Posts Tagged ‘Small Business’

Business Analyst for the Small Business

The small business holder can profit just as intensely from a business analyst as a large corporation. There may be time when the business analyst sees the big picture when the small business holder can only see the stand line. The new small business may not feel the added outflow of a business analyst is gist justifying. In fact this is just the case.

The small business can profit from the business analyst in many routine. The business analyst may be able to apportion an unforeseen balance generating venture. Advertising techniques the small business is with may be proving rubbish. The business analyst may be able to start bluetooth advertising. The small business could goal open clients instead of a unanimous population with his or her advertising currency. The business analyst may be able to advise fact of vending balance not thought of by the small business holder. Other quantitys the business analyst could advise would be repackaging in different sizes, where appropriate. donation complimenting vendings substance may have not occurred to the small business holder. The business analyst is there to show a different perspective.

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Bing vs. Google for Small Business Advertising

I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

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Top 5 Reasons to Start a Small Business Franchise

If you've ever considered starting your own business, perhaps you've considered the pros and cons and found yourself feeling a bit overwhelmed by the prospect of creating a successful business from scratch. With many business ventures requiring a pretty hefty investment, it can be a tough decision to really go for it and start the small business you've always wanted, but many of the cons of a traditional business can be tackled by choosing a small business franchise that suits your taste. With the hard work of market analysis and crafting a strong business plan and the proven success shown by companies that choose to franchise, a small business franchise can offer you the freedom of a small business with much less risk than starting your own business from scratch. If you're still on the fence, consider the following Top 5 Reasons To Start A Small Business Franchise.

Work from Home

With many small business franchises conducting business through the internet and through house calls, you'll be able to work from home in a variety of businesses that would have previously required commercial office space. Being able to work at home not only frees you up to work when and however long you want to, but also saves plenty of money on commuting costs, office space leasing and commercial storefronts. You can take the money you would have spent on setting up a retail space and pour it back into your business every month, giving your business some extra momentum and ensuring much more profit for you and your partners. Unlike many home business opportunities that rely on supplying you with products that you direct-market to consumers, a small business franchise is a real business in fields ranging from computer services to education to travel and everything in between.

Be your own boss

Most people have had that recurring daydream of being the boss and with a small business franchise you'll not only be the boss but you'll also control the direction and momentum of the entire business. franchise opportunities provide you the potential franchisee with a pre-made business that's ready to go, give you any essential training to prepare you to run the franchise and then set you loose to get your business going and make plenty of money. While there are certain guidelines setup by the franchisor, you'll experience a lot of freedom in your franchise as you outline your marketing strategy, hire your staff and begin making the important decisions that will help your business succeed. Even if you've never run a company before and are a little apprehensive about taking the reigns, the franchisor will give expert training in the specific field and in many cases will offer management training to new franchisees, giving you the training you need to lead your business effectively and efficiently.

Do what you love

For many people, a job is just a job, but with a small business, you have the opportunity to choose the precise business you want to own and run with it. In the corporate world, it's easy to get stuck in a job where you have no passion for your work and to find yourself simply coming to work every day for the paycheck. While the pay is an important aspect of a job, doing what you love and having passion for your work is often what takes someone from viewing their work as a job to seeing it as a career. There are hundreds of small business opportunities in nearly every field and niche-market, so if you're ready to dive in and start your own business, there's bound to be a small business franchise that fits you to a tee.

Set your own schedule

Whether you're a stay at home mom, someone looking for a second job or simply someone who doesn't want to conform to the 9-5, Mon-Fri work week, you'll benefit greatly from the flexibility that comes along with owning your own small business. Most small business franchise opportunities are either run from the home or appointment based so you'll be able to set your schedule week-to-week and also decide which days to work and how may hours in a week you want to put into your new business. The more time you put into your business, the better chance you have to succeed financially, but many small business franchises can also be done on a part time basis as a second job or as a job for a student or primary caregiver, allowing you to work as little or as much as your schedule allows.

Meet your financial goals

The main reason most for-profit businesses exist is to make money, and with a small business franchise you'll be in a great position to generate sizeable profits even within the first year. Because all of the hard work of market analysis and testing has been done by the franchisor, when you purchase a franchise business you'll know that plenty of people have already tried and tested the proposed business model and have had success. Unlike many other business opportunities, a small business franchise can be a stand alone business and many times can be run by just one or two people but with the majority of small business franchises you can expand as your business grows by adding more units or locations and instantly increase your profit potential. Franchise businesses also have been shown to recoup the initial investment and begin to make profit much faster than a small business startup, which will put you in a position to make more money faster and grow your business at an exponentially higher rate.

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How to Organize a Small Business Start Up

A small business start up marks the beginning of the business which is categorized in small business. A small business can be corporation, partnership or a proprietor owned with a small amount of manpower and funding. In America, a small business start up comprises of less than 100 employees, whereas in UK it has less than 50 workers. In countries like Australia, a small business start up begins with 1-19 employees. A small business start up is identified by its small investment, small turnover and profit and less manpower.

The smallest business start up can begin at home which are termed by the World Bank as Micro-businesses. They usually have manpower of less than 10 employees. Higher versions of small businesses can be general stores, lawyer practice, clinics, private agents, restaurants, free-lance writers and small-scale manufacturing industries.

Advantage of a small business is that it requires less investment. The working hours of such a venture is also less and requires smaller work area. They have a closer relationship with their customers and clients. They are highly independent and flexible to the changing market. Disadvantage of such a small business start up is the high risk of bankruptcy. In absence of strong financial back-up, the business may go into heavy losses, resulting in legal action against the proprietor in case of loan taken.

A small business start up should follow the below mentioned methods for grater success:

Formulating a business plan

For any small business start up, a well defined plan is a must. The final objective of the business should be precise and clear. The requirements should be formulated and the money to be invested should be prudently calculated. Almost equal amount of money invested should be available for back up in case of heavy losses incurred. The amount of man power required and their required qualification and skills should be decided.

Implementation of the Plan

The business plans made initially should be implemented and all objectives set should be achieved. Financially, loans should be taken if self financing is not possible. Most of the banks provide loans for businesses. It is easier to obtain loans for partnership ventures. After the principle amount is obtained, the hiring of man power is done. This is followed by purchasing of all commodities needed for the business to start. The small business start up can now function fully.

Getting customers and Marketing

Getting the right customers is the key to success for all small business start ups. Doing a small research on the market trends and customer needs helps in changing the business strategy for higher profits. Marketing the product of business to the target customers is optional, depending on the type of product. Marketing for a small business start up can be restricted to pamphlets, news papers, and small hoardings.

Expansion of business

Upon attainment of the set objectives, the small business can increase its investments, manpower and productivity. This can be achieved if the small businesses start up earned considerable profit. This can expand the boundaries of the business and reach to a larger group of customers to increase the profit margin.

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