Posts Tagged ‘Strategies’

Internet Marketing: Integrating Online and Offline Strategies

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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue... More >> Read the rest of this entry »

3 Small Business Internet Marketing Strategies that Work

Are you looking for small business Internet marketing strategies that work? As an Internet business, you have many options available to you. You can optimize your site for the search engines, buy pay-per-click advertising, distribute articles throughout the Internet, and so much more.

However, you have to figure out which small business Internet marketing strategies to use. Small businesses, in particular, have a limited budget and need to see results from their marketing. The strategy must both be cost effective and must not take a long time for it to work. Here are three specific strategies that are working for many small businesses

Strategy #1: Local Search Results Is Helping Businesses Get More Customers

Local search traffic is become an effective way to get targeted prospects. The return on investment that it is bringing to small businesses is making it one of the best ways to start promoting online.

The reason why getting local search traffic is so effective is because the searchers are looking for a solution. They are looking for a product or service provider in their area, so if a business can offer what the searcher is looking for, it can result in high conversions.

Compared to other forms of search engine traffic, the cost to implement this strategy is relatively low. It is also easier to rank for local results than compete with millions of websites for more popular global search keywords.

Strategy #2: Local Listings and Directories Increase Your Visibility

There are many sites now dedicated to helping users find local businesses. The best way to describe it is the "Yellow Pages" of the Internet. These sites are becoming the go-to directories for people looking for a product or service provider.

A good example of this site is Yelp.com and CitySearch.com. These are sites where users can find local businesses and also find reviews from other users. Some of these sites have a social networking aspect to it where they can share their favorites with other people, add friends, and more.

This means that getting listed on these sites does more than simply list you. It means that there is a potential to get more customers from referrals if your business becomes popular on the sites.

Strategy #3: Social Media Can Help You Connect With More Prospects and Customers

Social media sites are simply too big to ignore. It has become a big part of our culture whether you like it or not. Because these sites have a large user base, it's a wise decision to set up a page on popular sites such as Facebook, YouTube, and Twitter.
Because these sites have so many users, chances are that many of your customers are already using these sites. Knowing this, you can use these sites to keep in touch with your customers. It can be an effective way to announce promotions, deliver content, and sell your services.

Of course, there is a viral element to all social media sites. People love sharing their favorite resources with their friends and readers, which results in free advertising for your business.

Now you have it: three small business Internet marketing strategies that work. They are all cost effective and have a strong return on investment, so you should look into using them for your small business.

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Online Marketing Strategies

Activities that are commonly used in Internet advertising in the media, was put up banner (banner ad). But the demands of an increasingly complex marketing communications is not enough just that way. It takes strategy, creativity and an accurate measurement and make the convergence of possibilities. For example, using a viral strategy through email marketing, developing product-specific site separate from the corporate site, designing webtorial pages, making the advert-gaming, synergize with mobile marketing, online surveys / polls and other strategies. Read the rest of this entry »

Small Business Advertising Idea–5 Proven Strategies

If you are looking for a small business advertising idea, use the internet. The majority of potential customers use the web to find products and services in your city or county.

Word of mouth and paper advertisements are becoming less relevant by the day. Here are some tactics to get your product or service out to the internet community. These are merely starting points. Utilize search engines and your imagination to brainstorm more strategies.

1. Start a blog. There are some excellent free sites like Blogger.com to market your small business. Use the same relevant keywords in the URL, title, and scattered through the text so that the search engines can determine what your blog is about.

2. Communicate with your local Chamber of Commerce. You can visit their website, call them, and email pertinent information about the products or services you sell. Give very specific information about what it is that you offer.

3. Use search engines to find organizations that are relevant to your business in your city or area. Get in contact with these people and offer something free or a discount for a first time customer. Remember to test out the things that are working. Ask new customers where they heard about your small business. You could also offer different promotions to different organizations and observe what is returned to you.

4. Search out other community organizations. Nearly every group has a website these days. Use your imagination to expand your advertising. As a start, you could look for: Little League sponsorship, veteran organizations, churches, and lodges. Use the above tactic of give and get. Offer something extra to them in exchange for marketing your small business.

5. Set up an email campaign. Collect emails from willing customers. You could suggest that they email 10 of their friends who may benefit from your small business. Send out a newsletter containing useful tips, strategies, or advice pertaining to your company. This will show that you are a subject matter expert in your field and customers may send this information to more people.

The key to all of these strategies is networking. The most successful small business advertising idea is to offer useful information and not make a sales pitch. Consumers are looking for helpful information and products. They must get the feeling that anything you claim is truthful. If you offer this, your reputation will begin to grow rapidly.

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