Posts Tagged ‘Getting’

Email Marketing – Getting It Right, Getting It Read

Email is one of the most effective direct marketing techniques available. When done well it enables us to talk to large numbers of prospects and customers in an instant; alerting them to offers, telling them about new products and services and forming an ongoing relationship.

Done wrong, email marketing emails get deleted without even being viewed. Even worse, our emails can be viewed as annoying spam, damaging the very relationships we are all trying so hard to nurture. So, as professional marketers, how can we ensure our carefully crafted email marketing pieces get read in the first place?

It starts with the subject line

Research has shown that open rates vary enormously, depending on the subject line used. Common sense tells us that punchy subject lines with attention grabbing headlines are going to do better than dull versions. However, it comes as a big surprise to many marketers to learn that the best open rates are from 'informative' rather than 'creative' subject lines.

One notable study revealed subject lines such as, "[COMPANYNAME] Newsletter - February 2009" typically outperform lines such as "The Future of International Trade" by a factor of 5 or more. The simple truth is that the best performing subject lines describe the subject of the email. To do something different flies in the face of hard evidence and is only attempted by the very brave or the foolhardy.

Not all email readers display the entire subject line. Just because you use Microsoft Mail doesn't mean that all your readers do too. Keeping your subject line length below 51 characters will ensure that everyone can see all of your subject line, no matter what email program they are using.

Some words are better than others

Be wary of words that trigger spam filters. The obvious ones are "free" and "discount". Most spam filtering works by scoring the email according to length, origin, words used, images and so on. Once a threshold has been reached the email is classified as spam and the software rejects it. Even punctuation such as exclamation marks in a subject line can increase your score, bringing you closer to the threshold. If you are unsure about how to avoid spam triggers in your email marketing copy, a professional email broadcaster will be happy to advise you.

Grab Attention above the Fold

In email marketing, preview panes are the equivalent of the copy that falls above the fold of a letter. Preview panes have become the standard way of quickly glancing at an email and deciding whether it's worth reading or not. In our quest to get our emails read, our mission is to grab attention "above the fold" using our most compelling copy and imagery.

Design and write your email so that your offer, call-to-action, urgency indicator and branding all appear "above the fold".

Be aware that each email reader will have a different preference for their preview pane. This results in the area available to grab attention being significantly different for each. Design and test your email marketing pieces in different formats to ensure your "above the fold" copy can be viewed in each.

Many preview panes block images by default, so 'alt tag' considerations should be included in the creative and design process. Alt tags also help improve accessibility to those with visual impairments. UK Companies are required by law to take reasonable steps to ensure accessibility under the 2005 amendments to the Disability Discrimination Act, so missing out alt tags could prove a costly mistake.

Perhaps because email is so ubiquitous and everyone writes emails every day, companies have a tendency to devalue them. However, as this article has shown, there is a lot to think about when planning an email marketing piece.

A final suggestion is that precisely because there is such a lot to think about and because things are changing so quickly in the world of email marketing, calling a friendly expert once in a while is a great shortcut to success.

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Online Business Advertising – Result Getting Secrets Exposed!

Online Business Advertising - Result Getting Secrets Exposed!

So you need to promote your online business and get results? In this article you will find ways to advertise online as well as the strategies you need to make it work. The most important thing you need to do is....

….Make sure that you test everything !

Everything measured improves, you can't afford to waste your marketing budget on things that are not performing so remember with all of these methods, Test, Test, Test!

Some Of The Things You Need To Test:

Your Landing Page Headline

Different Traffic Sources

Your Price

Your Guarantee

Your Call To Action

Your Offer

Next Your Need Some Reliable Traffic Sources To Test:

Free Methods

Web 2.0 Sites

There are many of these starting to appear all around the web and some of them are starting to rank very well in the search engines which means you can get free traffic from them:


Article Marketing

These are a very good way to get traffic by providing quality articles relevant to your website, you can get a steady stream of highly qualified prospects visiting your website. The top 3 that you can post to are:

Video Marketing

These sites do indeed get a lot of traffic and have the potential to go viral, if you can make an interesting and compelling video to presell the visitor on going to your website, you can syndicate these videos across all the majors video sites such as:


2) VideoEgg

3) Dailymotion

4) YouTube

5) Veoh

6) Google Video

7) Grouper

8) Jumpcut

9) AOL

10) Eyespot

Paid Methods

Pay Per Click

All the major search engines allow you to bid on search keywords and have you ad appear along site the search engine results, you need to make sure you setup there conversion tracking so that you can test each keyword for its ROI (return on investment) the three major search engines pay per click programs are:

Google Adwords



Pay Per View

These company's charge you per view rather than per click and have distributed pop up ads bidding normally starts at as low as $0.015 cents a view, here are the top three networks you can look into:

Media Traffic

Traffic Vance


Banner Advertising

You can inquire at individual sites that are relevant or complimentary to yours about putting up a banner ad, if the targeting is chosen well and the price is right this can still be a very profitable method of advertising.

eZine Advertising

Placing adverts in online email newsletters can be a good way to get massive traffic in a short amount of time, prices vary but you can usually get a solo ad for around $10 per 1000 subscribers

Printed Classified Ads

Putting small classified ads in printed papers and magazines can be effective especially when you not trying to sell the product or service in the ad but selling the idea of visiting the website where you have more space to pitch. Its best to use ads the create curiosity but appeal to your target audience when using this method

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Getting Self Motivation

Just as willpower is an essential factor in achieving success, at some point in time, discouragement and lack of motivation may hinder you from reaching your objective. And it is up to you, and you alone to devise techniques that will help you keep that drive within afire.

It is helpful to have visual goals. whatsoever that is you are working towards, make it visual. It maybe something material like a car, or a vacation you have been looking forward to for the longest time.

Take or cut out a picture of it and post it at a conspicuous place at work or at home where you can see it often. So that when you feel discouraged, this will remind you of your goal and will help you keep your spotlight.

Make a contract with oneself. According to motivational researches, people who write down to-do-lists are far more triumphant in achieving their intended goals than those people who just keep mental lists instead.

Putting something in writing somehow makes it more powerful psychologically speaking. This may also be the basis why most cultures have such a high regard in honoring contracts. In the contract, you may also include a certain reward that you will give yourself once you have accomplished the task.

After all, everyone likes to be rewarded for completing a good job. Even a simple pat on the back, "good job", or "thank you" may do the trick to give the person the additional push to carry on, but unfortunately, these may not always be readily available. Considering that these are also essential in keeping oneself motivated, you must learn to find a way to get that encouragement on your own through pleasing yourself.

Abusive people lower your self-esteem and bring you down. Get these negative people out of your life. Surround yourself with positive people. Imitate their example. Smile amply and think happy thoughts.

These will give you a brighter outlook and lets you see a clearer picture of what you really want and a fresh mind to know what steps to take to get there. Rather than wait for things to happen, try to be proactive and MAKE THINGS HAPPEN. Inactivity idles the brain and stagnates your potential to reach your goals.

Read inspirational books and literature. These will help you improve your attitude and heal your mind. A book of success stories also proves to be encouraging. You will not only learn from others' experiences and derive confidence boosting insights from them but the story will be instrumental in motivating you to go for your goal and move ahead with your plans. If this still seems to falter, get training or education.

Oftentimes, not knowing how or where to start is frustrating. Knowledge is power. Having a clear understanding of how and where to start is empowering and it will provide the extra drive needed to hit the mark you are aiming at and follow it through.

Having enumerated all these tips and tricks to attain self-motivation, but still you seem to feel lacking that much needed drive, there is one last thing that you must try.

Whatever it is that you have been meaning to do, or wanting to achieve, JUST DO IT! Keep on aiming high and go for it! Actually getting your hands dirty best solves the problem of motivation. By "forcing" yourself to just do it, your momentum will pick up gradually as you go along and before you know it you have finished the task or have finally achieved your goal. Divide and conquer is the key.

Break down the apparently unattainable activity to small doable steps. Not only does it become less overwhelming, but seeing the "in the meantime" results will further your confidence that it can indeed be done.

Lack of motivation happens to us all, but if you do not encourage yourself to accept opportunities and be challenged, no one else will. It is most important to keep your eye on the goal, find ways to keep going, and in no time, you shall reap its benefits.

And if at the beginning you were just doing it for the material reward, you will also learn to realize that the fulfillment, satisfaction and self-achievement you derive from reaching your goal is a much enjoyable high that will keep the drive within constantly burning.

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Getting Started With Opt-in Email Marketing

If you have decided to promote your products and services through opt-in email marketing then you will need to know how to get started. It's important to understand that by taking the opt-in email address route you are making the best decision for your product or service. Part of the reason is that when you use opt in email addresses the recipients will be knowledgeable of your product's name when the email arrives. This means that they are considerably more likely to open the email, read it, and then make a purchase. Similarly, when you use opt in email addresses in most cases your email will arrive in their email inbox. Spam emails rarely make it through spam filters and as a result they don't really make a big difference in your bottom line. So, getting started by using opt-in email marketing is an important way to set your campaign off to a good start.

Getting the Email Addresses Once you are ready to get started with your opt-in addresses you need to figure out how to get the addresses. There are many methods you may use to collect email addresses. For example, you might want to set up a subscription box on your website so that visitors may voluntarily sign up for a free newsletter or periodic updates from your website. Many people will feel comfortable providing their email address when they are on your website because they have a vested interest. This means that they are interested in what you are providing whether it is information, a service, a product, or a combination of all of these.

Another method of collecting email addresses that is popular and seems to be a great way to go about it is to have popup windows on your site. For example, when someone visits your site a pop up window could be displayed that would request their email address if they want a free ebook, or a free newsletter, or perhaps even coupons for products or services. The way you word the ad is up to you, but it should be compelling enough that visitors will want to sign up and provide you with an email address that is valid.

Some email marketers have found that sponsoring a contest is an excellent way to collect valid email addresses because everyone wants to win something. Providing their email address for the chance of winning a prize is a small price to pay and one many people will more than happily do. Of course, there are many ways to collect email addresses and to get started in opt in email marketing. However, the methods discussed here should help you significantly and allow you to get a great start to email marketing.

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