Posts Tagged ‘Stores’

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Email Marketing Software Solutions and Retail Stores

Email marketing software can be an incredibly effective tool for today's retail store. In an economic climate in which competition is ferocious, email marketing software can give you the extra edge you need to drive more people into your store and increase sales. Best of all, it is easy to integrate email marketing software into your 'marketing mix'. Email marketing software is very cost effective, and there is very little learning involved. This is not to say that a little creative brainstorming isn't required, but once you've got the idea, it's quick to hit the ground running.

This article will help you get on your way to deploying an email marketing software strategy for your retail store. As you gain more experience with email marketing software you will be able to revise your strategy to ensure you always reap the maximum benefit.

Step 1: Build Your Mailing List

The very first thing you need to do is build your mailing list. This is an incredibly important step because the results you ultimately achieve with email marketing software will heavily be based on the quality and size of your contact list. Remember, you don't want to be labeled a 'spammer', so make sure you get people's permission to email them before you add them to your mailing list.

There are a variety of ways you can get people to give you their email address to help build your mailing list.

Many retail stores will ask customers for their email address during the 'check out' process. Simply having the cashier say with a smile: "Can I have your email address so we can occasionally email you special offers?" can really go a long way! People generally respond very well to 'special offers' and most will be willing to share their email address with you if you're willing to give something back (coupons, invites to exclusive in-store events, etc).

Some retail stores also run contests where people can win a prize. The prize can be anything you think will entice your customers, from store merchandise, to a free giveaway, to anything else you can imagine. On the ballot that people use to enter the contest, you can ask for their email address. Make sure you have a checkbox in the ballot asking customers if it's ok to send them emails. Then, you simply type up everyone's email address from all the ballots and presto! You've got a whole bunch of new people to add to your mailing list.

Building your mailing list for email marketing software is not an overnight activity, so don't be alarmed if it takes a little bit of time to really build up a substantial list size. Good things come to those who wait. So, while you may be eager to blast your message out to thousands of people, remember that list building is an ongoing process, and it may take several days/weeks/months to get your list to that size. Don't get discouraged, because once you have started building your mailing list, it will only continue to grow.

Step 2: Send Out Your Email marketing software Campaign

The most important part of launching your email marketing software campaign is to figure out what your goals are and what you want to promote. After all, if you don't have clearly defined objectives, then it will be impossible to know whether anything has been achieved.

Do you want to drive people into your store? Do you want to get people phoning into your store? Do you want people to be buying a certain item? Do you want people to be telling your friends about your store? Etc.

There are many possible objectives you can have, but once you've nailed down what you want to achieve, you can start taking steps towards setting up your email marketing software campaign. One quick tip here is that the best performing email marketing software campaigns are the ones that have one single objective. So, don't try to do everything at once, as that will hinder your email's success.

Most retail stores have the goal of bringing people into their store, which is a logical objective, since patrons in your store can lead to new purchases. Assuming that is the case, then you can ask yourself, "What would entice someone to come to my store?"

The answer for many retail stores is to include coupons in their email marketing software campaign. By sending out a special 'email coupon', you are encouraging your customers to print the coupon at their home, and then bring the coupon into your store to redeem it. The coupon could be for a certain percentage discount on all items or a specific item, a buy one get one free deal, or anything else you can imagine. The important thing is that your email marketing software campaign is giving your customer a reason to come back into your store. As a side benefit, if your email coupons are exclusive to people in your mailing list, then it will further build your mailing list as people will want to sign up to get those offers.

Many retail stores also benefit from the viral nature of email marketing software. In your campaign you can encourage people to forward your e-coupon to their friends, which takes just a few clicks of the mouse. This means that when you use email marketing software to contact one person, this person can actually spread the word to many more potential customers.

Step 3: Analyze Your Results

After you have sent out an email marketing software campaign, it is important that you analyze the results. This will empower you to be better at email marketing software in the future because you will have a keen understanding of what works better with your audience and what does not work so well.

With the top email marketing software software, you can see exactly who opened your email, who clicked on a link, who forwarded it, and more. These metrics will let you easily measure the effectiveness of your email marketing software campaign. Of course, you can also use other metrics, such as how many coupons were redeemed in store.

By using these metrics you can answer questions like "Are my email marketing software campaigns more effective when I send them Tuesday morning or Thursday afternoon?", "Do more people open my email marketing software campaign when I mention a coupon in the subject?", "Do more people race into the store if my email has a special limited-time offer?", Etc. There are lots of questions you can ask. And, with the vast assortment of reporting tools available through email marketing software software, you can actually generate highly scientific answers very easily.

A little bit of studying the reports can go a long way towards boosting your future email marketing software efforts and making email marketing software an even more effective tool for your retail store.

Countless retail stores across the globe have started harnessing the power of email marketing software to help achieve their goals and objectives. With email marketing software's low cost, ease of use, and high return on investment, it is no wonder that many stores have stopped traditional paper mailings altogether in favor of email. So, put on your thinking cap, ask yourself how email marketing software can benefit your retail store, and prepare to make that plan a reality!

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An Email Marketing Program Helps Electronics and Technology Stores

Your online or bricks and mortar electronics outlet may already be using an email marketing program to promote its products and keep in subscriber with current customers. But, how can you maximize the potential of this tool to create greater sales growth on a more consistent basis? One way to enhance your use of email marketing program is through expanding your subscriber list. Growing your subscriber list through promotions and contests can increase your potential for sales. I'm sure I don't have to tell you why that's where you want to be.

One effectual way to amplify your subscriber list with an email marketing program is to have contests, online or in your store. This form of promotion will act as an incentive for your customers to sign up to your mailing list. Your online store can place a sign-up box on its website, asking visitors to sign up to receive promotional offers. You can offer a free TV, computer, gaming system, or entertainment center. Give away whatever you can, depending on your budget. Just make sure the prize is relevant to your target audience, to ensure higher numbers are signing up.

Another way for an online store to increase sign-ups is through a "forward to friends" contest. This can be done from your website or from the emails that you send to your existing subscriber list from your email marketing program. The contest winners are those that sign up the most "friends" or "forward" the most emails. The better email marketing program solutions will offer you the option to automatically add a 'Forward to a Friend' link at the bottom of your emails. The very best email marketing program will even track which of your subscribers clicked on that link and forwarded your email contest to their friends.

In-store promotions and contests are quite similar. The only difference is that you have to present the promotion within your email campaigns, and not on your website. You will also provide the opportunity to sign up in store through an application form, or by dropping off their business cards. Within you email send outs you can also add the "forward to friends" promotion. email marketing program can track your subscribers' "clicks" to determine the winner of the contests.

Once you have a bigger audience, you can consistently promote and continually grow your database while also increasing your sales. Developing a plan to enhance your consumer base can have other positive effects too. If your contest becomes consistent (once a year, or one in summer/one in winter) you will create "a buzz" around your store.

This is a really big deal!

Having customers anticipating your promotions is the best way to increase your brand recognition and image to the public. You will have a competitive edge against the big box stores, and as an independently-owned electronics retailer you can't ask for a better way to stay ahead of the conglomerates. So you're well on your way to being one of the giants.

You've already seen how email marketing program can help you keep in contact with your current customers, so why not maximize the potential of your on-line or in-store electronics and technology store by using it to grow your subscriber list? The contests and promotions you establish through email marketing program will expand your number of subscribers as well as promote your brand name.

The bottom-line is that more subscribers translate to more potential sales.

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Email Marketing Software Helps Convenience Stores Save Money And Boost Advertising

If email marketing is so inexpensive and easy to use, why is it that convenience stores don't use it to advertise?

As a convenience store owner, you don't have the time or money to give for expensive print ads, and definitely not enough of a profit margin to even consider using ads in other forms of media like TV. But that doesn't mean you can't advertise to maximize sales. Email marketing is a cost effective way to bring your customers back to your store and have them there more often. In comparison to other forms of advertising, email marketing costs but a fraction. Print ads can run you anywhere from a few hundred dollars to tens of thousands. This isn't an option for your store. Email marketing can cost as little as $10 for a thousand emails.

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Email Marketing Solutions Assist Convenience Stores, Save Time and Money

If email marketing solutions are so inexpensive and simple to use, why is it that you never see convenience stores using them?

As a convenience store owner, you don't have the time or money to spend on costly print ads, and definitely not enough of a profit margin to justify using ads in TV. But that doesn't mean you cannot advertise to increase sales. Email marketing solutions are a cost effective way to bring your clients to your store more often. Compared to other forms of advertising, email marketing solutions cost a fraction of the cost. Print ads can run you anywhere from a few hundred dollars to tens of thousands. Obviously, this isn't an option for your store. Email marketing solution platforms can cost as little as $10 for one thousand emails.

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