Posts Tagged ‘Online’

Online Entrepreneurship – Where the Virtues Outweigh the Vices – But Beware!

The life of an online entrepreneur is extraordinarily rewarding. In fact, so far this decade the growth of successful internet home-based businesses is an absolute phenomenon. Indeed, much discussion on forums and message boards across the internet is devoted to the topic of online businesses. Forum participants freely state their opinions about online business -- the good, the bad -- but rarely is the ugly discussed to any depth. Why? Noteworthy is the fact that many individuals who regularly participate in such forums are successful or relatively successful entrepreneurs. For that reason alone the majority of what they say is overwhelmingly positive. Therefore, it is safely assumed there is a "thumb on the scale" concerning the positive aspects of online entrepreneurship since those engaged in such discussions have "skin in the game". If discussions of the day-to-day challenges online business presents became decisively negative before an audience containing potential business partners and customers, the long-term outlook for internet-based enterprises could turn quite bleak. It is, thus, necessary that all aspiring netpreneurs realize there is an inherent conflict of interest in the glowing statements online business pros make from time to time. With this thesis in mind, let's take an "eyes wide open" review of e-commerce and consider how online business might be disadvantageous. Profitable, yet -- as with most things worth doing -- problematic.

First, there is distraction: the enemy of every successful online entrepreneur. Working from home means myriad common domestic distractions such as leaking faucets, crying children, or neighbors at the door. These intrusions divert focus from the daily business tasks at hand. Once such events intervene and interrupt the daily "to do" list, concentration flees like a thief in the night. It could be hours before a serious return to work occurs. Those successful at their home businesses develop strategies that jealously guard their concentration in the work-at-home arena. Why jealously? Because it is concentration which leads to the laser-like focus that supplies the drive all entrepreneurs need for success in business.

Distractions represent the "camel's nose under the tent" in the home work environment. Much of the work entrepreneurs do when developing a business involves repetitive, tedious tasks alternated with challenging efforts to master new information and skills. Without vigilance, pacing, and proper balancing of work versus personal time, it is only human that attacks of boredom or, conversely, frustration may set the stage for continuous cycles of self-defeating distractions. Once such distractions become pervasive, the competitive, driven characteristics of a once-ambitious online entrepreneur become dull, lackadaisical and -- without disciplined self-correction -- ineffective for developing a successful business enterprise.

Then there is the big C: competition. As collegial and helpful as the online business community can be, it is also highly competitive. Sometimes even brutal once you begin to develop your personal "brand" within your niche. Within the internet business community, entrepreneurs with bigger "brands" can and do crush rising businesses if they think such nefarious acts will maintain their advantage within a particular niche market. Some competitors think nothing of discrediting each other in writing across many well established online forums and in e-mails to their respective downlines. Ultimately many are only interested in selling their products and making money in an incredibly cutthroat manner. For this reason, many talented online entrepreneurs find their way to personal and financial success quietly, avoiding the more distasteful aspects of the business by "flying under the radar" of some of the internet's more infamous "birds of prey".

So, yes, there are disadvantages to online business. The life of an internet entrepreneur can also be incredibly rewarding and liberating, personally and financially. The internet opens avenues to relationships with people otherwise inaccessible because of geographic and cultural barriers. Pursue the virtues of every opportunity, steer away from the vices presented by distraction, competition, and pettiness and you will be victorious online.

Copyright 2008

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My Road to Online Entrepreneurship

I first heard about being an online entrepreneur from one of my friends. I asked her work and that's what she said to me, honestly I do not have an idea about her work except that it's through the internet. When I got home, I browsed some sites and there I discovered what being an online entrepreneur means. Working at your home and running a business at the same time, no wonder my friend seem to be relaxed and has a lot of time to bond with her family.

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Home Business Niche Article Club and your Online Marketing Business : a Product Review

The Home Business Niche Article Club, part of the Just Articles article writing service, has become an important addition to my online marketing business.

I don't pay for a lot of advertising for my online marketing business, but if you're going to pay, it may as well be for something that will drive traffic to your site, and help you make the money back that you do spend on advertising.

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Local Business Online Marketing: 4 Ways To Advertise Your Business

Because of how people search for what they need today close to where they live local business online marketing has become important. No longer is yellow pages what is used to be.

Here are 5 ways to promote your small business on the internet with your local market in mind.

1. Article Marketing. Writing and submitting articles is a good way to get noticed by the search engines.

Your want to target keyword phrases that your customers are searching for. For example if you are a chiropractor in Denver, Colorado, you would target "Denver chiropractor" and variations of it in your article.

Your goal is to get on page one of Google, Yahoo and other search engines for all of the keyword phrases in your niche.

2. Social Media. This would include vidoes, blogging, social directories, and so on. Using video marketing is especially smart because it is estimated 50% of all traffic to a website is now coming from videos.

This presents a real opportunity for you to differentiate yourself from other small business owners in your market. Today there are many tools available to easily create and submit videos to You Tube and other video sites.

3. Pay Per Click Advertising. This is the fastest way to get traffic coming in. You can buy your way on to Google, Yahoo, Bing and other tops search engines and get billed by the click.

Payperclicksearchengines.com offers good training on how to set up and run a ppc campaign. They also list hundreds of other ppc search engines you can promote on and spend less money than the big 3 charge.

4. Email Marketing. You do have a mailing list don't you? Building a mailing list as traffic comes to your website is a necessary thing to do. Then you can promote directly to your subscribers inbox.

You can also promote your blog articles and videos to your list and direct them there for more information. For long term local business promotion email marketing is a very effective way to spend your money and get results.

5. Search Engine Optimization. You should be using good SEO principles in every type of marketing you do. This includes how you build your web pages and blog posts. Your graphics should be targeting keyword phrases as well.

Any marketing you do should be targeting the phrases you want to be on page one of the major search engines for. This is difficult, but it does take some research to learn what people are searching for.

In summary these are 5 wayslocal business online marketing can be sued to advertise your small business. Getting your website address out in the marketplace where people can find you will increase your traffic and ultimately your sales.

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