Posts Tagged ‘Html’

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Email marketing the easy way

What is email marketing?

Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called 'targeted', in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.

If instead of the above you use a list that you bought (you know, "25 million guaranteed AOL email addresses for only 19.95 - plus shipping"), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it.
Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).

Sound pretty risky, so why bother?

Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.

So why not just use my personal email or my company's mail server and some mailing software?

In the early days of email marketing. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.

Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:

One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well - Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit's database of known spammers (oh yeah, did I mention you are now a 'known spammer'?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.

Basically, not so good. Other things that can happen are: you'll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you'll have a hard time formatting your emails in a decent, eye pleasing way, etc.

Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution - to outsource to a company that does it professionally.

Folks, I am known for promoting the "do it in house" concept, and am not that big on outsourcing. But when it comes to mass mailing... I say stay away from it and let the professionals do what they do.

If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).

What to look for in an email marketing company?

1. Automating Your Subscribe and Unsubscribe Requests

Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.

2. Personalization of Emails

Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.

3. Bounceback email handling

Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you'll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.

This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.

4. HTML email

The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you'll want to look for.

However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.

To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.

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Small Businesses Can Compete Against Giants

Small businesses face many technological challenges to success. Typically, small businesses do not have the resources of a large publicly traded organization. How can small business compete with these large corporations when they have less labour and capital available?

The answer lies in taking advantage of free software opportunities available to small businesses. Large corporations by their very nature have large R&D budgets as well as teams of in-house technical support. Large corporations don't face the same challenges when it comes to acquiring business software.

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Create Html Email – Basic Tips For Email Marketing Success

If you haven't gotten to email marketing, there is no opportunity like the present. This powerful form of marketing can let you direct targeted traffic to your website, stay you in communication providing your customers, and more. When begun an email marketing campaign, you're going to want to be careful about how you go about it.

Here are some tips for setting up an email marketing campaign. Double Opt-in The most top notch kind of email list is one accumulated via the dual opt-in method. What this means, basically, is overly people experience to opt-in to receive the emails in a two-step process. They brand their email into a form on your site, but they consequently hold to click a link in a confirmation email they receive.

This seems desire it would be bad as it could indicate some people to not sign-up for the list by not completing the second step. The thing is, though, is those that do complete that moment stage really, really want access to the emails you send out. This makes them very valuable to have as you know they're right now interested in the material you're going to be sending. Don't take a short-cut to try to substantiate the raw numbers of your list.

You'll end up amidst a egregious list that performs at or below industry criteria for conversion rates. By insisting that subscribers dual opt-in to get on your list, you ensure the they're passionate about getting tips from you and therefore more innate to click links or act on offers you present in front of them. Don't Go Overboard One of the quickest ways to get a lot of purchasers to opt-out of your email list after you have carefully put up it up is to bombard them providing too many emails or too several off target emails.

Either of these methods can kill your email selling attempts before they get off the ground. People are busy. If you send too various email newsletters, clogging up their email Inbox, they're lessened likely to was reading any of them. Limiting yourself to sending out carefully crafted email newsletters relatively than blasting any old garbage to your store will go a extended way in making sure not too many homeowners quit your list.

Even if you only send one email a week or one email a month, if it is not super targeted to the group of households who signed up for the list, it's not going to be truly successful. If you send out things that aren't of financial to the people on your list, they're being handed out to commence to wonder why they signed up for your email include in the above all place.

This is not the thought you want going through their mind when properties open your email newsletter. Final Thoughts Email marketing is a great way to build and maintain relationships with customers and potential customers. If you've not thought up it before, you're missing out on one of the firmest ways to sell your brand online. Download your FREE Internet Marketing Preview Ebook @ http://tinyurl.com/7oaydp now.

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Html Email Marketing Helpful Guide

If you are searching for information related to html email marketing or any other such as eroi email marketing, email marketing manager, email delivery or free email create you have come to the right article. This piece will provide you with not just general html email marketing information but also specific and helpful information. Enjoy it.

The way to discover and use the best tips to develop your email promotion campaign is to start off with what you already know and then just keep on testing everything in your email campaigns. Both, other people's best email promotion tips and also your own ideas.

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