Posts Tagged ‘Program’

Fine Dining and an Email Marketing Program

Your customers sometimes need to be reminded why your fine dining establishment is their preferred one. And, it will only take you a few minutes to get their attention. An email marketing program can make that happen. By customizing the design and content of your email marketing campaign to suit your differing classifications (or segmented) audiences, you can make your restaurant the "Go-To" place for your customers. Whether it is for a business brunch, a birthday celebration, or a summer feast, an email marketing program can be customized to bring in more regulars.

Email marketing programs have a variety of user-friendly options for creating email designs for your fine dining restaurant. With these email design templates, you can recreate the atmosphere of your restaurant via email, show off your fabulous menu, and present your awards and press releases. This will remind your customers why they love your restaurant better than some of your competitors'.

There are two things you can do to make email marketing really succeed for your business:

First, you can segment your client base email list into different customer categories.

As an example the three categories I am going to suggest are:

a) Corporate/Business clients: These are the clients that have occasionally come in to have an office party or, business lunch, client dinner, or anything similar.

b) Possible Regulars: These are the clients that have come in sporadically over the years (maybe for a birthday celebration or an anniversary, or maybe they sometimes come in on a romantic date.

c) One-Time Visitors/Interested Customers: These are people who have come in once before and have filled out a comment card. With this category, you have the opportunity to convert them into "regulars" by offering special discounts through your email marketing program (this could be a seasonal thing, or even a celebration promotion - birthdays, anniversaries etc.).

Now that you have your segmented audiences, the next thing you can do is specify your design to attract those audiences. For the business segment, upload pictures of business lunches and dinners. Include your menu and some customer testimonies. This will help advertise that your restaurant is a great place to "close the deal."

For the "potential regulars" and the "one-time visitors/interested customers" you can create a similar atmosphere with the design of your email marketing programs template. Start by adding images of your finely lit, well-adorned dining area, while also including pictures of your most succulent entrees and wines. Both these groups need to be reminded about the great atmosphere you provide. The main difference will come in the content of you email marketing campaign. For the "potential regulars," you may want to offer them 10-30% discount for people celebrating a birthday or anniversary. You can also offer a discount for returning customers, or for those that refer your restaurant to their friends (this is something that's easy to do with most email marketing programs, as they allow you to include a simple "forward to a friend" button in the body of your emails). For those that have been to the restaurant only once before, or have merely clicked on your website and signed up to receive offers, you can present them with the same discount for celebrations, while also including seasonal menu items, and an overview of your awards.

Something to keep in mind: Know your audience. You don't want to be frequently sending out your email campaigns too often. You are not a discount shoe store. You have to conduct yourself with the same class and dignity that your restaurant is famous for. Sending out an email marketing program campaign every week can annoy your customers and weaken your brand image. Sending out an email marketing program campaign once a month, or once every quarter, it a better idea for fine dining establishments.

An email marketing program will help your fine dining restaurant bring in more regulars. Bringing in more clients, more frequently, means building stronger brand awareness, and means generating a higher cash flow. Smells good... Bon appetite!

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Why entrepreneurship is better than any self-improvement program you can think of

Entrepreneurship is self-improvement. When people think of self-improvement, starting a business is not the first thing that comes to mind. But to be a successful entrepreneur you need to mold yourself into a better version of yourself. Not only do you put yourself at a better position financially, you're also forced to challenge some negative assumptions about yourself and the world around you. The entrepreneur grows on his road to success, not when he finds it.

The first thing that the burgeoning entrepreneur needs to acquire is a sense of self-direction. When you take on building a business, you do it on your own - there is no boss telling you to do this. With that you also need to start taking personal responsibility for your successes and failures. You no longer have any excuses to fall back on; no "my boss is an idiot" or "I didn't get much time" or "I hate my co-workers"…etc. You stand and fall on your own merits. You become the captain of your own financial destiny.

As you move along the road of the entrepreneur, you start to realize the importance of managing your time and money. You really start to appreciate the 24 hours you get in a day and the 7 days you get in a week. You realize that time is valuable and cannot be frittered away. The same with the money you have on hand to invest in yourself and in your business. After realizing these things, learning how to effectively manage both your time and money is a no-brainer. You take it upon yourself to learn how to be efficient with your time and frugal with your money, two very admirable and useful personal traits.

When you start your own business, it is necessary to learn how to actually run a business. That means education. You educate yourself to learn how to run a business and how to better your product or service. But acquiring specialized knowledge is not the only thing you get from learning about starting a business. One acquires a different mindset, a different way of looking at things. You begin to see failures as stepping stones to an eventual success, persistence as the wings that would take me to that success. What you were once afraid of you start seeing them as growth-inducing challenges on the way to success.

But perhaps one of the most profound ways entrepreneurship brings growth is by how it changes long held beliefs. The best example I can give of this is the commonly held belief that you need to take so you can make money. In fact, I found the opposite to be true. In a paradoxical sense, you start need to give and give so you can make money. When you have a money centered mentality, seeing each customer as a dollar sign instead of a person, you decrease you're chances to make a sale because you're not focused on giving them anything, just parting them with their money. But if you start viewing your customers as people with needs and wants, you start giving them things of value, sometimes even for free, and that's when you start raking in the money. It's a very important lesson that can be applied to almost any aspect of social life; give more to get more.

At the end of your entrepreneurial journey, you don't only have a new source of income, you also have a new you. All of it stemming from the requirements of the nature of entrepreneurship. You are forced to grow when you become an entrepreneur.

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Rasmussen College Breaks New Ground With Internet Marketing Degree Program

Rasmussen College is believed to be the only higher education institution in the world to devote a degree program to teaching students how to reach consumers through Internet marketing-based tactics.

ORLANDO, FLA. — The advent of the Internet is changing the face of advertising and marketing by opening up a new world of opportunities to reach consumers of myriad products and services.

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Email Marketing Program Improves Teacher Communication

Email marketing software clearly is not the answer to solving the education short comings found in many counties around the world today. To think that would be ludicrous. However, if you ask any parent or student at any academic level who the single greatest influence is on their learning experience, they will say it's the teacher. If that's the case, then the more tools we can put at teachers' disposal to help them succeed, the more steps we take in the right direction. That is why many teachers have adopted email marketing programs (and more continue to try it out each day) in an effort to keep students interested in classroom material, among many other tactics.

Many teachers in the elementary and high school levels use email marketing programs to send out bulletins or newsletters related to classroom material. For example, a teacher was teaching a lesson about humpback whales and, the same day she taught the lesson, she sent out a newsletter with links to YouTube videos of humpback whales. Needless to say, today's student is far more stimulated by captivating videos than still photographs in an outdated textbook. This teacher was able to harness email marketing software to get her class excited about the topic in a medium they can relate to.

Teachers at the high school level have found it very effective to take advantage of email marketing software to send reminders for due dates and tests. Since many students have difficulties staying organized, getting an email reminder is incredibly helpful. Most students frequently check their email accounts daily, but with all the other distractions, they may forget about a certain essay. Teachers who use email marketing programs to remind their students typically see a higher classroom success rate, just by helping that tiny little bit. Obviously an email marketing campaign won't make every student hit the books immediately, but it does ensure that a project or test is at least on students' radar, in case it slipped their mind.

Teachers, Professors and Teaching assistants at the college and university levels have used email marketing programs to help spice up notification emails about upcoming seminars, or as an effective mode of sending out grade reports. The majority of post-secondary institutions offer students an email account, but that really only enables the professor to send out boring text-only emails. In an effort to spice it up and make things a bit more dynamic they can use email marketing to deploy an eye-catching email.

Some professors have also used email marketing programs to send out automatically generated, personalized grade report emails to each individual student, instead of a typical mass email. By inserting some dynamic variables with the click of a mouse, the professor can automatically sub in the student's name, grade and any additional comments. When this is received by the student, it sppears as a personal email, which without a doubt makes it look like the professor is going the extra mile! The beautiful thing is that all the professor did was load in a simple Excel file with student names and grades, and the emails will be populated and personalized automatically for each student.

This article highlights just a few examples of how email marketing programs can be used by educators to help improve the classroom experience. Since the majority of email marketing software solutions are easy to use, any teacher, professor, or classroom volunteer can easily begin the new initiative. The ultimate goal is to see students succeed and progress, and since email marketing helps give them a push in the right direction, everyone is the winner!

Robert Burko is President of, the trusted email marketing program used by teachers and professors around the world. The complete email marketing package is affordably priced and you can try it out for free.


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