Posts Tagged ‘Emails’

Email Marketing: Sending Html Vs Sending Text Emails

HTML or Text Emails for Email Marketers
The idea of what type of email to send to one’s recipients has frequently been debated by email marketers. Some believe that text emails are the only way to go while others prefer HTML. Then, there are others on the fence that like plain text with a little HTML mixed in here or there. There are several ways to determine what type of emails you should be sending and it really helps to know your audience. For example, if your subscribers frequently praise your text emails then you might want to stick with this method. More likely than not if you use all text for your marketing email purposes you won’t get much response. There is one easy way to figure out what type of email will work best for your subscribers and that is to test them.

Send out an HTML email to a small portion of your email list and then an email that is exactly the same, but with plain text. Then, sit back and see which one gets more bites. It is almost guaranteed that the HTML email will garner more interest and response than the plain text emails. All too often email marketer forget to test their market, but this is the easiest and most cost effective way to find out what works. When you send an email in text and it doesn’t get returned and you send the same email in HTML and it has a 75% return rate then you will certainly notice that this is a worthwhile way to send your emails. Sure, the test will take a little bit of time and you will have to track the results. But, if you don’t do a small test to find out what type of emails your customers want to receive then you are doing yourself a injustice.

Grab Viewers’ Attention
The point behind the HTML newsletters and other types of correspondence is that it immediately draws you in and gives you a focal point. Ads and other types of marketing material that is drab and without a lot of thought and polish simply won’t be noticed by your subscribers. HTML emails are more popular because they have more graphics and show what your company is all about. HTML emails reinforce the brand while showing readers all types of information from healthy eating and dining out to cell phone plans and saving money.

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Email Marketing Templates – How To Get Your Emails Read

Email is one of the a large amount of effective direct marketing techniques available. When done well it enables us to terminology to large levels of prospects and customers in an instant; alerting them to offers, telling them about new products and services and forming an continuous relationship.

Done wrong, email marketing emails get deleted without even being viewed. Even worse, our emails can be viewed as annoying spam, damaging the very relationships we are all trying so hard to nurture. So, as professional marketers, how can we ensure our intently crafted email marketing pieces get was reading in the beforehand place? It starts in the subject line Research has shown that open market values vary enormously, depending on the subject succession used.

Common sense tells us the punchy subject lines with treatment grabbing headlines are going to do better than dull versions. However, it comes as a big news to many marketers to figure out that the best open rates are from 'informative' rather as opposed to 'creative' subject lines. One notable study revealed subject lines such as, "[COMPANYNAME] Newsletter - February 2009" typically outperform lines such as "The Future of International Trade" by a factor of 5 or more.

The simple truth is that the proper performing subject lines describe the subject of the email. To do somewhat unique flies in the face of hard evidence and is only attempted by the basically brave or the foolhardy. Not all email readers display the entire subject line. Just because you use Microsoft Mail doesn't imply that all your readers do too. Keeping your subject sequence total amount under 51 characters will ensure that lendees can see all of your subject line, no matter what email program properties are using.

Some words are better as opposed to others Be wary of words that motive spam filters. The discernable sites are "free" and "discount". Most spam filtering works by scoring the email according to length, origin, sayings used, images and so on. Once a threshold has kept on reached the email is classified as spam and the utility rejects it. Even punctuation such as exclamation marks in a subject line can increase your score, bringing you closer to the threshold.

If you are unsure virtually how to avoid spam triggers in your email re&wshyp;selling copy, a expert email broadcaster serves to be great to advise you. Grab Attention above the Fold In email marketing, preview panes are the equivalent of the mimic that falls above the fold of a letter. Preview panes undergo become the standard way of hastily glancing at an email and deciding whether it's value reading or not.

In our quest to get our emails read, our mission is to grab service "above the fold" using our most compelling mimic and imagery. Design and write your email so so your offer, call-to-action, urgency indicator and branding all appear "above the fold". Be aware that each email reader serves to hold a different preference for their preview pane. This consequences in the region available to grab attention being still different for each. Design and test your email selling pieces in different formats to ensure your "above the fold" copy can be viewed in each.

Many preview panes block images by default, so 'alt tag' considerations should be included in the creative and design process. Alt tags also help improve accessibility to those with ass impairments. UK Companies are required by law to take reasonable steps to ensure accessibility under the 2005 amendments to the Disability Discrimination Act, so missing out alt tags were able to prove a costly mistake.

Perhaps because email is so ubiquitous and everyone writes emails every day, companies have a trend to devalue them. However, as this article has shown, there is a lot to think about when planning an email marketing piece. A final proof is that precisely due to the fact that there is these kinds of a lot to think about and as situations are turning so quickly in the world of email marketing, calling a friendly expert once in a additonally is a great shortcut to success. Download your FREE Internet Marketing Preview Ebook @ now.

Candy is an Internet Marketer, passionate about the infinite possibilities of Internet Marketing. You can go to get your FREE Internet Marketing ebook now.

Viral Email Marketing: How To Make Your Emails Viral And Outrageously Profitable

Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands - or even millions - of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader's interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.

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