Posts Tagged ‘Online’

The Secrets to Making Money Online with Email Marketing

There are several secrets to making money online with email marketing. Marketing through the use of email is a simple method of marketing in a direct fashion. An electronic message is sent out to a targeted audience as a level of communication for the purpose and intent of promoting and/or instructing a service and/or product. Email marketing is a common type of direct response marketing in todays virtual business world, it is important that you know a few of the secrets of standing out above the rest. Here, I will share some of the secrets to making money online with email marketing.

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The Future of Online Marketing: Beckoning New Opportunities or Raising Threats?

With the leaps and bound advancement of the Internet technologies, the concept of online marketing has been spiralling at a break-neck speed. E-commerce is not a new idea in the field of marketing. In the mid 90s, the Internet became very popular among common people. From then, online marketing started moulding from its nascent stage with the circulation of newsletters through e-mails, adding links of one site to others and various websites. However, in the 20th century, the addition of latest technologies gave a complete makeover to this marketing concept. The added techniques like Pay Per Click, Search Engine Optimisation, Press Releases, Web Banners, Link Campaign, Viral Marketing, and Blogs etc. have started working as a curtain opener in the field of marketing through the Internet. While the rising prospect of e-commerce gives glimpses of ‘better technologies and prosperous future’, the facts like fraud, copyright violations etc. dare to question the future of online marketing.

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5 Tips to Local Business Online Marketing

Given that technology has advanced by leaps and bounds, even small local business online marketing ventures need to step up to the plate and improve their Internet visibility in order to broaden their reach, even if it means doing so, one person at a time. So, how does one go about this local business online marketing?

Here are 5 tips to answer that question:

1. Be where everyone is. Find out the latest social networking craze because it is one of the best places to market your business. Take Facebook for example. That is where people from all walks of life are. Best of all, Facebook features Pay Per Click advertising, fan pages and other applications where you can promote your business, so be sure to add it to your marketing strategy.

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Online Marketing Should Represent Your Offline Marketing

So you're out of town visiting a new city, and you go online to search for the hottest nightclub in the city. You finally think you have found it. The website is absolutely amazing. Lots of lights, a modern spin on the site, images of people crammed onto a dance floor, and even a limo outside the front door. Your write down the address, hop in the taxi and pull up to a hole in the wall when the driver tells you "That'll be twelve bucks." There is one small bar, the hanging neon sign is about to give out, and you can count the number of occupants on one hand.

This is an extreme example, but the last thing you want your online marketing to do is paint inconsistent picture from your offline marketing. Consistent marketing doesn't mean that the colour on the walls is the same as the website background, and the logo on the front door is the same that's at the top of the web page. If you want a high-end upscale site, then reflect the same offline. If you can't quite get your offline location to match your amazing new flashy site, then tone down the e-marketing just a bit.

The first step in creating a consistent e-marketing presence is to know your industry. You don't want your online presence to reflect that you don't even know your own industry. Chances are, the feel of a nursing home site, is going to differ greatly from the new trendy lofts that just went up downtown. If you business caters to families, don't design your online present to target individuals 18-24. Keep in mind that consumers already have their own idea of what image your industry should convey. You don't want to veer too far off of that path unless you are prepared to take a huge change with your marketing strategy.

A great way measure your online marketing accuracy is by knowing your competition. Research the web presence that your competitors have already created. How is it working out for them? You may also want to look at competitors in other parts of the country. Look at main stream competitors as well as those in your class. How does their web presence differ? While you never want to create a site that looks identical or too close to a competitor the information that you gather from numerous competitors can be combined to create a top of the line, consistent marketing presence, both online and hopefully offline.

Also remember that online marketing can also be applied to search engine marketing (SEM). You want your site to be visible through the proper searches. Spending a lot of time and money on search engine marketing is only a waste if your site isn't coming up with searches consistent to your industry. SEM can also be researched by searching for other businesses within your industry.

Make sure that when you're combining your online and offline presence that you do stand out from the crowd. Chances are there is a sea of businesses within your industry with both a strong online and offline presence. But also make sure that when designing your site, you do not alienate yourself for being "too far out there".

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