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Posts Tagged ‘Fails’

When we put forth a constant effort to be positive and behave in a positive manner, yet the day comes to an end and you are lacking that motivation. What causes this type of motivational failure? How can we beat it?

There are probably two very different types of individuals that ask this question:

1) The Individual Being Motivated: Employee, Student, Daughter, Son, etc. These are the types of individuals that normally receive motivation from a motivator, or are guided along the self motivation path. Yet they have trouble finding motivation.

2) The Individual Motivator: Manager, Teacher, Mother, Father, etc. These are the types of individuals who inspire motivation, help guide motivation, and require self motivation. Yet they too find it hard to stay motivated.

Understanding the problem and finding a solution may vary upon individuals. The first group has lost confidence and need a bit of a nudge now and again. They are finding themselves and need to be guided along the pathway of motivation. It is important to note that this group tends to need motivation defined by someone else before they see it within themselves. They have to learn to set attainable goals. They must create a version of success within their own minds and follow their own path. They may need help along the way, but they'll make it.

The second group has to have an understanding of individualism and understand the fact that everyone is different. Nothing is set in stone, and what motivates one individual may not work for another. They have to be willing to help change the attitudes of others. Attitudes cause behavioural problems when they are out of synch with the individual. These are tell tale signs that more guidance is needed, and that the individual has yet to be motivated properly. When this group gets down they must reflect inward and look for the changes and adjustments they can make within their own lives.

Let's look at some of the things that motivate people. Some people are motivated by an example. A teacher gives guidance and motivates students by showing a positive attitude. The students pick up on this and exemplify that attitude. Some people are motivated by money. A manager and employee; the manager sets a bonus for productivity and the employee works toward that. A criminal and a police officer; the criminals actions are normally motivated by the fear of being caught and the thrill of getting away with something illegal. Fear can be a very powerful motivator. There are as many different types of motivators as there are people, and each individual is motivated by something unique to them. Some will be the same as others and others will be totally independent.

The idea is that with the right attitude and proper motivation, anyone can pick themselves back up. Some people may need help, others just need time. Overall it just depends on the individual and what motivates them.

There are many reasons why online marketing fails. It is crucial to decipher the chief reasons. Online marketing helps you to build a successful internet business at the same time it also aids in building a brand. But if wrong online marketing strategies are applied then your internet business can fail. Let us take a look at the top 10 reasons why online marketing fails:

1) Not incorporating new techniques

This is a foremost out of the top 10 reasons online marketing fails. You must understand that using SEO, Digg, Lenses, Mixx, Hubpages, E-zine or anything related to Web 2.0 technique will get you required success. However, some online business owners ignore it and stick with the outdated techniques that result in no results.

2) Not taking your work seriously

It is essential that you don't treat your internet business like a hobby. When you are in a direct sales business or any internet business commitment is a necessity. You cannot compromise on commitment and ignore putting in efforts. You need to constantly plan new goals and complete them within time.

3) Not building a relationship with consumers, jumping to make sales

Forcing your readers will not make them your consumers. If you need to get subscribers to your mailing list or e-zines then provide required and accurate information. Always be available to answer their queries. The most common mistake that the online business owners make is of forcing their viewers. People hate any kind of compulsion. If they are reading your content then they need authentic information and removal of their doubts. Instead of resolving their doubts if you try to force your products upon them then you will get a negative response.

4) Not putting in hard work, wanting fast success

Many people start or join a direct sales business looking out for easy money. There is no such thing as free lunch therefore, there is no such thing as free money. Hence, effortless online marketing won't fetch any positive results.

5) Not having your own domain name

You need to get your own domain name. Getting a free domain name that is by becoming a member of a web hosting service won't give the same benefits as owning your own domain name will. People refrain from purchasing their own domain name due to high costs. However, cheaper domains are becoming available day by day. Getting a monthly scheme will also prove to be beneficial for the beginners. So, buy your own domain name as it will help you to build your own identity. This domain name will become your brand name in a certain period of time. Having your own domain name will give you a permanent place on the internet acting as your internet office.

6) Not having a user-friendly website

You must have an easy to understand, uncomplicated and simple website. This is the real key to success. Many times online marketing fails because of disorganized websites. A website that is crowded with products, having too many pop-ups and imperfect instructions is a bad website. People need a user friendly website that interacts with people and looks hassle free. Simplicity will gain trust easily rather than too many sales elements.

7) Not following your subscribers or consumers

Somebody brought a product from you or subscribed to your newsletter or emails and you didn't even bother to follow-up. Is this the way to generate sales? No, it isn't. ''Who cares,'' attitude is not for internet business or for that matter any business that demands growth. As online business owners you MUST maintain a special relation with their subscribers or clients. More healthy relationship will yield high success.

8) Not having your own e-zine or newsletter

You don't have your own e-zine or e- magazine. Then you have a strong reason for the failure of your online marketing strategy. If you are afraid of writing then you can get many writers who will give good quality articles for free. You can also hire paid writers for good quality newsletters.

9) No Secure Ordering pages.

Non-investment will give you no gains. Lack of efforts is a one of the essential reasons online marketing fails. You must have secure ordering pages for people who wish to place the order. It is the convenient option. Other than this, it gives an authentic look to your website. There are some internet sites that provide free secure ordering pages.

10) No content on the website

This is a very frequent mistake that most online business owners make. When readers rush to a site feeling excited, they find nothing on the site. It frustrates people and they don't wish to see the site anytime in the future. In this way, you lose out on prospective customers.

If you are in the field of online business you must have heard of online marketing. Internet marketing, online marketing, e-marketing and web marketing are just the same terms to describe the use of the internet in marketing and promoting your products, services or business. In recent years, online marketing has provided global consumers a higher distribution of information. With today's increased competition, you must possess the skills and capabilities to attain success. Every success story entails hardships, ups and down, but it's up to you to learn how to avoid the pitfalls with online marketing. That's why we are going to discuss the top ten reasons online marketing fails.

Reason #1: The lack of effort and time needed to learn new information about online marketing.

To reach the success you are aspiring to obtain, you must spend adequate efforts and time learning what can lead you to it. Get as much as new online marketing information you can and take time to study them before you use of them for your company's growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing new online marketing strategies. Wide varieties of new information are available throughout the web; just encode an online marketing in Google and you will find what you are looking for. Never stop craving for more and new information, techniques, or techniques about online marketing for you will never grow personally or financially if you are not learning something new.

Reason #2: Similarity with other online business websites.

To increase customer's interest, your website must be different from other online business web pages. Visitors get easily bored if they browse and always see the same products, content, and pictures. In order for your online marketing to be successful, you should make your website distinguished from your other competitors. Always make use of unique online marketing ideas when creating your web pages, for it will matter a tremendous amount when trying to attract more potential customers.

Reason #3: Your website is confusing and inconvenient for visitors.

One of the reasons for using online marketing is to promote your products or services to your target audience on the internet. Having too many products, pictures, links, etc. in your web pages can cause confusion and a confused mind will take no action; thereby leaving you without the number of customers that you could and should attract with your online marketing efforts. Try to be simple and focus on a particular product or service with your website. Making sure your other products are in the background of the main product or service you would like to promote. A long navigation system will make people get tired of finding what they want and can cause them to prefer other convenient sites.

Reason #4: Your website is just a sales presentation.

Increasing your sales may result from online marketing, but you must not totally focus on sales alone. Online marketing will benefit you if you provide useful information about your business within your website and attract more potential and actual customers to purchase your products.or services. Most of the time sales do not arise from the first visit, so make use of your online marketing techniques such as providing free information, tips or newsletters to give visitors a reason to come back to visit your website.

Reason #5: Failure to set specific demographic targets.

With online marketing, setting a specific demographic target is very important because you will be more focused on what type of customers you want and what you must do to attract them. Failure to settle the target will increase the risk of failure when promoting your products, services or business; moreover you will not gain the full benefits of online marketing when it comes to increasing your sales and growing your business.

Reason #6: Unsecured ordering pages.

Security for any type of investment matters for almost everybody. Unsecured ordering pages will greatly cause your business to lose sales which contradicts the goals of effective online marketing. Numerous free secure ordering forms are made available on the internet, so this should never be an issue.

Reason #7: A lack of back links to your website as a useful strategy in effective online marketing.

Providing links leading back to your website from a high ranking web page will also give your site a high rank. Linking is the key to success in having your website found on the major search engines and will bring traffic to your website; therefore, increasing you number of potential and actual customers.

Reason #8: Lack of perseverance.

Most businesses fail online due to lack of persistence and giving up too soon. Online marketing will take a lot of time to fully succeed. It could even entail years to become a major player and to develop strong customer relationships, build partnerships and see financial rewards.

Reason #9: Insufficient follow-up.

Within any business following up with a prospect or customer is very important because it will provide you with more of the same types of results that your business desperately needs to grow. Online marketing often fails because many companies fall short in following up with its online visitors; thereby, stunting the growth of brand awareness.

Reason #10: No promoting your website.

Increasing the consumer awareness of your online business can leverage your success. Several online marketing elements and strategies can be used to promote your website, increase traffic and attract more customers. If you lack the funds to pay for promotions, you can use many free ways of advertising your business awareness online such as participating in forums, chats and submitting free links to search engines.

You will need all the help you can to survive in this competitive marketplace, so make use of the online resources you have to gain greater success with online marketing and learn from these failures. Prepare yourself properly and get ready to do what you must due because the success of your business online is in direct proportion to your knowledge gained from other's mistakes.