Posts Tagged ‘Small Business’

The Ambiguity of Small Business Definition

When different people are using the phrase ‘small business’, do they refer to a common set of definitions? Like, how many employees are listed in the payroll? Or, the number of years it’s operative? A literature review of 23 papers, which have been published from 1958 to 2002, tries to shed light on this issue. The review revealed an inconsistency regarding both characterization and definition of small business. The variety of definition used in these papers unable to set an agreeable format for small business definition. Mayer and Goldstein (1961) define small business as an employer of less then 200 employees. Potts (1977) set the barrier on 20 employees in addition to a minimum eight years that the business is operative. Robinson (1982) define firm as small if the number of employees is less then 50, the annual sales is under three million dollars and it’s operate as sole ownership. Covin and Slevin (1989) define small business according to number of employees - more then five or less then 500, as well as a minimum of five years that the business is operative. Rue and Ibrahim (1998) define small firm as an employer of more then 15 employees. Perry (2001) set an upper limit of 500 employees as a sole identifier for business to be regard as small. The review clarify that the ambiguity is stable over time. The lack of uniform definition in the sixtieth continued throughout the decades into the millennium. The industries targeted by the different scholars do have one common base; the focus was on industries with low to average economic growth such as manufacturing, trade (retail, wholesale) and service.

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Use Innovative Ways For Small Business Internet Marketing Promotion

If you are running a business organization, then you must have certain plans in your mind, in order to do marketing and promotion of your products and services. Marketing strategies are not only supposed to be designed for the present time, but to get success in the long run, a business owner is supposed to plan for its future marketing strategies. Right now, advertisement is no more the same, as it used to be in the past years. We are living in the world, which is highly dominated by internet technology. Use of this technology is the best way to promote your business. It does not matter that what is the size of your organization, all that matters is that you use innovative and unique ways for the promotion of your products and services. If you are an owner of a small business organization, then you should be happy and satisfied, for is the website, which has got the best way for your small business internet marketing promotion.

It is very important for the effectiveness of your internet marketing promotion strategies that you first analyze the basic concept and theme, which you would focus on, while promoting your business through your website. In this way, you will be able to get hold over the accurate path and will then start off with your small business internet marketing promotion. When the size of a business organization is small, then it is believed that internet marketing for such business is not so easy because you are in need of targeting a specific and small group of customers, who belong to specific class. It means that such marketing needs more attention and it is a bit sensitive task to perform. If you will hire a trained, experienced and qualified internet marketing expert, then things are going to be pretty much simplified.

The only thing that you will have to do is to tell him about your business concept and complete details of your products and services. Keeping in mind this information, the internet marketing expert would bring some changes in the content, features and layout of your website. In this way, your small business internet marketing promotion would not only grab the attention of your existing customers, but with the innovative design and factual content on your website, a large number of internet users would visit your site. Small business internet marketing promotion actually helps in improving the ranking of your website.

The world of internet is vast and endless, as sea. You will see that each day, the search engines get filled with more and more websites. In order to maintain the position of your small sized business, promotion of your products through internet marketing is something, which is inevitable at this point of time. Small business internet marketing promotion is being usually done by the use of video marketing. It has been confirmed by a survey report that people are known for reminding video message for a longer time than the message, which they get in readable form. This is the reason, why a large number of small business organizations have started to promote their business through video marketing over internet.

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Does Small Business Marketing Need Much Planning?

Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than not, neglect their marketing planning. No business should exist without marketing planning and strategies!

Actually, small business marketing requires planning and strategy more than major companies.

When the marketing manager of a large corporation has a $20 million marketing budget just for print ads, they have room to make mistakes, produce the wrong ads, and even scrap the marketing plan half-way through completion. Small businesses don't have such freedom and liberty. Small business marketing should contain a plan before anything else happens in the company in the area of sales and marketing. There should be budgets and strategies created as early as possible and reviewed as often as possible.

Create a marketing plan as soon as you decide to start a business.

My company specializes in helping small businesses with marketing and design, and we encounter many of the same problems, and they all stem from lack of early planning. Once you decide to start a business, start creating a marketing plan.

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The Real Secrets to Smart Small Business Advertising

Small business advertising seems to change in some important way almost every week. As the economy remains tight, making smart choices about advertising becomes increasingly important. The rate of technological change, and the increasing affordability of electronic devices, continually alters the advertising landscape.

Smart small business advertising must weigh in the balance a number of considerations before locking into a plan. These include:

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