Posts Tagged ‘Online’

Blog Marketing / Online Marketing Company

As a business that regularly works in the online marketplace, you intrinsically understand that there are many challenges facing your ability to grow and thrive. How will you draw new customers to your website? How can you improve your profits? How can you become more widely known? For many organizations, the answer is related to search engine performance: the vast majority of online users rely on major search engines to uncover information – and if your company doesn’t appear near the top of those search engine lists, you may well be out of luck when it comes to drawing in new visitors and potential customers.

One of the smartest things you can do as an online business, then, is to work with an experienced online marketing company. Why? Simple: online marketing companies understand the specific challenges that are inherent in making your business's web presence stand out. The right online marketing company has the necessary experience to optimize your company’s website so that it is closely linked to likely search terms and is organized in a way that is welcoming to visitors. A good online marketing company can help you build website content, develop website design, and develop a strategy for increasing and improving your overall web presence. The differences between a standard company’s website and one that has worked with an online marketing company are clear: one will always be more usable and well developed than the other.

One way that an experienced online marketing company can help to grow your business is by assisting you in developing effective blog marketing. What is blog marketing? As a general rule, blog marketing is the use of short, current, reader-friendly articles that boost your website's level of content and broaden your website's reach. Maintaining an active blog on your website means that you will have content that is consistently updated and current (through the use of daily or weekly postings), ensuring that your website is filled with up-to-date articles that are immediate and accessible. Furthermore, regular blog postings can be sprinkled with the kinds of keywords and key phrases that will make your website's content stand out – and links to and from your website embedded in regular blog postings will increase the usability of your website tremendously. Additionally, the conversational tone and reader-friendly demeanor of blogs help to make your website welcoming and accessible. Websites that employ blog marketing, then, enjoy increased readership, are more linkable, and generally provide a better public face for your web-based business.

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Seeking Massive Success Via Online Marketing? Then You Must be Aware of These Two Words That are the Kiss of Death

Here is a pill that’s very hard to swallow: Nobody wants to buy your product. As Lily Tomlin used to say in Rowan & Martin’s Laugh-In (I’m dating myself here…) “That’s the truth!”

That IS the truth, the whole truth, and nothing but the truth.

So, since it is a fact that “Nobody wants to buy your product”, what DO they want? They all want to buy the product of your product, the benefits. So the more you’re able to focus on them – and NOT on the features – on what is in it for them, the more you’re able to win their trust.

You earn their trust based on merit. And merit is always defined on the terms of the buyer, never on the terms of the seller. Ultimately, it’s the buyer who will decide if there is something for them in what you have to offer.

Not sure of the difference between features and benefits? Well, a simple explanation is that features are what you and your products and services ARE or HAVE, while benefits are what you and your products DO. What EXACTLY do you DO for your customers and clients? If I buy one of your products, or attend your seminar or workshop, what SPECIFICALLY will I get out of it? In other words, WIII-FM – What Is In It For ME? Can you answer that?

Amazingly, most businesspeople can’t. It’s especially evident in their ads and on their website – which for many is the most expensive component of their marketing budget.

A year ago, we were featured on a local TV business show. We were invited to talk about our unique workshop that we delivered to business people in corporate boxes at the ballpark, before the game. The title of the workshop was, appropriately enough, “Getting on First Base”.

During the conversation in the green room before going live, the host told us that her biggest frustration in researching guests for her popular show was the amount of time wasted on websites where after 20 minutes of reading “…you still don’t know what that person or company does – what benefits they provide.” She went on to complain about “… graphics, images, audios, videos, and text, text, text that spotlight the ‘features’ instead of the benefits.”

Hey, if you want some action, you’ve got to get to first base! That’s a principle that applies to getting a job interview, or with a visitor to the home page of your website. First base means you got their attention. What’s the best way to get someone’s attention? Sharing benefits that make them think “Tell me more.” What’s the best way to strike out – aka not getting on first base? Boring your audience with a litany of features that make them think ”So what?”

”So what?” is the kiss of death for a business – particularly online – as it’s usually followed within seconds by this sound: “Click!” – the sound made when someone leaves your uninteresting website to go look for something more captivating elsewhere. And chances are good they won’t come back.

Our advice? Go to your website, read your content – particularly your sales page – and after each bullet point, statement, or paragraph, listen to your inner voice… Is it saying “Tell me more” or ”So what?”

“Tell me more” means you’ve invested your advertising money wisely. ”So what?” means your online advertising costs are an expense – and not a good one at that.

If it turns out your online marketing is an investment, bravo! If not, seek out more info about benefits and features, and make the necessary adjustments on your website, and in ALL your ads. Doing that well will automatically move you ahead of 90% of your “So what?” competitors.

I wish you ALL the personal and professional success you desire and deserve. (Just remember that…What you “desire” is a function of your ambition, what you “deserve” is a function of your ACTIONS…Are the two aligned?)

Daniel G. St-Jean, BB, IMA, AMA, FBMI, SEM

(BizzBooster, Internet Marketing Advisor, Article-Marketing Alchemist,

Firm-Base Marketing™ Instructor, Successerenity™ Exponent & Mentor)

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Online Marketing Company ? Makes You Visible in the Market

Online marketing is being used as a two-edged weapon by companies. First they use online marketing to promote their products and services and secondly they turf out their competitors by being the leader and ruling the market.

Online marketing has become so indispensable that conducting your business without it is like floating in the vast unknown sea where you have no inkling of what to do to save yourself. Yes, leave alone marketing to promote your products and making an online presence felt under global spotlights, you will struggle even to survive in these times of intense competition.

Online marketing makes your products known far and wide, and your company becomes known even in places which your salesman could never think of traversing.
An online marketing company can underpin your marketing campaign by being the guide for you.

An online marketing company can help you bridge the gap between you and your competitor and even get past your competitor and take a lead. It can help you with different internet marketing techniques and how they can be used to create a brand image.

Having a website created by an online marketing is the way to promote your products. A website helps you attract prospects. Search engine marketing or banner advertising can be useful for you. You can make use of search engine optimization (SEO) services which can make your site search engine optimized. It means when a surfer types a specific keyword that relates to the products being sold by you, he or she automatically gets directed to your website.

This shows how important is search engine optimization (SEO). Not having SEO is liking opening a shop and storing products in it but keeping the shop's shutter down. Can you expect to do business? This is not possible. You can expect customers to find you if you are invisible.

Visibility is what matters in the market. Customers are now-a-days so busy that even a split second is very precious to them. Plus there being no dearth of competitors, you just cannot afford to survive without online marketing. Only an online marketing company can bail you out of a situation of decreased sales.

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Online Forex Trading For Beginners – An Introduction

Online Forex Trading For Beginners

A lot of people today want to venture into the Forex trading business to earn some quick returns. However everyone who intends to take up this trade must know that it is vital for them to know the details of the business prior to taking a dip in it.

Forex for beginners may not be as easy as it may seem to be, but if traded with the right trading strategies there is no reason why success cannot be achieved. Beginners Forex involves acquiring the basics devices of the trade thoroughly and then carrying out the trade in a more disciplined manner.

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