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Posts Tagged ‘Four’

Gci Financial Forex

Forex trading is not an easy job. It involves huge risk. Many people around the world are making money trough the online forex trading. On the other hand, a little knowledge about this field can result in considerable loss within a minute. The position is very delicate and weak. Trading in a forex market is not a trouble-free job. You have to master all the related concepts in order to become a top forex broker. If you are a beginner, then you can go through various sites related to foreign exchange trading. Various professionals offer complete information about the trading activities. The top four-forex brokers have an excellent reputation in the international market.

One of the most difficult aspects of operating a small business is attempting to decrease your customer acquisition costs to improve profits and in many cases high acquisition costs are what prevent the business from being profitable at all. Most small businesses do not keep track of acquisition statistics so they are unsure of how much it costs for them to acquire each new customer. Without knowing this statistic, it is impossible to truly measure the effectiveness of your advertising and marketing.

One of the ways to help reduce acquisition costs is to use free advertising resources to increase your customer base. With these resources the primary cost is time, which for advertising is a relatively low price. Here are a few resources that small businesses should be taking advantage of to grow their customer base as it will definitely give you a competitive edge over your competition:

Craigslist - Craigslist.com is an online classified website that is free to post listings. Craigslists is one of the top 10 visited websites in the United States and can drive a tremendous amount of traffic to your business. Craigslist has a services section where local businesses can list the products and services that they offer for potential customers. Craigslist is organized by local geographies, therefore you have the potential to drive very local customers to your business. Total time to post an ad on Craigslist is probably about five minutes and will be less once you get the hang of it.

Google Base - Google Base is a free online classified that benefits from the large amounts of traffic generated by Google.com. A simple listing on Google Base can help to drive traffic to your website and although Google claims that it does not make a difference, it is a good bet that the more activity you have on the web properties, the better you will rank in their primary search engine.

Press Releases - The days of needing to be a professional writer to submit a press release are long gone. Now anyone that has knowledge of a product or service should submit press releases to media outlets and can be done easily with free resources. A couple of the sites that I recommend are prleap.com and prfree.com, but there are many others. These services submit your articles to the Associated Press which in many cases will be a distribution of 40,000 subscribers. If only a fraction of the subscribers pick up your article, you benefit. It first establishes you as an authority on the subject matter, but it also generates links back to your website which will increase your search engine rankings. The benefits of these free services can be massive in reducing your customer acquisition costs.

Merchant Circle - Merchantcircle.com is an online business directory that is focused on offering small business websites to promote their business. The main benefit of their service in my opinion is that their pages rank highly in the search engines, therefore, increase the ranking of your website in your local geographic ares. To set up you page only takes about ten minutes.

These are just a few examples of free resources that your business should be using. Think out of the box and do a little research to find out other free resources that will benefit your business. With only one new customer, this form of advertising pays for itself.

When you work in online marketing, it's easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.

Let's take a look at four particularly successful campaigns:

1. Old Spice

Despite the "old" in its name, Old Spice rocked a rather "new" social online marketing campaign featuring Isaiah Mustafa, the star of the company's TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, Youtube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.

2. Best Buy

We all knew that Best Buy's blue shirted Geek Squad employees were supposed to be helpful, but the company's @twelpforce Twitter account demonstrated just how helpful said geeks could be -- for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it's still ticking.

3. Cloverfield

When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film's main characters. While the teasers helped gather hype, the MySpace profiles underscored the film's emphasis on realism.

4. Will It Blend?

Blenders aren't interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group -- among other fans -- through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company's blenders to demolish everything from whole chickens to iPads, posting videos of every feat on WillItBlend.com. The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.

So, what can we learn from these business marketing campaigns?

1. In online marketing, humor is no joke.

For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.

2. Social networking is a valuable business marketing tool.

Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.

All that being said, for many small businesses, creating a sensational online marketing campaign isn't enough. If your brand isn't recognized and your website isn't receiving significant traffic, you'll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.

Copyright (c) 2009 Cherie Ang

Online business advertising is only as good as the campaigns you set up for them. There are numerous ways to promote any business online, but not on all of them always work. Here are 4 ways that have worked in the past and continue to work today!

1. Pay per click advertising is a fast way to promote your online business. The reason for this is you can be on page 1 of any search engine the minute you set up your campaign and fund your account.

Google Adwords is the most preferred pay per click search engine in the world today. This means you can be paid on page 1 of Google for your targeted keyword phrases promoting your online business.

However there are many search engines you can promote with pay per click advertising. Other pay per click competitors to Google are Yahoo Marketing and MSN Ad Center. You can also go to payperclicksearchengines.com and view hundreds of ppc search engines to advertise on.

2. Article marketing is a long term solution to online business advertising. The reason for this is your articles can be submitted to article directories where they appear for years in the future.

In every article you can include a resource box that contains a link to your website. Anytime someone reads this article and clicks on the link they can find more information about you. Another advantage to article marketing is you can do it for free and derive benefits over and over.

3. Email marketing gives you an asset worth thousands of dollars every month. Many internet business owners report making an average of one dollar for every subscriber on their list on a monthly basis.

This is a great way to create future income as well as promote internet businesses right now. The larger your list becomes the more money you can earn with it.

4. Blogging is a great way to drive search engine traffic when done correctly. Search engines love blogs and they love the new and fresh content that is added to them.

They also spider social directories looking for content so when you social bookmark your articles you have potential traffic that way as well. Plus a quality blog can get subscribers to your RSS feed which allows you to keep in touch with people as a way of future advertising.

This is four ways to do internet business advertising that continue to work well when done correctly.