Posts Tagged ‘Impression’

First Impression to Impress Customers

What makes people at the trade fair stop by and take a look at the item displayed? For sure, it is the first impression. Yes, first impression is an important thing that people do not even think of what products are being displays. There is even the possibility that the visitor do not need the products. However, the fact that they are already in your booth can become the opportunity for you to describe more of the products being sold in the event.
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Entrepreneurship Tips – Your Business’ First Impression Matters

An art form that provides meticulously manicured gardens and lawns for the business' backdrop is known as professional landscaping. The subtle and delicate use of lawns, tree lines, flowerbeds and shrubbery are the first thing both employees and clients will notice. To ensure you provide a favorable image of your company to prospective clients and employees, proper maintenance and upkeep of the business premises is vital to your success.

Though sometimes clients and employees may overlook aesthetic arrangements made in your business premises, for those who notice them, it will speak a thousand words about your business. Make sure you hire landscape contractors to take care of the premises. Their duties are watering the flowerbed, making sure the grass is properly trimmed etc. You must also let them know of the magnitude of keeping well kept premises and that they have an enormous responsibility on their shoulders.

It is the business owner's responsibility to ensure adequate assistance is available on all floors and that the receptionists have good diction and are well trained to handle queries. If you neglect the overall upkeep of the premises, there are high chances your business will be spoken poorly of during meetings and small conferences. Like they say, "first impressions are last impressions" and the role of a landscaper and receptionist is as important as a top level management executive. Sometimes, the subtle things can have a drastic impact on bigger, more important things and these subtle things could be a weed free lawn, an aesthetically designed flower bed, adequate customer support mechanisms and knowledgeable receptionists.

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Creative Business Card Marketing: First Impression Tools for Payroll Businesses

Business cards can serve as effective communication tools for a payroll and benefits service business. These materials are handy, easy to distribute marketing tools that directly deliver important contact information to the client. Apart from this, business cards also serve as tools to create a professional and outstanding impression. The following are some tips on producing creative business card marketing for a payroll service business:

• Color - Professionals in the industry commonly choose the standard white color for their business cards. In order to stand out and create an impression, choosing other colors can be an eye-catching advantage. A business card’s background color can be changed to dark grey, black, or, navy blue to instantly stand out from a collection of white cards. Warm colors like red or orange are also eye-catching and can be applied on a logo or detail of the card.

• Orientation – Business card orientation can also create a memorable impression and make cards literally stand above the rest. Since most cards are horizontal, vertical cards can be a creative and effective approach.

• Shape – The usual rectangular shape may not create that impact payroll businesses need to promote their business. Commercial printing done by online printing companies offer die-cutting services for customized business card shapes.

• Photos and Images – The addition of photos and images can also add an attractive value to business cards. Instead of plain and simple names and contact information, business cards can include a photo of the card owner or payroll specialist. It can include dynamic and powerful graphics or traditional images of money, ledger sheets, or, calculators.

Aside from these attractive elements, payroll business professionals may also choose to design their business cards with catchy taglines highlighting business products and benefits. It can also relate to the clients’ needs or answer common questions. Business cards serve as important marketing tools as they create that memorable first impression to clients.

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