Posts Tagged ‘Marketing’

Internet Marketing Research Firm – How Has the Internet Impacted Market Research?

Internet Marketing Research Firm

Market research is the way that companies gather information about their customers, competitors, and the effectiveness of their marketing campaigns for those of you who are wondering what it is. In recent years the internet has had a huge affect on the way that companies have been conducting their market research through the various methods that are available for them to use. Companies know that almost everyone and their dog get on the internet for one reason or another and this is a great way for them to be able to gather information about what their consumers want as well as keep an eye on what their competitors are doing. The internet is also a great way for companies to test and try different marketing campaigns before they spend millions of dollars on them. There are a few different ways that the internet has had an effect on the way that market research is conducted.

One thing that companies are able to do is called keyword research. Conducting research on different keywords is how businesses find out what words and phrases their customers are using when they are searching for the products that they are selling. This is a great advantage because it allows the company to focus on certain words and phrases that will gain them popularity. Also, if the company has a website they will be able to move their website into a better position by building links back to their site that focus on these specific keywords. Internet Marketing Research Firm

Companies can also take surveys and put up polls on different topics that will help them to get the opinion of the consumers that buy their products. This helps the company to know what they are doing right so that they can do more of it and it also helps them to gather information that they can use to make their customers happier.

A company can also easily check out what their competition is doing by looking them up. They will be able to see where their competition is getting backlinks from, and they will be able to see what methods their completion is using to be able to gain more customers. There are a lot of different tools that a company can use to be able to find out what their competition is doing on the internet very quickly and easily. One of the biggest advantages that a company has when they use the internet for market research is testing different advertising campaigns to find out which one works the best. There are a lot of different ways to advertise both online and offline and companies pay a lot of money each year to advertise their business. By doing their market research online they will be able to find out which campaign will bring them the most success before they pay out all of the money to run it.

Over the past few years the internet has dramatically affected the way that market research is being conducted. It will have an even larger affect as we move forward into the future. It will be very necessary for every company to have knowledge of Internet Marketing so that they will be able to quickly and effectively do their research online. Internet Marketing Research Firm

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the ... More >> The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Your Local Small Business Online Marketing Funnel

Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart.

Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.

This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.

Your small biz online marketing funnel is not unlike the local small business marketing that you undertook when you first opened your business in its physical location. First you needed to choose a location and to get that location ready. You ordered the supplies you needed. Then you started advertising. On opening day, it's likely that you had a product giveaway - a keychain, a coffee mug or maybe even a t-shirt - as well as a coupon giveaway, something that would entice your customer to come back.

Your small biz online marketing funnel works in much the same way: you choose a domain name and build your website, or have your website built for you. You'll get everything that you need in order - including a free or low-cost giveaway. And then you will begin marketing your small business online.

It is important to remember that your website is your virtual business. All of the Internet ads that you place will bring traffic to your page, so be sure to use the page wisely.

Use your homepage to tell prospective customers about your business - share your mission statement, share customer compliments. Use a page of your website to let your current and prospective customers know more about who you are and what you believe in. Focus both on your business and on establishing a relationship with your customer.

Drawing prospective customers in to your website brings them into the widest part of your small biz online marketing funnel; allowing them the opportunity to get to know you begins to draw them down into the funnel.

However, you do not want them to make it to the second level of the funnel and stay there, just as you do not want customers at your physical location to walk in and walk back out again. This is why you should plan - as part of your small business Internet marketing campaign - to draw them into the next smallest area of your small biz online marketing funnel.

You do not need to offer a physical giveaway. Instead, continue to build relationships with your site visitors by offering them something of value. Offer them free articles about products and services that your small business offers. Set up a newsletter that will allow you to communicate valuable information (as well as special offers) to them at specified intervals.

Doing so allows you to take an important step towards increasing sales: it allows you to establish a relationship. By consistently providing your subscribers with information or coupons that are valuable to them, they will begin to recognize you and your company as a company that they want to do business with, and they will look forward to hearing from you.

You will be able to encourage them to do business with you by promoting low-cost front-end products. Now, rather than a free article that gives your prospective customers a little bit of information, turn them into your new customers by offering low-cost products. Low-cost front-end products such as e-books that provide useful information about important topics within your industry - and further establish your credibility and the customers' trust - will help to draw those customers down to the smallest level of your small biz online marketing funnel.

For instance, let's say you own and operate a local floral shop. A perfect low-cost front-end information product that you could offer to your customers to draw them further into your sales funnel would be an e-book with planting tips for growing flowers in your local area. Customers who purchase your low-cost e-book will find value in the information, increasing the likelihood that they will purchase additional, higher priced products from you as well.

The last level of your small biz online marketing funnel is the place that you want your new customers to be: it's the stage where your free and low-cost front-end items, along with your newsletters and other marketing, will increase sales of your high-cost, back-end products and services.

This is the goal of your small business Internet marketing: to find prospective customers, establish a relationship and increase sales. To recap, your small biz online marketing funnel works like this:

• Build and Market Your Website to Draw in Prospective Customers
• Engage the Prospective Customer
• Establish Trust with a Giveaway
• Establish a relationship using a newsletter and special offers
• Encourage small, low-cost front-end sales
• Make the big-ticket sales of your products and services


Through this process, and by continuing to market your site to new prospective customers, you will find that the small biz online marketing funnel is a technique that allows you to consistently and reliably get new customers and increase sales for your small business.

Caroline Melberg is President and CEO of Melberg Marketing. She has over 20 years of experience creating exciting marketing campaigns for some of the most successful companies in the world. She publishes the popular eZine, "Blue Chip Tips: The Secrets of Blue Chip Marketing...Revealed!" Learn more today at www.melberg.com.

Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits

What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner. The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust. Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying "plug me in and tell me what to do." Whether you are looking for a place to buy a hot dog,tobuy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice. Don't confuse the JV with referrals. Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business. JV's can be as simple as selecting a retail partner and issuing a joint coupon to one another's client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products. Now that you've decided to add the JV to your small business marketing tools, where do you start? You start by profiling the characteristics of your ideal client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, "Fish where the fish are," so I have partnered with other small business consultants, primarily CPA's and small business attorneys, who have endorsed my services to their clients. If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This trust is what you will leverage with your alliance partners. Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, "Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I'd like to talk with you about it. Do you have a minute so I can explain the concept? Great, if makes sense for us to talk in more depth, we can arrange a time to get together." The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes. When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across. The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours. Always conduct due diligence. Be sure you speak with some of their clients to confirm their claims about quality products and service. If you feel uncomfortable at the beginning, bow out of the relationship gracefully. Ther's no sense in adding aggragvation to your life! The other objection is the confidentiality of av client list, but that is easily overcome by offering to mail your endorsement of your partner to your list and they mail their endorsement of you to their list. What if you don't have a list? You pay to mail your letter to their client list and you may also want to pay them commissions for sales you get as a result of the mailing. There are some professions that are prevented from paying or receiving finder's fees so if this applies to you, you need to investigate alternatives. What is the simplest JV strategy? Each partner mails an endorsement of the other's business to their list with a description of the benefits of doing business with them and why they are recommending one another. It's that simple. The key to success of the JV as your small business target marketing strategy is that you and your partners must be proactive in promoting one another and in managing the relationship. As the person who originated the partnership, take control and action to make it happen. If you have a partner who isn't committed, drop them and find another. When you are actively using the JV as a small business marketing tool, you will be amazed at the results you can achieve in a relatively short period of time. Of course, as with any other business strategy, there are experts like myself who can be delivering profits while you are attempting to find your first partner. The key is to make the decision to make it happen, to leverage your contacts and your list and get started! Copyright (c) 2008 Paul Flood Marketing, LLC
Quickly generate dramatic increases in your sales and profits using JV's in your business. The small business experts team at Paulod Marketing, LLC will increase your sales and profits 25% or more in 90 days or less. Visit www.paulfloodmarketing.com to get your free copy of "Cracking the Marketing Code - The Seven Secrets to Dramatic Increases in Your Profits Without Risking More Money on Advertising"
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