The World Business

Posts Tagged ‘enough’

Ever changed jobs? What's your excuse? Salaries are low, there is no possibility of increasing career, moving residences, or other? Many reasons for someone to stop working. One of them big enough to make an employee decides to stop working is the boss. A survey published in Colourful Lives Report by the Future Foundation, said 28 percent of workers decided to stop working and find a new place because they want to find someone who can motivate them with a better way.

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Running a business comes with its share of problems, in terms of both mechanics and aesthetics. In my experience, one of the most important challenges every entrepreneur faces is the naming or re-naming of a company. I’ve been involved in the creation of more than a dozen companies, and I have had the privilege of advising on the development of hundreds of others. Here are some of the lessons I learned when it comes to picking a name that will garner success, now and in the future:

Easy-to-Remember Names

Names that are easy to remember are a sure-fire way to increase advertising effectiveness. These kinds of names are easy to pronounce and often have a visual component (think Target and Duracell). The difficulty, though, is that they can be tough to trademark. Also, the specificity of easy-to-remember names can limit a business to a particular region or industry. The perk of these names, however, is their high spend-to-result ratio. If an entrepreneur picks a highly memorable name, he or she can spend relatively little and still net huge results in short working less and making more.

Trademarking That Works

By choosing a name that is easy to trademark, entrepreneurs can ensure that they will have a strong legal claim to their business identity. These kinds of names are often "made-up" words like Novartis, Accenture or ZymoGenetics. Other protectable names are based on unique proper nouns, such as Phillip Morris or Martha Stewart. One drawback of easy-to-trademark names is that they can be confusing. Also, entrepreneurs who choose these names can expect to spend more money on advertising to help customers recognize the name and understand the business behind it. This leaves entrepreneurs with a lower spend-to-result ratio.

Nonsense Names

Some companies have reaped great benefits from names that are both familiar enough to be memorable, but distinctive enough that they’re relatively easy to trademark. These are often called nonsense names. Some nonsense names—Apple, Amazon and Yahoo—combine a known word with an unexpected industry. Other nonsense names combine two familiar words people find easy to pronounce and envision, but meet the uniqueness criterion for trade-marking because you wouldn’t expect to see the two words used together. An example of this is Yogabutter (a local yoga studio) and Talking Rain (a soft drinks pioneer). I experimented with this nonsense approach by creating Purespace, a business that did short-term space rental for holistic practitioners. The name provided customers with a sense of our business, and it bred inquiry.

Testing the Name

I’ve learned that the worth of a business name is in the reaction of the customer or trademark attorney. To determine if their name has long-lasting appeal, entrepreneurs should find out if it allows them to access the tools they need for business. One way to do that is to Google the name. Business owners should ensure that someone isn’t already using the name—or something similar—in a way they wouldn’t want associated with their own business. This could cause confusion and lead to potential legal problems. When in doubt, it’s best to consult with an intellectual property attorney.

A carefully selected business name can save thousands of dollars a year in advertising costs, and it can keep the company on an extended path of greatness. The wrong name can sink a business by making marketing expensive and frustrating, or making it difficult to protect your business identity. When it comes to naming a business, you can never be too careful. After all, your success and future are on the line.

Log on to http://www.chrisrugh.com/ for more information!

Christopher Rugh ,EO Seattle

A serial entrepreneur, Christopher is the founder and CEO of several companies, including 1-800-Good Credit, Worldwide Telegraph and CustomTollfree.com. He has
been an EO member since 2001. You can reach Christopher at cmb@customtollfree.com.

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A Home Business with good marketing strategies and a solid business plan is what you want to look for to locate a good Home Business. It is important that the Home Business company will help you setup your business. The business needs to have been around for years and needs to demonstrate that it adapts well to changes making it likely that they will be around for many years to come.

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At one time or another we all have felt frustrated with ourselves. Everyone has dreams they would like to come true, but sometimes it seems like the problem is more inside of us, in motivating our self to follow through with exercise, saving money, breaking a habit, becoming happier or whatever we are trying to do.

One size does not fit all when it comes to motivation. Each of us is motivated in a way unique to us. Success happens often when we know ourselves well enough that we know what to do to keep ourselves on track with our motivation and what potential hazards to avoid.
Improving our success and getting un-stuck can happen quickly if we observe our daily habits, thoughts, and moods, and how they relate to our success. To begin now choose three things to observe about yourself in relation to your achieving your goals. What we eat, whether we talk to people who are positive or negative, changes in scenery, and being in a class, job, or group that encourages a certain kind of behavior are some common things that affect our motivation.

The way we talk to ourselves also greatly affects our accomplishment of anything, and replacing just one common negative thought with a more positive one can make a huge difference. We might start saying, "I can!" every time we catch ourselves thinking "I can't." Or we might try to focus on what is fun about exercise or work, for instance, instead of always focusing on what we don't like about it.

After we have determined even one thing that improves our motivation, we can begin supporting ourselves better. The same thing goes for learning what kinds of things precede our slacking off on our goals. Each time we go off our diet, feel more depressed, get snappish with friends, or whatever behavior we wish to change, we can reflect back at what happened before our behavior. Writing these things down will soon reveal to us a pattern we may wish to avoid.

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