Posts Tagged ‘Learn’

Four Awesome Online Marketing Campaigns and What You Can Learn from Them

When you work in online marketing, it's easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.

Let's take a look at four particularly successful campaigns:

1. Old Spice

Despite the "old" in its name, Old Spice rocked a rather "new" social online marketing campaign featuring Isaiah Mustafa, the star of the company's TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, Youtube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.

2. Best Buy

We all knew that Best Buy's blue shirted Geek Squad employees were supposed to be helpful, but the company's @twelpforce Twitter account demonstrated just how helpful said geeks could be -- for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it's still ticking.

3. Cloverfield

When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film's main characters. While the teasers helped gather hype, the MySpace profiles underscored the film's emphasis on realism.

4. Will It Blend?

Blenders aren't interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group -- among other fans -- through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company's blenders to demolish everything from whole chickens to iPads, posting videos of every feat on The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.

So, what can we learn from these business marketing campaigns?

1. In online marketing, humor is no joke.

For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.

2. Social networking is a valuable business marketing tool.

Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.

All that being said, for many small businesses, creating a sensational online marketing campaign isn't enough. If your brand isn't recognized and your website isn't receiving significant traffic, you'll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.

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Forex Training Dvd – Even You Can Learn To Trade Forex

Forex Training Dvd

Foreign Exchange or Forex as it is known, is converting one currency to another. In other words you are buying a certain currency and paying for it with another currency. Forex is a massive unique global market like no other in the world - trading 24 hours a day, 6 days a week. In many cases it offers a lower profit margin than other markets that have fixed incomes. It is possible for you to learn how to trade forex.

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Olin Business School students learn entrepreneurship by working abroad

Entrepreneurship is a global phenomenon and to prove it 11 Olin Business School students traveled to Hungary in May to work with start-up companies in Budapest.

The trip is an integral part of Clifford Holekamp's course, "Danube Venture Consulting Program" which was offered for the second time this year. Holekamp is a senior lecturer in entrepreneurship at Olin and initiated the consulting project with a private equity firm in Hungary.

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Learn How a Disc Jockey Made a Fortune Through His Secrets of Self Motivation and Success

“When I get that job I really want then I’ll start really applying myself.”

“When I achieve this or that I’ll be happy.”

“When I’m at this weight I’ll feel good about myself.”

“When I’m in that perfect relationship I’ll be filled with love.”

Sound familiar? Perhaps you’ve heard or said something like one of these statements.

I feel like we’ve all been brainwashed into waiting for something to happen before we allow ourselves to feel great about ourselves.

But the universe doesn’t work this way. Whenever we put ourselves in a holding pattern of waiting – the universe waits with us! Excellence, integrity, success, joy, love, confidence – all start in this moment of NOW. It starts with us cultivating and participating in the quality NOW from the inside. And low and behold, the universe then steps forward to meet us bringing forth more of what we are already experiencing.

There is a great motivational speaker named Les Brown who shares his story of how he got his first job working at a radio station. He wanted to be a disc jockey but he didn’t start there. It was pure enthusiasm that got him in the door where he started as a “go-fer”. He showed up for work every day with passion – going above and beyond what was expected of him. He even washed the car of the owner of the station without been asked. He participated in his job from an attitude and ‘being-ness’ of excellence. And while he was showing up in this manner, he was secretly practicing his own disc jockey skills every day. In fact, he was practicing to be the best disc jockey that ever was! He was practicing ‘excellence’ even before he had any experience!

One day, by “accident” the opportunity presented itself for him to go on the air. To the utter amazement of his boss, the minute he spoke into that mic, he seemed like a seasoned pro. It was all there - the confidence, the skill, and the enthusiasm. It was like he had been doing it all his life.

Les Brown explains that he was already living from this space of excellence and success – before he actually became a successful disc jockey – not after! And this is how Les Brown lives his life. He is always participating in this internal fountain of possibility and his life fully demonstrates this way of thinking.

Here’s what I’ve learned from Les Brown. We can become who we aspire to be before an opportunity presents itself. Don’t wait! An opportunity in life does not determine who we are. It is who we are when we meet opportunity that makes all the difference. Learn more about this here .

Let’s stop waiting…. And start ‘being’ who we choose to be. The universe will do the rest

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