The World Business

Posts Tagged ‘Google’

Forbes indeed always makes a list of rich people all over the world, including China. The richest one from China is Qinghiu Zong, Wahaha Group, a food entrepreneur. The total wealth of 65-year-old businessman was U.S. $ 8 billion. Do you know that the richest man number two is charted by a young man called Robin Li. He is an entrepreneur whose name rised up in the information technology industry. Robin Li is the founder of search engine Baidu Inc., The challenger giant Google.

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Google adsense is now a days consider the best programme to earn money from internet by sitting at home or office this is very simple and convinient method for a user to earn money from relevent contextual ads. For the purpose of earning money from google adsense a user simply create a web site or a blog for a blog user there is no necessary to have the knowledge of HTML and web development knowledge it is very simple to create and manage the layout. After preparation of Blogger he have to send a request to the google for participating in google adsense programme after 3 to 4 days (some times upto a week) he receive a confirmation email from google adsense control center after this approval he got the codes content ads or image ads from his adsense approved request.

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I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

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One of the most difficult aspects of operating a small business is attempting to decrease your customer acquisition costs to improve profits and in many cases high acquisition costs are what prevent the business from being profitable at all. Most small businesses do not keep track of acquisition statistics so they are unsure of how much it costs for them to acquire each new customer. Without knowing this statistic, it is impossible to truly measure the effectiveness of your advertising and marketing.

One of the ways to help reduce acquisition costs is to use free advertising resources to increase your customer base. With these resources the primary cost is time, which for advertising is a relatively low price. Here are a few resources that small businesses should be taking advantage of to grow their customer base as it will definitely give you a competitive edge over your competition:

Craigslist - Craigslist.com is an online classified website that is free to post listings. Craigslists is one of the top 10 visited websites in the United States and can drive a tremendous amount of traffic to your business. Craigslist has a services section where local businesses can list the products and services that they offer for potential customers. Craigslist is organized by local geographies, therefore you have the potential to drive very local customers to your business. Total time to post an ad on Craigslist is probably about five minutes and will be less once you get the hang of it.

Google Base - Google Base is a free online classified that benefits from the large amounts of traffic generated by Google.com. A simple listing on Google Base can help to drive traffic to your website and although Google claims that it does not make a difference, it is a good bet that the more activity you have on the web properties, the better you will rank in their primary search engine.

Press Releases - The days of needing to be a professional writer to submit a press release are long gone. Now anyone that has knowledge of a product or service should submit press releases to media outlets and can be done easily with free resources. A couple of the sites that I recommend are prleap.com and prfree.com, but there are many others. These services submit your articles to the Associated Press which in many cases will be a distribution of 40,000 subscribers. If only a fraction of the subscribers pick up your article, you benefit. It first establishes you as an authority on the subject matter, but it also generates links back to your website which will increase your search engine rankings. The benefits of these free services can be massive in reducing your customer acquisition costs.

Merchant Circle - Merchantcircle.com is an online business directory that is focused on offering small business websites to promote their business. The main benefit of their service in my opinion is that their pages rank highly in the search engines, therefore, increase the ranking of your website in your local geographic ares. To set up you page only takes about ten minutes.

These are just a few examples of free resources that your business should be using. Think out of the box and do a little research to find out other free resources that will benefit your business. With only one new customer, this form of advertising pays for itself.

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