Posts Tagged ‘Getting’

Are your Habitual Patterns Stopping you Getting Home Business Success?

Running a small home business can sometimes be more challenging than running a brick and mortar type business. We all have ways we operate, the things we do, and don't do. These habitual patterns either hinder our small home business or serve us and bring small home business success.

Are there things in your life that you simply must do, to make that day feel like a proper day? Having a shower, brushing teeth, breakfast, or any other pattern? Our patterns can either serve us or hinder us in our small home business.

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Internet Marketing Course – Thinking About Getting Into the Best Internet Marketing Course

Getting into Internet marketing is not as easy as others might think. It is not just the matter of having your personal computer connected to the Internet and you can now start earning income through Internet marketing. Above all, you need to have an idea about starting your business on the Internet. In other words, you must have done your homework first before taking the plunge of getting into Internet marketing. For more information visit to Remember that this kind of business venture is full of financial risk that can cause you to lose not only your investment but also your determination to continue the business venture.

If you are into Internet marketing, you must not forget the name of the late Corey Rudl. He is one of the famous personalities in the world of Internet marketing, in which he have produced 4 highly-successful business that he started from his parents’ basement area. These 4 Internet-based businesses are generating an average of $6.6 million worth of sales per year, with the help of over 60,000 affiliates. His websites are attracting over 1.8 million visitors every month.

Take note: 1.8 million visitors in each month!

How did he do that? That is the question that will strike on anybody’s mind. Whatever “magic” he applied to his business, certainly it helped him a lot in establishing an Internet marketing empire over the net. And just like other successful Internet marketers out there, he will tell you one piece of advice before you plunge yourself in the world of Internet marketing.

Take the best course and apply what you have learned from it.

There are many neophyte Internet marketers who followed the right track and took the Internet marketing course first before getting into the business action. There was once an Internet marketer who said that he personally learned more about the appropriate marketing strategies from the course than any other textbooks that he read prior to the course. It provided him excellent ideas on how he will set up his website, what stuff will he offer for sale, and others.

Thinking about getting into the best Internet marketing course before getting into the business? Good decision, yet you need to know what can you expect when you take an Internet marketing course.for more detail go to  There are many programs (both offline and online) that offers Internet marketing course, but the best course contains the best subjects that will serve as your guide on Internet marketing. Such subjects are as follows:

1. The course will start by discussing some basics of Internet marketing. Although it will not elaborate the history of the investment, it will include the basic opportunities on how you will be able to earn online without wasting your effort and financial resources.

2. Next in line is setting up your website. Keep in mind that on Internet marketing, your website will serve as your “shop” where you can sell products of other Internet marketers or promote something that will generate income on your part. The subject will include the appropriate website design templates to be used on a particular business, registering your site in its own domain name, and others.

3. Along with the course, expect that it will include several strategies on how you will be able to anticipate the moves of your competitors. Internet marketing is a growing market, and competition among Internet marketers is inevitable. Thus, there is a need for you to watch how your competitors move in order to stay alive in your chosen investment.

4. The course will also include subjects related to website promotion through the use of online classified ads, press releases, newsletters, emails, newsgroups, and others. Keep in mind that your website must be as popular as possible so that you will be able to attract more clients. Promoting your website as your product is very critical on Internet marketing, and it is one of the subjects that would be discussed extensively.

It is natural that you will spend some of your money in taking an Internet marketing course. Keep in mind that in order to succeed, you must have the necessary knowledge and skills that will help you reach your marketing objectives. After all, the money that you will append on taking the course is much better if the return of investment later on is large enough.

Now, are you ready to plunge to the real world or have yourself first some glimpse of what you will expect on Internet marketing?

i am house wife

Getting Small Business Loans with No Collateral in this Recession

The global financial crisis has made it quite difficult for companies, especially small businesses, to get business loans. Ironically, it is also in this situation that smaller companies often need additional capital infusion to boost income. You may need to get small business loans to acquire a better business location, construct a new building, renovate your premises, pay for new equipment, fixtures or furniture or increase inventory and working capital.

Most Small Business Loans Require Collateral

To get business loans, even small business loans, is a major challenge.

First you need to identify which among the many types of small business loans you need. Small business loans ranging from $5,000.00 to $35,000.00 are called micro loans. For larger needs, such as for the acquisition of land, buildings and other major fixed assets, development financing is what you should find. There are also import export loans as well as franchise financing. Do your research to find out if you are qualified for small business loans guaranteed by the U.S. Small Business Administration or SBA.

Any of these small business loans will require extensive preparations and paperwork. As a small business owner, you will need to prove your credit worthiness through a personal credit history report. Lenders will also require a business plan which includes your credentials as the business owner, your company financial statements, business assets and an analysis of your market. All of these should be packaged in a professional loan proposal which presents how the loaned amount will be used to strengthen the business and how you intend to repay the loan. Most of all, you need to present your loan collateral – the assets you will put up to secure the loan.

Quick and Easy Small Business Loans with No Collateral

For smaller acquisitions or day to day business needs, there is a way for entrepreneurs to get small business loans easily and quickly with no collateral. This is through merchant services.

Merchant services provide credit card services to businesses. This enables them to accept and process payments through credit cards or debit cards either through face to face purchases, online transactions, or even by phone or fax. Merchant service providers supply terminal equipment for card swiping, as well as the necessary software and high speed IP solutions.

Most businesses need credit card services since consumers routinely pay for goods and services through credit cards and debit cards these days. If your business has not taken this step yet, you may have been missing out on more than half of your income potential.

These same merchant services also provide the solution for your small business loans. Collateral-free loans can be availed of through their cash advances, with the loan amount computation based on the monthly credit card revenue your business generates. Credit card sales requirements may be as low as $3,000.00 a month. You will not be asked for collateral since your future revenue is your collateral.

The best types of merchant cash advances do not require fixed monthly payments nor do they impose deadlines on loan payment. A certain percentage is instead deducted automatically from your credit card revenue each month to go towards loan payment. This way, you never have to worry about loan amortization.

Once your cash advance has been fully paid, you may apply for another one. It is like having a revolving credit line. Make sure that you compare the terms of several merchant service providers, though, and read the fine print on contracts. There are so many merchant service providers competing for your business that you'll surely find one that fits your needs.

Advanced Merchant Services
Contact Name: Roger Inman
P.O. Box 1475 Safety Harbor, FL 34691
Bus: 727-642-3606
Bus Fax: 877-413-6067

Internet Entrepreneurship: first step, getting started: Article 2

I started my first business silk tie retailing using a ready made website template and shopping cart. This was because I did not want to spend a lot of money having a site built and did not know anything about web retailing so wouldn't be able to specify what I needed anyway. It seems to me that this was a good decision. It meant that I could concentrate my work on getting the product, merchandising, sales text and internet marketing right and not worry too much about the other stuff. As I have progressed I have wanted to change some things in the site design but it has been fairly easy and cheap to do so and I have changed only the things that really needed to change. I got my website from who have been good but there are many other companies out there selling ready made retailing websites.

The first step in getting the business up and running was to add my sales text. I decided to aim initially at the UK market only as that is the one I know and is less competitive than the us. My sales text for the front page aims to do a few things; show that I am UK based, show that people can trust and rely on the site (site looks professional, address is prominent, email and phone numbers are listed, money back guarantee and testimonials from customers) and encourage people to browse the ties knowing that prices are reasonable and shipping is free.

Next priority was to make finding the right tie easier. I did this by creating all sorts of categories; by colour, by style etc. Then was the grinding effort as going into every tie in the catalogue and adding it to various categories. This effort was well worth while however, if people can't quickly find what they are looking for then they will go elsewhere. It is so easy on the internet to pop into the next shop that you must make it very easy for people. Not only did I categorise every tie in to multiple categories, but I also tagged each tie with a basic description so that the Search box on my site would pull up relevant searches. Finally I selected what I thought were the nicest ties for the featured products on the front.

Final priority was pricing. I wanted the pricing to be competitive and to be easily changed, so that I could experiment and find the best pricing. I also wanted to make it clear to people that prices were much lower for the quality than you would get on the high street. I therefore decided to put high-street retail pricing in and then use a Sale to reduce the price to a competitive internet level. This has worked fairly well, although I think I under-priced initially. Now I am slowly increasing prices and it does not seem to be hurting sales. In pricing I wanted to have progressive quantity discounts to encourage people to buy more silk ties, however the cart system couldn't handle it. In the website administration it did have bands for price by quantity which I filled in for every product, only to find that it only worked if you bought multiples of the same silk tie. I haven't yet found a way of doing what I want with the cart, but am glad that I left the volume discounts bulk buying of the same tie in. I get lots of orders for multiples of the same tie from clubs, companies and weddings and having the discounts has definately paid off.

Have a look at the site at to see the design in action.After a week or so have work every evening and weekend the site was looking good enough to go. I placed a few trial orders for silk ties to make sure everything worked. It didn't. Test, test and test again until it works great. Finally the moment of truth, I was ready to go live and start getting customers.

Google AdWords has been the biggest expense in getting the business going. To have a successfull internet business you have to get people to come to your site. When you start a high-street shop you have passers by to sell to but when you start a new website you have no passers by. Google does not rank new websites highly so no one will find you by accident. The only way to get visitors quickly is to advertise. I figured that offline advertising wouldn't be very good, much better to sell to people when they are at their computers already. I also figured that banner ads and listing sites are poor value for money. I therefore focused all my advertising on AdWords first and then Overture.

AdWords is a very clever system. Completely automated, it allows you to advertise to people whoare searching for particular keywords in particular countries. For example for I want people in the UK who are searching for tie, ties, silk ties, woven silk ties, wedding ties, bow ties, polyester ties etc. The adverts appear on the right hand side of Google and you only pay when someone clicks through. In this way it is better than traditional advertising in that you know you get visitors to your site for your adspend.

How far your ad is from the top depends on how much you are willing to pay and your click through rate (CTR). In essence Google maximises the money making potential of each search by showing the ads people are most likely to click on and that pay the most. When I started my website I put in lots of keywords, wrote an ad and aimed it at the UK. I quickly found that I needed to pay 20p to 35p per click to be in the top 3 for the ads. In the first week of advertising I generated 150 clicks or so per day at 25p each on average and got no sales. After the 1st week sales started to come in at the rate of 1 or 2 per day. When I worked out the cost per conversion I was paying £40 per day for 1 to 2 sales, giving a cost per order of £20 to £40 pounds. The gross margin on an average order is only £10 so I am losing money with every order. This is to be expected at first and I was quite prepared to invest in marketing to get potential customers so that I could improve my website and then build a customer base which would give me long term profitability. However to make pay per click advertising work I needed to do a whole bunch of things:

Cut my cost per click dramatically Improve my conversion rate once people clicked through to my site Increase the average order size I have managed to get the cost per click down to less than 15p per click average by doing a number of things.

First of all I tested lots of keywords to find ones for which there was little competition. For example "how to tie a tie" has no one else advertising on it so I can get traffic for the minimum of 2 pence per click. However the keywords have to be relevant to your product and ultimately convert to sales. I have still found that the vast majority of searches are on the simple keywords; tie, ties so I have to find a way of getting in to that space if I want to get decent numbers of visitors.

Secondly, improve the ads. A great feature of AdWords is that you can run multiple ads simultaneously and track the click through rates of each. Then you get rid of the worst performing ads. The key here is to change one part of your ad at a time (so that you know which change causes the effect) and to wait until you have had least 50 clicks on an ad before making a judgement on it (at low numbers of clicks the performance can fluctuate dramatically with chance). As your ad gets better CTR you get more visitors and a higher ranking so you can reduce the amount per click and still get the same performance. I have improved my average click through from 0.75% when I started to 2.6% by running better ads.

Thirdly, remove poor performing words. You will find that there are some words which are not particularly relevant or have lots of competition, where your clickthrough is low and cost high. I have found it is best to delete them. I have also used negative keywords which allow you to exclude certain words. For example with "tie" I found that some people were searching for "tie fighter" so had "-fighter" in AdWords to exclude these searches. This improves CTR and position.

Fourthly, check out the competition and decide where you need to be in the ranking. For my art website selling oil painting reproductions of masterpieces, I have found that for many words the competition are selling painting courses or prints. Why pay high CTR's to rank above these companies when potential customers will be scanning past them anyway. I have found it really pays to type each keyword into Google and decide where you need to be to match your competitors. On some words I can be bottom and still be the first company selling oil painting reproductions .

I hope you have found this useful. Read more on my blog at In the next article I will take about conversion rates

UK English woven silk tie business at UK reproduction oil painting business at Web marketing and internet entrepreneurship blog at

UK English woven silk tie business at UK reproduction oil painting business at Web marketing and internet entrepreneurship blog at


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