Posts Tagged ‘Realtors’

How Realtors Can Use Online Marketing SEO to Become Experts in Their Industry

The first step for any successful realtor is to use web design and search engine optimization to create a traffic-magnet website. Once these online marketing SEO techniques have been employed, the audience will arrive with high expectations and very short attention spans. There are many ways to establish oneself as an expert within a field, but Adam J. Morien, founder of OptiTrex Internet marketing SEO company, says the best way is by providing in-depth information that is useful and dynamically written.

"The old saying is very true - 'Content is king.' You need the content to professionally portray a successful, conversion-centric website," Morien states matter-of-factly. There are many ways to add internet marketing SEO content - rewrite the homepage, add more portal pages, publish articles and press releases on third party sites, or start a blog.

"Blogging allows you to increase the ability of your voice to reach people and the number of people you can contact to establish relationship," added Daniel Rothamel, a member of Strong Team Realtors in Charlottesville, Virginia. "You can be constantly creating your own content and greatly increase your ability to educate people."

Blogs are especially important resources for out-of-state homebuyers and foreign home buyers - and therefore, make great online marketing SEO tools for realtors. This year, the National Association of Realtors found that, on average, 15% of a realtor's business comes from a foreigner purchasing a second home in America - notably Florida, Southern California and Texas (where half of all expats buy their US homes).

Additionally, a 2008 Mayflower Transit study interviewed more than 15,000 people about relocating from state to state for work - and they found that 50% of all respondents had moved in the last year for employment reasons! The most popular destinations were: Washington DC, Kentucky, Vermont, Nevada, South Carolina and North Carolina. Realtors in these particular markets need to be cognizant of these relocating audiences and provide more in-depth coverage of the distinctive neighborhoods, employment information and regional flavor of their areas. However, providing this information in any area is a great way to get ahead of the competition since most real estate websites are stingy with their information and overwhelmingly full of generalizations. It's a simple formula: the more specific the online marketing SEO information is, the more knowledgeable the real estate agent will sound.

"Blogging and social media online marketing are the latest and greatest strategies we use to increase quality traffic, leads and exposure of our clients' businesses," Morien explains. He adds that search engine optimization and blogging particularly go hand-in-hand because search engine spiders at Google and Yahoo are looking for certain things while ranking pages. The more pages of useful, keyword-rich content a website has, the more favorable that page will fare in the search engine results. Since most consumers never make it past the second page, Internet marketing SEO strategies need to focus on getting the client's site within the top 20 listings.

Another online marketing SEO strategy that ranks well in search engines is social media content - particularly Myspace blogs, pages and images (which is more open than, say, Facebook.) Social media marketing can be linked to a realtor's website and blog to create online chatter and inspire word-of-mouth marketing. "Think about social marketing like the chat room of consumer reports," Morien says. "We leverage our clients by setting them up as the authority resources in their industry - and the 'buzz' of social marketing and blogging has successfully contributed to this strategy."

Crafting press releases to market on third party sites and exchanging links with other industry leaders (like builders, housing organizations, etc) are other invaluable Internet marketing SEO techniques. These methods are like testimonials, votes of confidence and vouches for a realtor's trustworthiness. Not only does this resound favorably with audiences, but also with search engines which are scouring the Internet for the "best of the best," the most highly recommended and the most popular.

It's safe to say that most realtors don't have the time to maintain a daily blog, craft in-depth press releases or keep up with social media traffic. However, hiring a professional Internet marketing SEO copywriter for a few hundred a month can have a major impact. These trained writers can not only do all the research about neighborhoods, events, properties for sale and the local real estate market trends, but they can also write in an engaging, intelligent manner that will keep readers coming back for more.

"Home sellers and buyers are in the driver's seat today when it comes to finding real estate services on attractive terms," said the National Association of Realtors Chief Economist David Lereah. "This is a great time to look for a realtor who will deliver the best service and the best price."

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Business Card Marketing Ideas For Realtors – Business Cards on Steroids

Unless your real estate brokerage mandates that you have a certain business card template, you need to start mixing things up and get crazy with your business card marketing.

Your card needs to look different from every other Realtor's and agent's business card out there.

Unless your real estate brokerage mandates that you have a certain business card template, you need to start mixing things up and get crazy with your business card marketing. Your card needs to look different from every other Realtor's and agent's business card out there.

When prospects see the inside of a house after you've shown it, their eyes need to go straight to yours out of all the business cards sitting on the table.

When you hand someone a business card in the grocery store, it needs to make them want to frame it and hang it above their bed (ok, over exaggeration but you get the point).

There's really only so much you can think of when it comes to business card marketing ideas. It's hard to look different sometimes but there are enough options to make it work.

Let me show you...

Let's start with the color. Most Realtors and agents use a white background for their card, right? One option is to just switch up the color. Go orange or yellow, or purple, or neon green. Make it standout. Don't mix those all together and look like the "hippie agent" though (unless that's your brand), but put some color into it. Don't be afraid to be different. Just make sure it lines up with your brand that you're trying to convey to prospects.

Another simple business card marketing idea is that the font style can be changed too. Make sure the font color goes with your card background but play with the style. has some great, free ideas of all kinds of font styles. Play with some of those and see what looks best for you and your brand.

Your profile picture could use a face lift too. No, I'm not saying you're ugly. You're beautiful just the way you are. What I mean is you should try taking a different picture of yourself.

How about a picture of you with a client? You with your dog? You sitting on top of a roof? You leaning on a giant key that's the size of "Andre the Giant"? Get creative and think outside the box. Put a picture on there that prospects are going to remember!

What do you have on the backside of your card right now? Is it blank? Do you have some tacky phrase about "the best compliment I can receive is a referral from a friend...."? I actually hate seeing that one. That's NOT business card marketing in a unique way; that's just silly.

When I'm showing a house, I always look at the backside of the agent's cards that have shown the house before me. I see that phrase on there all the time. It's almost worse than leaving it blank. Who's going to refer someone to you just because you say you'd appreciate it? Unless you've built a relationship with that prospect, it's meaningless. If this is you I'm talking about, I'm sorry. But please consider changing that up.

Ok, enough ranting. Back to this business card marketing lesson...

Instead of a tacky phrase or a blank backside, how about offering a "FREE Report" about something if they go to your site and fill out their name and email in your opt-in box?

You could offer...

* "FREE 7-Day e-Course on How to Sell Your Home in 21 Days or Less"

* "FREE 10-Minute Interview with Your Town's Funniest Realtor"

* "9 Ways to Avoid Selling Below Your Listing Price"

* "3 Tips on How to Sell Your Home for $30,000 More"

Give prospects a reason to go further with your business card. That's the whole point of this business card marketing technique. Make them want to know more about you. Don't let them think you're the same as the other 2 million agents out there.

Now for my favorite way to enhance your business card marketing. This is awesome and I barely see any Realtors or agents doing this. It'll make you look like Donald Trump... plastic and metal! Let me explain more...

What is your card printed on right now? Some kind of paper, I know, but what kind? Does it feel like you took some copy paper as thin as single-ply toilet paper and slapped your name and phone number on it? Or does it feel like the typical semi-durable card stock that we always see?

Do you think your card would stand out more if it was made out of a thin sheet of metal? Or plastic? No, I'm not kidding.

What if the card had your logo on it only it was cut into the business card instead of printed on it? You can actually do this stuff with business cards now.

Yes, it's a bit more expensive but it's a marketing piece. It says something about your brand and image. Don't spend $5 per card but feel free to splurge a little more than the home-made Staples business card kit you bought Thursday morning.

While this business card topic is a common one, you can see there are all kinds of variations you can implement to stand out from the crowd. And when you literally have a million other agents out there to compete with, you need to stand out!

Follow the guidelines and ideas and I gave you and put your own twist on it. Take some time to think and come up with something unique and creative. Think about all the prospects that receive and see your card. Don't you want to maximize those marketing pieces to their fullest potential? With these ideas, you'll be on your way.

Josh Sanders is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA.

Shiloh Street University is an online marketing school for Real Estate Agents, dedicated to "Creating Wealthy Agents through World-Class Marketing" by providing step-by-step video lead-generation tutorials.

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