Posts Tagged ‘Plan’

Business Plans For Dummies

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Product Description
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.

Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

  • Realistically determine where your business is and where you want to go
  • Create a detailed business plan and put it into action instead of in a drawer
  • Use the plan to secure financing
  • Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
  • Clarify and crystallize your company’s mission, vision, and values
  • Analyze your industry and your competition
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
  • Objectively analyze your company’s strengths and weaknesses
  • Analyze your financial situation in order to do realistic forecasts and budgets
  • Recognize trends and anticipate changes, both in the overall economy and in your industry
  • Plan for growth, considering the product life cycle, new products, or new markets
  • Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs. Read the rest of this entry »

Your ?master? Email Marketing Plan

Last time, I started off with saying that people shy away from email marketing because they don’t know how to do it. Almost as bad is the lack of an effective plan. In fact, there are so many questions to ask in email marketing before you send out even one issue of your newsletter because of what’s at stake – thousands of dollars in profits, your company’s reputation, customer confidence – that its no surprise to see big companies spending a lot of money just to get email marketing right. So…what does an email marketing plan consist of?
* A strong content base.
* A newsletter template.
* A strategy for acquiring subscribers.
* A publishing schedule.
* An advertising plan.
Let’s look at each individually.

A Strong Content Base.
If you want to gain and maintain subscribers, you must have something valuable to offer. Usually that comes in the form of expert knowledge, unless your business is in providing the latest news about a particular subject, in which case your newsletter can write itself (although if you don’t include any original content, you’ll lose subscribers fast).Email marketing is most successful if you make the commitment to give something valuable to the subscriber first. Everything I’ve said so far about building trust applies here in spades. Make sure you offer something unique and useful to your readers.

Publishing Schedule.
A major debate in email marketing is the question of frequency – how often should you send out your newsletter? Daily? Weekly? Once a month? The truth is, there’s no set formula for this. Instead, the answer lies in your business plan – what you want to achieve from your email marketing, and what sort of relationship you expect to build with your readers. If your newsletter is a “how-to” resource (like this one), you may consider weekly mailings (or twice a week, if possible). The problem then becomes content generation – do you have enough new topics to cover in your next newsletter, and can you write two newsletters in a week? My advice would be not to settle for anything more frequent than a weekly newsletter, and depending on your business model, you might even want to opt for a biweekly or monthly newsletter. On the other hand, some marketers totally ignore such guidelines and publish irregularly , whenever they please (or whenever they have something useful to say). If you’re undecided, you might want to try that approach until you can figure out what’s best for your particular list.

Newsletter Template.
Most email marketers prefer to include the whole newsletter within the email. This however raises a whole set of problems – email deliverability becomes a major issue, as long emails (especially ones that talk about making money) trip spam filters on most email networks. Another problem is how your newsletter is displayed – if you have an HTML formatted newsletter, it might break up or display incorrectly. Worse still is the case with images – many email providers (including GMail) don’t display images by default. Such issues can seriously downgrade the visual impact of your newsletter. And of course, bandwidth becomes an issue if you have a medium to large list. Sending a 100k image-laden, html formatted 1000+ words newsletter to 20,000 is, despite being an exaggerated example, stupid. Third party list management tools can often charge you for high bandwidth, and you don’t want to incur unnecessary costs.

The alternative strategy is to use the emails as a short reminder to the subscriber that a new issue has been posted, and then to post the issue online on your website. This allows you to create a visually appealing, aesthetic newsletter template and by directing subscribers to your website, you’ve already confirmed that they are interested in what you have to say – the click-through rate immediately becomes an important metric for you to gauge how successful your marketing is. No matter which approach you take, keep your template simple and professional – the focus remains on the content, not on the design.

Getting Subscribers.
To make your newsletter worth your time (and for it to help you make money), you need to build your list . Usually this amounts to a flurry of activity and a mad rush for a lot of subscribers when you start off your newsletter, and then it tapers off into a steady stream of new signups. What’s important is to have a definite plan in place for getting subscribers (in other words, traffic to that landing page). It usually means that you’ll be spending some money, unless you happen to partner with other sites in your niche and syndicate your content, or you manage to achieve top search engine rankings (which you SHOULD be doing by now, if you’ve followed this newsletter). If you need to spend money on building your list, consider this – each subscriber has a specific value attached to him/her. This value can be calculated like this:
* The amount of money a subscriber (on average) spends on buying your products during the time he’s on your list.
* The average amount of revenue you get through newsletter advertising per subscriber.

Add those two numbers up (remember, these are averages), and you’ve got the monetary value of each new subscriber. This calculation gives you a ceiling amount you can afford to spend per subscriber. To illustrate, here’s an example – if you earn $15,000 from a list of 3,000 people by promoting just one product in the last three months, then your subscriber value is $5 (15,000/3,000). Of course, this number is for a confirmed subscriber, so if you were running an AdWords campaign with a hypothetical 5% conversion rate on your landing page (good landing pages usually have a conversion rate of over 10%, although it depends on the relevancy of the traffic as well), you can spend at most 25 cents per click – not a bad amount. Your subscriber value can rocket upwards if you use backend sales and market more than one product to your list. Advertising within your newsletter also counts for a lot, and should be able to give you enough “cushion” to allow you to spend money to get subscribers AND turn in a tidy profit.

Advertising Plan.
If you’re running a newsletter, I strongly recommended that you run some from of advertisements in them (your OWN advertising of some sort). As long as what you display is relevant to your readers’ interests, you are bound to profit from the exercise. Also, make sure you map out how frequently you send out purely promotional offers to your list (assuming you take that route). Hitting a list with too many offers too quickly can backfire on you – on the other hand, you can and should send multiple mailings about the same product to ensure a maximum response rate from your list. It’s a tricky balance, but as long as you make sure you focus on providing value first, you’ll do fine.

As I’ve been saying all along, email marketing is serious business with amazing marketing possibilities. Create a specific email template and then map out your email marketing strategies before you start.

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South Florida Online Marketing Agency Helps Companies Include Search Engine Marketing in 2009 Business Plan

Large and small companies across the globe resolve to include search engine marketing as part of their strategic business plan for 2009, and turn to the expertise of South Florida SEO agency to get them on track.

South Florida, USA – January, 05, 2009 – Companies across the globe are adopting search engine Internet marketing as part of their tactical business plan for 2009, and are using the custom services of to ensure a high return on investment. Since 2005, agency has been maintaining their reputation as one of the most experienced SEO online marketing businesses throughout the South Florida area, and has recently taken a leap into the global market. Now, with the demand for experienced search engine marketing at its highest, is helping businesses on a local and global level to increase their Internet visibility.

In 2008, the business world watched as Internet marketing quickly became a necessary tool for nearly every company to keep in their marketing arsenal. Heading into the New Year, commerce on the Internet is thriving more than ever, and perceptive companies are incorporating search engine marketing in their 2009 budget. Because of the need for online marketing, companies like are seeing lofty requests for their services and knowledge. South Florida SEO agency began to see results using Internet marketing as early as 2005. With the skilled use of Sponsored Search Marketing, they successfully reached target markets and watched the return on investment of their clients climb. The online marketing SEO agency now incorporates a broad scale of Internet marketing techniques specific to each client and their needs.

Zach Hoffman, CEO of, states, “Search engine marketing is more vital than ever to the livelihood of a South Florida business. The Internet is becoming one of the fastest growing areas of marketing, and there are many different ways of doing it. Search engine optimization, pay-per-click, social media, optimized press releases, and optimized videos are just a few of the proven ways to increase return on investment. 2009 is a major year for Internet marketing, and it’s not too late for a business to include it in their 2009 budget. At we can provide the best services and education for companies looking to do so.”

Social media outlets, blogs, and other optimization target a specific consumer who is more likely to be wholly involved in the macro-presence of a specific business. Zach Hoffman explains, “By optimizing for top search engine position, you’re automatically gaining visibility, reputation, and credibility for your business. Consumers are drawn to websites with those three qualities on the Web, and a South Florida business can quickly build their customer base without spending their entire annual budget in the first quarter.”

As evident in 2008, people are finding what they want via search engines such as Google, Yahoo and MSN, and will continue to do so in 2009. The vast industry of Internet marketing is only gaining momentum, and companies like are ahead of the trend. Information on services and education from the South Florida SEO agency can be found at

About has been well ahead of the online marketing trend since 2005, and has been supporting the South Florida and international business community by substantially increasing their Internet visibility. Based out of Fort Lauderdale, the SEO online marketing agency employs custom multifaceted Internet marketing solutions to increase the ROI for their clients.

The team of includes valuable members with extensive backgrounds in finance, online marketing, economic trends, budgets, and traditional marketing. Contact them for information on how to incorporate search engine marketing into your 2009 budget.

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Self-motivation encourages us to plan our goals and helps

Self-motivation adds excitement and enthusiasm into our lives and helps us face boldly all forms of challenges and adversities. It is a positive driving force to improve the quality of our own lives and those around us.

This leads to higher satisfaction levels, happiness and more fulfillment in our life. Internal motivation, which we shall call 'Self-Motivation', is all about encouraging ourself towards achieving our goal in life. In this book we shall discuss increasing our will-power and motivating ourselves towards success. As you proceed, you will discover how self-potivation can successfully lead you towards a healthier and happier life.

The word 'winner' is itself a source of motivation. No one wants to be branded a loser. And to win, you have to make an effort. An honest, consistent effort requires enough motivation on your part. You have to encourage yourself on your own to have the goal always in sight. Remaining focused on your goal all along is a basic requisite. Once you achieve that power, you are halfway through. Your next step would be to strive hard towards the goal to become successful.

The actual failure is when you stop trying. If you keep on trying, then you are sure to succeed. Only this faith can 16 keep a person motivated. Once you have succeeded, that is what counts. Nobody is going to keep an account of how many times you have tried and failed. But everybody is bound to notice your success.

Self-directed humor is a great way to deflect criticism. If we take our failures in an easy going way, society takes it similarly. More importantly, people come forward with encouragement and help. Failure is a part of success.

The main thing, therefore, is to remain positive, even in the face of failure. Do not fear failure. Learn from it and try again. Turn your failure into a motivating force. The more you fail, the more motivation you should draw to achieve your goal Persevere.

Success essentially requires positive thinking. The powerof positive thinking is undeniable. Once your goal is set, and you have started to work towards it, you have to believe that particular goal can be attained. Self-belief gives birth to commitment. You have to be
committed to your goals, another key-point of selfmotivation.If you are committed, then you are in Control.

The main purpose is to stay on the path of your target and stay motivated enough. For that you need to be committed to your goal. You really have to want it, not in any half-hearted way, but passionately. This passionate commitment towards your objective will go a long way towards seeing you through.

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