Posts Tagged ‘Organizations’

Corporations and Other Business Organizations Cases and Materials, Ninth Edition

Product Description
In preparing this edition, Professor Eisenberg reworked all of the material to be carried over from the Eighth Edition and adding many new principal cases and text notes. All of the carried-over principal cases have been reviewed and, where appropriate, re-edited with the objective of tightening the cases to the maximum extent consistent with preserving a full-bodied presentation of the facts and the discussion.... More >> Read the rest of this entry »

Email Marketing Software Gives School Organizations a Boost

Last year, the email marketing industry grew by leaps and bounds, as more and more businesses all across the world started to harness the power of email marketing. But this communication platform is not just geared to businesses. Many school organizations have also started to realize that by using email marketing software they can better distribute their messages and stay in contact with students, falculty, parents and the community.

From student councils to specific niche clubs and organizations, email marketing software can help students take their initiatives to the next level. This approach is not devoted to just older students. Over the past year, we've seen a spike in email marketing activity amongst a plethora of schools and academic institutions, from elementary through to high school, college and university levels. Since most people, both young and old, have an email account they check regularly, using email marketing software is a fast and effective way to reach out and communicate your message.

Many school organizations that traditionally would have relied on paper flyers to promote an event have now turned to email marketing software to pave the way. They have learned that email marketing is environmentally friendly and, best of all, they are seeing even better results. Beyond being better for the environment, the problem with paper flyers is that they can easily be scrunched up and tossed into the garbage or even forgotten about by the end of the school day. However, when the school or group sends out an email marketing campaign, they don't have to worry about that, since email will wait patiently in the recipient's inbox. Students are much more likely to notice messages they receive on their own time, as opposed to paper flyers that battle for their attention when they're already busy with campus life.

Many school organizations have found that running a fundraiser with the use of email marketing software is a lot easier, due to the inherent viral nature of emails. The majority of email marketing solutions have a unique 'forward to friend' option that will let a student (who is a member of a club, for example) forward the email along to all of their friends. This helps the school organization really spread the news about their fundraiser a lot faster because instead of just communicating with the one club member, they are actually tapping into their entire network.

Another one of the great benefits email marketing software can offer a school organization is the ability to track all of the respondent activity. Since student run organizations do not have full time staff (since they are student run!) it's important that they only employ the most effective tactics to maximize their efforts. However, if they can't measure their impact, then how would they know if it is effective or not? With most email marketing solutions, you can track exactly who is opening your email, which links are being clicked on, who is forwarding the message, and more. The school organization can easily see which emails are most effective and which ones yield the greatest response. With all these statistics readily available within their email marketing software, the organization can take the necessary steps to really boost their efficiency.

Since most students already have their plates full, the last thing they want is to have to learn something new and complex. That's why the majority of email marketing solutions are extremely easy to use. In just a few moments a student council member or club/organization member can easily create a jazzy professional looking email without needing any technical training. From newsletters to event promotions to fundraising announcements, it only takes a couple of clicks of the mouse for results that will without a doubt impress everyone involved. They'll probably think you spent hours working on it. And, hey, you can even let them believe that!

The important thing is that email marketing software gives you more tools in your arsenal to help accomplish the goals of your school organization. At the end of the day, since every school organization wants to thrive, the better it can communicate with its members, the more likely it is to succeed.

Robert Burko is President of EliteEmail.com, the most trusted email marketing software used by academic institutions around the globe. Schools can qualify for special nonprofit email marketing rates so they can start spreading their message faster, easier and more affordably.

Sports Organizations Are Using Email Marketing Solutions

Whether you operate a baseball league in the summer, a hockey league in the winter, or any other type of sports organization, you know that communication is of paramount importance. In order to facilitate the smooth operation of your league, it is vitally important to communicate with coaches, players, sponsors and other organizers. In the past, this may have been a laboring activity. But now, with the power of email marketing solutions, it's easy to create professional and effective email marketing campaigns with just a few clicks of the mouse.

One of the most common uses of email marketing solutions for sports organizations is to send out important announcements to coaches or team managers. In most leagues, if the coach/manager doesn't know what is going on, then there will be chaos, which is obviously something the league organizers want to avoid. With the right email marketing solutions, the league organizers can send out a mass email to all the coaches, complete with maps to various venues (baseball diamonds, hockey rinks, swimming pools, etc), detailed schedules, links to websites like MapQuest for directions, and more. Through the power of email marketing solutions, leagues are no longer constrained to just plain-text emails. These communication messages can be jazzed up with graphics, which not only make them more eye-catching, but also more informative. As the cliche goes, "a picture says a thousand words", so including a couple images can go a long way towards ensuring your coaches and team managers know everything you need them to know.

Email marketing solutions can also let you send captivating emails to all the players or participants in your league. Many leagues around North America have found it very effective to send out monthly, bi-monthly or quarterly newsletters to everyone in the league. This helps maintain a high level of interest because the participants are constantly being updated with all the latest news affecting the league. Most email marketing solutions will allow you to create a long or short newsletter, so there is no pressure to come up with a certain amount of articles to include. Sometimes newsletters during the off-season only have one or two articles, while newsletters sent out in the middle of a season may be packaged with five to seven articles. You can even ask players and coaches to submit stories and successes they'd like to share with the league. Your email marketing solutions will adapt to accommodate your needs so whatever it is you want to communicate, you will be able to do so easily.

Sending out newsletters with your email marketing solutions is also a great way to encourage enrollment for upcoming seasons, events or tournaments. Also, due to the viral nature of email, you can use your email marketing solutions to encourage current players to forward the email to their friends, which just takes one click, to further spread the word about your league and encourage additional enrollment. Ultimately, the more people you contact, the more people will be able to sign up for your league, and your email marketing solutions can put that communication on the fast track.

When you are running a sports league it is important that you know your message isn't just being sent, but that it is also being read by your audience. With email marketing solutions, it is no longer a mystery as to whether your email is being read or not. Within minutes of sending your email campaign, most email marketing solutions will let you view real-time reports to see exactly who is opening your email and who is not. In most cases you can even see the date and time each person on your contact list opened the email. This lets you put your mind at ease because you will know that your communication was effective.

Email marketing solutions is an affordable and effective way to boost the communication efforts of your sports league. Regardless of the age or skill level of your league, being able to distribute information is always vitally important. With email marketing solutions in your arsenal, you will be better equipped to handle that challenge. Have a great season!

Rudy Barell is a Senior Account Executive with EliteEmail.com, the complete email marketing solutions trusted by sports organizations everywhere. Try the feature packed email marketing solution today with a no-risk free trial.

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