Posts Tagged ‘Software’

Email Marketing Software Gives You Vital Statistics To Boost Your Business

With the right email marketing software, the days of blindly undertaking marketing initiatives without being able to track or monitor your success and easily learn from your experiences are a thing of the past. Now, email marketing software makes it easy to quantify the effectiveness of your email marketing campaigns down to the smallest details. With all this information at the marketer's fingertips, the big question becomes, "how can it all be used?" This article will address several key ways that the reports from your email marketing software can be used to boost your email marketing results.

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Email Marketing Software Boosts Sales with Landing Pages

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

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Email Marketing Software gives MySpace Artists an Extra Special Edge

The competition for attention on MySpace is intense. Each band, musician, artist, comedian, actor, etc, is vying for attention and aiming to stand out from the crowd. But, with so many pages (and so many more being added all the time), it can be very difficult to break through the clutter.

Many artists on MySpace have started to discover the benefits of building a MySpace mailing list. This means they place a signup box on their profile and let their fans, friends and family signup to receive special email newsletters, notifications of new releases, show dates, etc. While these artists still have to get fans to their page to signup, once they have captured their fans" information, these artists can send fans targeted email campaigns that take place off of the MySpace universe and away from some of that clutter.

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Email Marketing Software is an Important Ingredient For Restaurants

Email marketing software might not make your food taste any better, however it will help pack your tables and your reservation list. In the fiercely competitive food service industry, it is very important that you market your restaurant to guarantee that customers are frequently dining at your establishment. But, for many restaurant owners, they have a hard time competing against the multi-million dollar marketing budgets of the major national franchises. However, a new weapon in the arsenal of restaurant owners has emerged that helps level the battle field. This new tool, which restaurant owners around the globe are starting to take advantage of, is simple and effective.

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