketing and personal finance software for business and personal use.

Email Marketing Software For An Ad Agency

Email marketing software will help you see the bright side of the negative economic reports. As the economy sputters marketing budgets begin to dry up, and as an owner and operator of an ad agency, you need to find solutions to help you cope through these times.

Email marketing programs are cost effective, user-friendly and efficient tools for marketing in a time when your clients' budgets are getting smaller. Introducing your ad agency to email marketing software will help you preserve your customers' businesses, helping you to stay afloat and weather the current economic storm. You will also be able to use your refined marketing skills to creatively produce effective email marketing software campaigns, expanding your capabilities and therefore bolstering your credentials.

Designing an email marketing software campaign takes just a few minutes. The top-ranked online email marketing programs will offer hundreds of templates, neatly organized into theme and design categories. This gives you a variety of options based on your imagined design. Or, if you don't yet know how you want to get started, these templates are a great guide! Also, if you want a custom design template created for you, the better email marketing software companies will have a designer create a custom HTML template for you. The better services will also have a service in place to allow corporate accounts for resellers like ad agencies, so you can go on and offer custom email marketing designs to your own clients. Again, you're expanding your value proposition and becoming more relevant to your clients.

In order to design an email template, you don't have to be some tech savvy, computer science genius. The better email marketing software services are developed so that no matter how little you know about computers you will be able to handle designing professional campaigns. On the flip side, if you're skilled in HTML design, the top email marketing programs will let you easily enter your own designs for fully customized campaigns.

You will impress your clients by being able to provide them with detailed metrics on the activity of their email subscribers, and therefore be able to develop future strategies for your email marketing software campaigns. Email marketing software provides comprehensive information on which subscribers have opened each email, clicked on the links in the email and forwarded the email to friends and family. The information will have your subscribers' email addresses, as well as the date and time they viewed the email. The better email marketing software will also provide you with the ability to export the data into other file forms like Excel, and even reintegrate it into the system.

Signing up for an email marketing software provider is especially simple, since the better ones provide you with a free trial. This allows you to explore the usability of the software, learn the features of the service and start making money without spending a dime.

Before the economy has its upswing, your ad agency will have to make strides and think outside the box in order to stay afloat. Don't reinvent the wheel; expand your horizons by using an email marketing software service. It's easy to use, inexpensive and extremely time-efficient. Maintain your customer base by providing them with an effective and less expensive option as their budgets shrink. Let email marketing make you the 'savior' of your ad agency.

Rudy Barell is a Senior Account Executive, the complete email marketing software trusted by ad agencies around the globe. Try the feature packed email marketing program package today with a no-risk free trial.


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