Posts Tagged ‘Small Business’

Small Business Online Marketing Tips To Consider

Small businesses often fail because they lack the knowledge to get their business running smoothly online. The Internet is a huge environment that connects business to clients from all over the world. Having small business online marketing tips available to consider is critical to your business. If you plan to operate an online business, then you will need to know how SEO and Internet marketing works.

SEO (Search Engine Optimization) is a method used by millions of online Ecommerce and corporations nationwide. SEO includes link building, video marketing, Meta tags, relevant keywords and terms, and much more. Video marketing currently has the highest rating in business marketing because many users online prefer visual aids to web content or text.

Right now over 6 million visitors go on YouTube to view videos. If you are creating videos to market your business, learn some tips to help you create effective Internet marketing videos. Most videos shown online are produced in 1-minute. Longer videos does not capture the audience attention, rather it sends them on to find other videos. Make your videos short and to the point.

Narrow down your audience. Why would you target a broad audience when you are selling healthcare products, or auto parts? Instead, you would focus on your products or services to find out which group fits into this category. Studies show that small businesses who research their targeted audience, narrowing it down to fit their category, produce more results than those who do not research.

Pay-per-click Ads attract loads of attention from online users. PPC ads offered by Google however are expensive, as each click costs you money. If you are building a web site, find a hosting company that offers you $100 free PPC ads. You can use the free money until you build your business and start paying for PPC ads on your own. It is a good way to get started with marketing your business online.

Set up an E-mailer campaign. E-mail campaigns should not include spamming, otherwise, you may find yourself losing customers and banned. Research the Internet to find effective E-mail campaigns, or build your own client list and send out E-mails daily to your prospective or current clients. E-mails should include new products, services, sales, discounts, etc.

Speaking of discounts; small business online marketing tips include offering discounts to your clients. Give your clients money-saving solutions to encourage them to return to your web site and buy more products.

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The Secret to Generating Small Business Leads

Have you ever thought about leaving your regular job and start doing a better job marketing your small business or professional services? This may sound a radical move for anyone who has a good 8-hour job, but if you want staggering income and you want to run your own business, you can simply do that in the internet. You can actually jumpstart your own online business and establish it a name in the WWW thru small business leads. There are various key skills that you can do to market your online business and one is generating small business leads. You need to master this in order to succeed. The question now is – how to get qualified small business leads.

Generally, generating small business leads is the prime most important skill that any small business marketer should master. However, the goal to regularly get qualified leads is the most challenging task. But don’t worry because there are plenty of ways to generate small business leads. Just think about this – your business will not grow if you market to the same audience or stagnant population. It is important to note that, you need to branch out and reach as many targeted audience as possible in order for your small business to succeed. By knowing the right techniques of getting qualified small business leads, you are way to skyrocketing your own small business.

Five no-brainer ways to increase small business leads

Here are 5 no-brainer ways to improve your small business leads. Make sure to read them and implement them to boost your prospect building skills:

Know your client’s needs – In order to get the attention of your target market, you need to focus on your client’s needs. This is the first thing that you need to do to get noticed and get viable small business leads. It doesn’t matter whether you are printing a brochure, advertising on industry periodicals, or use search engines to get the traffic necessary for your online business. Getting results-yielding small business leads is possible by using powerful words in your marketing. This means using words that prospects will automatically notice and will meet their needs. Never spend on unproductive marketing methods – If you want to get good small business leads, eliminate useless marketing methods. If your strategies are not giving you results then don’t waste time and money on them. Marketing takes time and getting small business leads also require your aggressive marketing work. It is a must that you measure the impact of every marketing method that you implement so as to know the good and bad tactics. Maximize your website’s potential – To increase your small business leads, use your website properly. Remember that its purpose is to generate leads thus, it needs to be packed with information that prospects want, it is easy to navigate, and you provide them a means to contact you. By allowing visitors to reach you, you are literally opening the doors to getting money-making small business leads. Cross-market – Another powerful way to increase small business leads is to establish marketing relationships with relevant companies. This means companies that sell products or services that complements what you are also selling. Ask questions – Because your goal is to generate small business leads and to attract prospects to buy your products or services, use a good marketing statement like asking a question. Whether you are using a website, brochure, or any form of ads to generate small business leads, a great thing is to answer prospect’s particular problem. By providing a solution to their needs, you sure will get massive small business leads.

Get help from an expert who knows how to generate qualified small business leads

Remember these tips and implement them aggressively. For some this might be quite complicated but with a little help from an expert, such as donovanmc.im-for.com, you sure will find the whole process a no-brainer. This site will teach you how to create the best “bait” to drive targeted traffic, create direct response site that is designed to generate leads, and all other brilliant small business tactics.

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Small Business Federal Grants

It's important to know that the U.S. Federal Government, as a rule, does not award federal grants to private for-profit small businesses. Unless you are a 501C3 non-profit agency that is organized for charitable purposes and tax exempt under the IRS tax code, your small business is not eligible for federal grants.

That's the bad news. The good news is there are federal resources available for qualified small businesses to apply for.

The U.S. Small Business Administration (SBA) is the federal agency created in 1953 to help Americans start, build and grow businesses. The SBA serves people in the United States, American Samoa, Puerto Rico, the U.S. Virgin Islands and Guam. Although the SBA does not award grants to start or expand small businesses, they do have a wide range of loan programs available. You can access the Small Business Administration website at sba.gov. You can also find SBA programs in Federal Programs - Small Business Administration (SBA).

The SBA does have an exception to the "no federal grants" rule for small businesses, but it is targeted to innovation research and high technology companies. The Small Business Innovation Research Program is a highly competitive program that funds the startup and commercial development stages of an innovative technology, product or service. The Small Business Technology Transfer Program is another competitive program that funds awards to small businesses which partner with nonprofit research institutions for the commercialization of technology products.

Below is just a portion of the SBA programs that may be able to help American small businesses. The Small Business Administration is primarily a guarantor of loans, meaning that the federal government does not loan money directly to small businesses; they guarantee the loans made by lending institutions to qualified small businesses, making it easier for small businesses to qualify for loans they might not otherwise be eligible for.

1. 504 Certified Development Loans: Provides long-term fixed-rate financing to small businesses to acquire real estate, machinery or equipment for expansion or modernization. These loans are usually delivered through a Certified Development Company (CDC) with liens placed on the collateral and a contribution of 10% equity from the borrower.

2. 7(A) Export Loan Guarantees: This program aids and assists small-business to increase their ability to compete in international markets by enhancing their ability to export; facilitating technology transfers; enhancing their ability to complete effectively and efficiently against imports; increasing the access of small businesses to long-term capital for the purchase of new plant and equipment used in the production of goods and services involved in international trade. Loan proceeds can be used to construct, expand, or convert facilities; to purchase building equipment or materials; inventory and for export working capital.

3. 7(A) Loan Guarantees: Loan proceeds can be used for working capital, machinery and equipment, furniture and fixtures, land and building (including purchase, renovation and new construction), leasehold improvements, and debt refinancing under special conditions. Loan maturity is usually up to 10 years for working capital and 25 years for fixed assets. This loan targets start-up and existing small businesses.

4. Microloan Program: These loans target women, low-income, and minority entrepreneurs, business owners, and other individuals possessing the capability to operate successful business concerns and to assist small business concerns in those areas suffering from a lack of credit due to economic downturns. Provides short-term loans up to $35,000 for working capital, inventory, supplies, furniture, fixtures, machinery or equipment.

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Three Strategies For Success In Small Business Advertising

Advertising and marketing for a small business takes effort and a plan to be successful. Many small business owners become discouraged too quickly because they do not receive the windfall of customers that they expected after they ran their initial advertising campaigns. You must keep at it. Advertising is a art that takes constant monitoring and refinement and a long term plan that will lead to your success. The main reason you want to spend the time to develop a plan is that it significantly reduces costs. Running ads inconsistently and not in line with your plan is expensive because you can not get good long term rates from publications and you will not reach your customers as well as you would if they consistently seee your message. Here are three things that small business owners can do in to increase their chance of success in their advertising campaign.

1. Be Committed To Your Long Term Plan - This strategies assumes you have a long term plan. If you do not, then you need one, fast. Just like planning to open your business needed a business plan, your advertising needs a plan. This helps you to meet deadlines for publications and lay out different messages that you want to to get in front of your customers at different parts of the year. You should at a minimum have a six month advertising plan, but really it should be a year. This will help to establish longer term contracts with advertisers which helps to bring the price down of each advertisement.

2. Add Shock Value - As a small business you are competing with major corporations for your customers. You have to be different. Speak to what your customer needs and how you can provide, but you have to make a scene. Just being average and boring when competing with small and large businesses will be very frustrating as you will not get the returns from your advertising that you expect. By being different you have a great opportunity to acquire those customers who usually would not have paid you much attention. If you think of many of the people who have been really successful at building the brand of their business, you will see that most of them were able to create a small hysteria about their product and service that set them apart from others in their market. This does not mean do something that is demeaning or causes you to compromise your morals and ethical beliefs. Just out of the box thinking that triggers a response from your customers.

3. Take Advantage Of Free Services - The most common free service that small businesses fail to take advantage of is press releases. If you have a new product or service or just an interesting tidbit about your industry that you think your customers should know about, write a press release. A quick Google search will give you dozens of free press release services. You can also send them to your local papers individually. There is no guarantee that they will be printed, but if they do, this is a lot of free advertising that only cost you a little bit of your time. Something to consider: How long will it take you to write a 250-300 word article about your business? Not long I bet. This should done right away.

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