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Posts Tagged ‘Reinventing’

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“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”

Seth Godin, Author of Tribes

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”

Tony Hsieh, CEO, Zappos.com

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”

Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today’s competitive marketplace.”

Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation

Breakthrough Web PR 2.0 Strategies and Tactics That Work

Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

What’s wrong with PR—and how to fix it

Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

Social Media PR—a complete primer

Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

Why it’s about sociology and anthropology—not technology

Master the art of listening and leverage today’s powerful, emerging micromedia

Real PR metrics for the Web 2.0 world

Measure the results that really matter--and demonstrate your value as never before

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The 2008 crash caused a lot of soul searching among American experts, particularly economists. One famous academic was heard to say, “Everything I’ve been teaching, for all these years, was wrong.” A lot of businesses have also been re-assessing, and the state of the American job market is hardly a secret, with a new need for upgrading the domestic economy and career environment to meet the demand of competition and income requirements. Every form of employment market function, from leadership training to performance training and team building, is now under the microscope. Read the rest of this entry »

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Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies ... More >> The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture