Posts Tagged ‘Strategy’

Online Marketing and Offline Marketing Strategy in B2b Portal


If Business is to profit, then Marketing is to business. Since, without marketing, business is not possible whether it is done in any form. Even traditional business had some marketing tactics, be it delivery unto buyer place or flexibility in payment terms. Ultimately, what can turn on more business is often considered as marketing and its implementation after analysis of the situations from time to time can be termed as strategy. I often found, when you say strategy, people nod their head but when it comes to know what is strategy they loose the color of their face.


Strategy is a factor which construes marketing and marketing runs on strategy. What RCC beams are to a building in the same manner strategy is for marketing .if one claims to be doing marketing without strategy then he may be fooling himself and more to others as without strategy in any manner , marketing is not possible.
The very next thing which comes is how to make strategies for marketing the product?

Before that, let us take some pain to understand what exactly is strategy. Strategy is nothing but understanding the basics of positioning a product, features and potential of product, strength and weakness of products, timely review of planning’s etc and then analyzing it to conclude with some parameters for selling the same product with respect to different zones and geographical areas, this result into strategy. Isn’t it very simple. If one makes simple strategy, he makes simple way to success in business.
After Strategy, What Next?

Then comes the real marketing play. Again, it is followed by another question how to and what can be the modes of marketing.
Lets us see which mode is required, when marketing modes option comes to be chosen for business:

Whether Online Marketing?
Whether Offline Marketing?

Before, discussing about advantages and dis-advantages as well as requirement of online marketing, let’s see the modes and strategies of offline marketing.

a. Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
M. sponsoring some events, sports etc.

The list can have much more to it, but the aforesaid are considered to be the prominent amongst any other options possible or available for any person.
So, after doing, still one requires any other mode of marketing, before we make a hasty decision, what if some online marketing options are just explored:

a. Contacting and Responding through Mail
B. Advertisement in Google, Yahoo
C. Advertisement through Ad brite
D. Advertisement in Blogs
E. Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
K. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimization via Search Engine Marketing (SEM)

Many more to be added, even in this sphere alone.
After referring to all, do you feel one is required and sufficient and if one is, then which one .Then I must answer that absolutely NOT, one cannot be a substitute for other, but both are required.
Because, Offline, marketing is very well known potential mode of marketing and will always be required but at the same only offline marketing will not do justice to your marketing, still don’t believe, then just check the truth as stated below:

a) Round the globe more than 50% business is carried out and communicated through mails which is online mode.
b) Corporates, SMEs, MNC all are dependant upon mail for communication.
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
1) jobs,
2) accommodation,
3) buying and selling
4) marriage
5) chatting
6) communication
7) outsourcing work
8) filing tax returns
9) gathering any information etc
10) on an average more than 50% business man and involved in international trade use B2b Portals to effect the business .
If this is the some eye opening facts , can still one keep away from online marketing ………….Now You Decide !


Read the rest of this entry »

You?re Sales Using Internet Marketing Strategy!

Do you have an Internet marketing strategy for your online business? You should. Internet marketing and Internet advertising, when done properly, can drive traffic to your website and practically double your sales overnight. In fact, advertising your site may be the only way for you to compete with larger, more established competitors.

While there are many different forms of Internet marketing strategy that you can employ, one of the easiest and most reliable forms is results tracking. When you track the results of your Internet advertising campaigns, you can quickly learn what works and what doesn't work. .For obvious reasons, this method is much better than a random hit and misses advertising method, which can turn out to be quite costly, not to mention ineffective.

Of course, this form of Internet marketing strategy isn't anything new. Direct marketers have been using results tracking for years, for more details visit to www.outsource-beginners.com and it can easily be adapted for the Internet. The key is to come up with a way to measure the results of Internet advertising accurately. If you're tracking is not accurate, there is little to no point in doing it.

To make sure their tracking results are accurate, many direct marketers use a trick known as split testing. Split testing uses a specific key or tracking device to associate a sale with the advertisement that produced the sale.

For example, in a print ad, the key or tracking device that may be used could be a specific phone number or extension. When a customer utilizes the number or extension, the marketer knows exactly which ad drove the customer to seek out the advertised product or service. If the same ad produced repeated sales, for more details visit to www.sell-using-the-web.com the marketer knows that the advertising is effective and worth doing again. On the other hand, if the ad didn't even produce enough sales to pay for the advertising, then the marketer knows not to try that again.

The same split testing method used by direct marketers can easily be adapted and incorporated into your Internet marketing strategy, allowing you to determine exactly how effective or ineffective your Internet advertising is.

To track the success and failure of Internet advertising, most Internet marketers typically use some sort of tracking software to associate the key with sales. A simple way to do this is to develop two web pages that feature two different ads. You can then track the sales results of each ad to see which worked best, and if necessary, adjust your Internet marketing strategy accordingly.

For example, let's say that on one of the pages, you received a total of 2,000 page views and 20 sales. This means that you have a success rate of one percent. Not bad. This is the average for both direct mail advertising and Internet advertising. Now that you have this information, you have statistics you can rely on. You can test other pages to see if they perform better or worse. You can also adapt the original pages to see if your changes have any effect on the sales outcome. For example, try adjusting headlines, graphics, text, and anything else you can think of. Then, compare the results of these changes to the original results.

After you have tested different variations of your Internet advertising, you can quickly determine exactly what works and what doesn't. Your Internet market strategy and any future advertising that you do can then be adjusted accordingly. If you succeed, you may be able to double your sales without throwing away good money over and over again on advertising.

Read the rest of this entry »

Vkc Credit And Forex Services – Efficient Forex Trading Strategy

Vkc Credit And Forex Services

Trading by the raw price change in the volatile market is indeed the best of the Forex strategies. Those Forex systems and strategies used by major financial institutions might not work for day traders and vice versa. Vkc Credit And Forex Services

A single mechanical trading strategy will probably not work for a long time. The differences in volumes traded and the volatility of the price of the currency pairs make it impossible to have a standardized Forex trading strategy. The strategy should be flexible and differed by demand of trends.

Read the rest of this entry »

Viral Marketing ? Cost-effective Online Marketing Strategy

Viral marketing is a crucial factor as far as gaining fame and success on the web is concerned. It is a cost-effective online marketing strategy that skillfully utilizes a word-of-mouth technique to spread your marketing message. Viral marketing helps to spread your promotional message quickly to a widespread group of prospective customers.

Advertise Your Online Business on the Internet in an Effective Way

While building a successful marketing strategy, integrate the following elements to get more positive results for your online business:

• Give away free products or services
• Provide effortless transfer to others
• Exploit common human motivations and behaviors to make your website more popular
• Utilize pre existing communication networks to create a bigger network circle
• Take advantage of others' resources to place links on other websites

A successful viral marketing campaign can be developed through pre-existing social networks or online communities. Article marketing is one of the most effective internet marketing tools to get the much-needed back links to your website. Thus obtaining quality inbound links will increase your search engine ranking; drive targeted traffic; increase sales; gain brand recognition and decrease marketing expenses.

Make the Most of Internet Marketing

To present your marketing message on the Internet, harness the power of viral marketing strategies and techniques by taking advantage of internet advertising service providers. These service providers have a team of online advertising experts to carry out a wide range of website promotion services including improving your ranking on the major search engines; running successful ad campaigns at cost effective rates; providing well structured back links; doing proper keyword research and using them in various campaigns; implementing strategies; maintaining campaign tracking and reporting and maintaining feeder websites.

Read the rest of this entry »
Advertising

Enter your email address:

Delivered by FeedBurner

Links
Alexa rank

Alexa rank is 3716346.

PHP/MySQL Components, WordPress Plugins, and Technology Opinions at TravisWeston.com