Posts Tagged ‘Optin’

Direct Email Marketing – How to Build a Larger Opt-in List

When it comes to running a flourishing direct email marketing campaign, one of the biggest challenges is to create an opt-in list. The opt-in list is the list of the email addresses of the people who want to get newsletters and other updates from you. It is as if they have given you the permission to send them emails that will notify about the products or services that you are offering. This list is the most important advantage for you regarding your campaign. A bigger list only means a wider experience of your business to the prospects. Therefore, it is very essential for you to understand the techniques on collecting the email addresses of the prospects. Following are some of the tried and tested ways to include more and more opt-in subscribers to the list.

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Opt-in Email Marketing: Make Your Customers Know You Well

It pays to know your customers. The more you know the more you can make profit. You can use opt-in Email marketing for this purpose.

Visiting customers is very important for any marketing ambition. Although it is a little bit difficult but it is very beneficial. The more you visit them the more you will get to know about your customers. Now, Internet has made it possible that you can give frequent visits to your customers through Emails. Email marketing is serving the purpose quite nicely and many companies are turning towards opt-in Email marketing for this.

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Getting Started With Opt-in Email Marketing

If you have decided to promote your products and services through opt-in email marketing then you will need to know how to get started. It's important to understand that by taking the opt-in email address route you are making the best decision for your product or service. Part of the reason is that when you use opt in email addresses the recipients will be knowledgeable of your product's name when the email arrives. This means that they are considerably more likely to open the email, read it, and then make a purchase. Similarly, when you use opt in email addresses in most cases your email will arrive in their email inbox. Spam emails rarely make it through spam filters and as a result they don't really make a big difference in your bottom line. So, getting started by using opt-in email marketing is an important way to set your campaign off to a good start.




Getting the Email Addresses Once you are ready to get started with your opt-in addresses you need to figure out how to get the addresses. There are many methods you may use to collect email addresses. For example, you might want to set up a subscription box on your website so that visitors may voluntarily sign up for a free newsletter or periodic updates from your website. Many people will feel comfortable providing their email address when they are on your website because they have a vested interest. This means that they are interested in what you are providing whether it is information, a service, a product, or a combination of all of these.



Another method of collecting email addresses that is popular and seems to be a great way to go about it is to have popup windows on your site. For example, when someone visits your site a pop up window could be displayed that would request their email address if they want a free ebook, or a free newsletter, or perhaps even coupons for products or services. The way you word the ad is up to you, but it should be compelling enough that visitors will want to sign up and provide you with an email address that is valid.



Some email marketers have found that sponsoring a contest is an excellent way to collect valid email addresses because everyone wants to win something. Providing their email address for the chance of winning a prize is a small price to pay and one many people will more than happily do. Of course, there are many ways to collect email addresses and to get started in opt in email marketing. However, the methods discussed here should help you significantly and allow you to get a great start to email marketing.



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The Basics of Opt-in Email Marketing

Junk mail is hated by most everyone that receives it. Similarly, spam, which is email junk mail, is usually just as hated and frequently bypasses people's inboxes and is sent straight to the trash. This does not help your email marketing campaign so you will need to do something to ensure your marketing email safely arrives in the inbox.

Remember, spamming people might be fast and easy, however do you really want to equate your product with spam or junk mail? That's not a great way to create a name for your product or service. Not to mention, spamming is illegal and more and more people are finding themselves in legal trouble because of it. That's certainly not any fun and not worth your time and energy. Besides the fact that if you send spam emails you are much less likely to sell your product or service because most people will delete the email before they ever read it. That's why opt in email marketing is the most effective. That's because the emails are targeted to people who have willingly provided their email addresses to you.

When people provide their email address to you it's because they are interested in your product, service, or basically what you have to say. These are the people you want to target through email marketing because they are the ones most likely to buy your product. You may be excited about email marketing and tempted to buy software that harvests email addresses or provides you with other huge lists of addresses you cannot use legally. Don't go this route even if it is tempting. It won't work out for you in the end not to mention most people have spam blockers and will never even see your email. Put a little bit of time and effort into your email marketing and it will pay big dividends.

Be creative about opt in email marketing and you will find there are a lot of people willing to give you their email address. Especially if you make it worth their while by providing them with something for their time and effort. Most people interested in reading a newsletter or free eBook on a specific topic will sign up with their email address. This is a great way for you to get those email addresses you need without doing anything illegal. Not to mention, when you use this method you are more likely to have a higher percentage of sales from your email marketing because your emails will make it through the spam filters not to mention people will recognize your email and are more likely to open it and trust you.

Keep in mind there is legislation in the United States regarding spamming and that is certainly not something you will want to play around with. If you are serious about Internet marketing then be serious about email marketing and do it the right way.

Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.

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