Posts Tagged ‘Marketing’

Is Your Affiliate Business Internet Marketing?

People sometimes get confused between internet marketing and affiliate marketing. They are not the same thing. You want to make sure you don't make your affiliate business internet marketing. It is true that when you work as an affiliate, you do market on the internet, but you need to market in a specific way which is not the same as internet marketing.

It is true, though, that a good internet marketer has no difficulty in becoming a good affiliate marketer and vice versa. When you operate as an internet marketer, you set up a website and market it directly to the public. You will also builds a list of customers and your own products.

You are not marketing your own products

With affiliate marketing, you are not marketing your own products, and you need a website only to send people to the merchant's site. But you need to send the surfer in the right frame of mind. These days you must have a website, whereas until recently it was possible to get away without one. However, that website can be very simple and needs no more than ten pages. Five pages will do if they are all focused on a small niche.

You can use various techniques to drive traffic to your website, from Google Adwords, articles, posting on forums, building a list and so on. You just want to find people who are interested in the type of product you are marketing, or better still are actually looking to buy the product or service.

Do not sell the product on your site

So far so good, and up to this point there is no real difference between your affiliate business and internet marketing. This is where you are on a different tack as an affiliate. You do NOT want to try to sell the product on your site, but the internet marketer does. If you try the hard-sell approach, you will turn off some surfers. Others will be all psyched up on your site, and will not want to read the sales letter on the merchant's site. So they are likely to click away, which is the last thing they want. You want to pre-sell the product, which is more a case of pre-qualifying the visitor.

Now, if you are marketing a solution to an urgent problem, like an anti-virus tool, you would just provide a link directly to the merchant. The chances are they are desperate and need a solution now!

On the other hand, if it is a product like a dog training manual or car accessories, you just want them to go to the merchant's site thinking that want to buy it, but not totally convinced. Leave the selling to the merchant. This is the big difference between an affiliate business and internet marketing. Remember: Pre-sell, don't sell.

For FREE reports and the latest reviews of affiliate marketing products and services go to www.reallyusefulmarketing.com - which is run by John Hartley.

The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

Product Description
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies ... More >> The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

“Aligning Sales and Marketing for Dynamic Growth Presentation” – SOE Roundtable, Aug. 24, 2006, with Voss Graham


Internet Marketing Company Affiliate – Becoming a Successful Internet Marketing Company Affiliate

Internet Marketing Company Affiliate

Participating in affiliate programs as an internet marketing company affiliate is a viable way to make money on the internet without having your own products and services for sale. In essence, as an internet marketing company affiliate, you market other companies' products and services for a fee.

Generally affiliate programs are either one-tier or two-tier programs which means if you participate in a one-tier program, you get paid for referrals that you send to the company for which you are an internet marketing company affiliate. If you participate in a two-tier program, you also get paid for referring other affiliates to the program.

In most affiliate programs, an internet marketing company affiliate gets paid either a percentage of sales that result from their referrals, or a flat fee per lead or click-through that result from their internet marketing efforts. Internet Marketing Company Affiliate

The defective line of thinking that leads an internet marketing company affiliate to failure and disappointment is the thought that being an internet marketing company affiliate is an easy, get-rich-quick business opportunity. Unsuccessful internet marketing company affiliates are those who don't realize that in order to make money with affiliate programs you have to actively market them.

The error that is common to a new internet marketing company affiliate is that they launch a website to display links, or even pages, for the purpose of promoting various affiliate programs for which they are an internet marketing company affiliate for, but they don't actively market their website or their affiliate products. As a result, their website doesn't generate any revenue or generates very little revenue.

To be a successful internet marketing company affiliate you absolutely have to market your affiliate products and services. You can actually make loads of money as an internet marketing company affiliate, but affiliate marketing is not a get-rich- quick scheme. It is a business opportunity that must be taken seriously and it does require work, some internet marketing knowledge, and some funding for launching an aggressive internet marketing campaign. Internet Marketing Company Affiliate

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