Posts Tagged ‘Success’

Online Marketing Success Stories

Buffalo, Oklahoma is a town with about 1,200 residents. If most people know anything about Buffalo it is mostly as a place to stop between locations they feel are more important.

When the elementary school closed down in a consolidation move the town sat looking at an aging elementary school building and another reminder that perhaps an economic boom would never pass their way again. This is until Faye LaMunyon; a long-time resident of the area suggested the town sell the property on ebay.

Long story short, a school curriculum company from Florida bought the school and relocated their business to Buffalo where they market their brand of products online as A+ School Supplies and Core Curriculum. While they have a beautiful building for their offices the town has several new jobs. An interesting side-note is the majority of the company product sales take place online.

Two states away, Scott goes to work each morning at Nazwear international based in Gering, Nebraska. His business began as a high school hobby back in 1986 when he became interested in screen-printing. His original designs may be little remembered, but today Scott is taking online custom orders from a global community and is busy enough he has difficulty fitting in local business although he manages somehow.

These are stories of how the Internet can be harnessed for the purpose of marketing a product or service. In the case of the town of Buffalo, Oklahoma they marketed a school. In the case of A+ School Supplies and Curriculum they market items geared for students and teachers. In the case of Nazwear they market the service of printing with the product of shirts, bags and other screen printed items. In all cases their ability to conduct business was greatly enhanced through the use of online marketing.

Faye LeMunyon may have had no idea how to use ebay, but she understood there was power in the idea of marketing her town and refusing to let the school deteriorate over time. The job creation and marketability of the new facility has brought additional hope to the Oklahoma town.

This is the same type of ingenuity that is needed in the development of your online marketing plan; take something you know and love and determine if there is a market for it. If there is, look forward and move decisively toward the end goal - a successful online business.

The best news in this series of stories is your business can originate from anywhere and can be more successful online than many standard brick and mortar stores.

So, what's your dream?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with at:

Internet Marketing 100 Success Secrets – Online Marketing’s Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, … and Promotion of an Internet Business

Product Description
This book provides a look into the factors that lead to successes for companies from major players to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture. You will save lots of time and effort reading this book. Highly recommended for anyone contemplating an entry t... More >> Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, ... and Promotion of an Internet Business

6 Things You Must Do to Make Your Internet Marketing Strategy a Success

Internet marketing is a huge business opportunity. The ways to make money, the number of things to sell and the number of people to deal with are almost without limit. The problem with the size and number of things to sell is that it’s easy to become unfocused and try to make money with too many things at the same time. You must stay focused and operate in a small area or soon you can be overwhelmed with all the different directions you'll be going and your business will likely go upside down. This is where strategic internet marketing can come to the rescue.

Trying to come up with a solid internet marketing plan is probably the hardest thing about making money online. There are a lot of thing you need to think about, such as building a website, how the website will be developed, how it will marketed plus many other things. The website is just a small part of your overall business plan. You still have to think about what the market is doing, how you can fit into the market, how to work with your customers, who and where are your potential buyers, how you are going to attract visitors and literally dozens of other considerations. All of these things will be a part of your internet marketing strategy. With so many things to think about what should your priority be?

Now is when you need to start putting a strategic internet marketing plan into motion. The strategy is to figure out your potential market and where your business is going to come from. You must study your potential buyers and determine what they want to buy. You will need to study your competition to see where you will fit into the business that already established. How will you attract your customers and what you'll need to do to make them repeat buyers?. Its a fairly well known fact that if you don't have a well thought out internet marketing strategy you are setting yourself up for failure.

Why is strategic internet marketing important? Because it helps you outline your business goals distinctly and enables you to make your objectives clear. Although you need a solid plan it needs to be flexible enough to be able to change it if there is a drastic change in the market or your circumstances.

In order to start your internet marketing strategy there are a number of points you need to think about. Here are 6 of what are probably the most important ones. These will help you outline your plan and help you keep you internet marketing business on the right path to success.

1. You need to start by figuring out what your target market is. There are a number of questions you need to find the answers to. These include: what type of people are going to supply most of your income, where will these people come from, how much extra money will they have to spend, what will be their age group, etc. The answers to these questions will help you decide who you customers will be.

2. Strategic internet marketing doesn't stop with just figuring out who your customers are. You must also define who your competitors will be and what their weakness and strengths are in the marketplace. Once you know these things you can plan a strategy to set your business apart from them. Give your potential customers a choice of you or your competition. Make sure you look better than your competitor in some way or it won't be good for you.

3. For your internet business to succeed your target buyer must be willing to shop online. Although shopping online is very safe there are still people who are afraid to make purchase on the internet. You will need to reassure your customers that their transaction will be without problems and that it will be very secure. Make sure you have enough payment options so that they will have a choice that will help convince them to shop with you.

4. Even though you will have already started your business before you can determine the marketability of your product, you study sellers offering the same or a similar product. If your product is known to most people but no one is selling it there is probably a reason. By going to chat rooms and forums you can get a pretty good idea of where you product stands. Do enough research to make sure you have something that will sell.

5. Your internet marketing strategy must have the ability to turn your customers into repeat buyers. Make sure you can spin off your product or create improvements to you original product to get them to buy again. A list of 100 buyers is probably worth more than a list of 1,000 people who have shown interest in your product but haven't purchased it.

6. You will need to have a money back guarantee. Most people won't purchase in today’s market without one. Even though it's true that you can't please everyone be ready to give an unhappy customer their money back immediately. You should try to offer them something free just for trying your product. Most of them will appreciate it and may even become a customer later on. If nothing else it may create a positive instead of a negative to your business.

Strategic internet marketing is like hunting with a guide who knows the area and the game you’re hunting like the back of his hand. Without the guide you may get lost or if you don’t you will probably never see any game because you’re looking in the wrong place.

One thing you have to keep in mind is that your customers won't come looking for you. This is the reason you need to be looking for them with a strategic internet marketing plan as your guide.

Don Levy is a retired mortgage broker whose hobby is article writing, especially about Internet Marketing & the many ways it can be used. To learn more click Internet Marketing for a wealth of information about all aspects of it.
Working At Home or Home Based Businesses may also be of interest, so click on Work At Home to access my blog with a number of articles and information on the many different features of working at home. You’ll find information about starting a business, expanding your present one or as a private contractor for a company.

Best Way to Success in Online Marketing

Online Marketing is defined as strategies for Internet related activities which ensure to reach the target buyers directly or indirectly. It include marketing activities such as opt-in email campaigns, webcasts, portal site media, newsletter sponsorships, great copywriting, web site design, online promotions, linking, search engine optimization and search engine submissions. Online marketing is not only limited to the web but it is integrated with your offline marketing if that’s an equally effective way to reach your target buyers.
The basic objective of every marketing strategy is to prompt more people into buying your products or services. To maximize the return on investment (ROI) it is very crucial to take care of some very important aspects of online marketing. The following marketing techniques can help in boosting your online sales and thus maximize your profits:
1. Articles Submission –This process involves posting of articles on article directories and affiliate websites, a part of off-page search engine optimization. A relevant and good quality article can do wonders in driving more potential buyers to your site. On-Page SEO – The content and Meta tags of a page are of great help in the process of optimization.
2. Blogs and Newsletters – These are popular ways to enhance the popularity and visibility of your site.
3. Online Forums – Being a part of online forums will help you to spread awareness about your website, products and services. Such techniques help you to stay in the loop of this marketplace and thus establish the right kind of contacts.
4. Paid SEO Marketing – Known as the Pay Per Click (PPC) strategy, this technique is very effective and can really enhance your website's volume of traffic as well as search engine rankings. Using high-performance keywords, you can work towards converting general users to prospective buyers on a website.
At, an online marketing company based in India, we offer excellent solution for all your web-related queries. We have been very successful in getting Top rankings for client’s websites based on our proprietary optimization and ranking methodology called Dartboard Optimization Matrix (DOM). Mosaic Services is an exclusive Offshore preferred Technical partner to many leading international clients in US, UK and other English speaking nations. Our clients are diverse and include large international companies, major universities, targeted business-to-business marketers, consumer goods manufacturers and distributors, software developers and marketers, and a broad array of small businesses. Every client gets our focused attention, and we're proud of every achievement. Visit us now to Rank your Business Smart!

Vikas Malhotra is a successful Internet marketing consultant, having helped over 900 businesses to increase their visibility and sales online. He is a web branding expert with experience in online media planning, buying, and search engine marketing. To know more about him, visit


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