Posts Tagged ‘Success’

Discovering the Success to Franchising and Entrepreneurship

Singapore, 29th January 2008 – Recognising the entrepreneurs’ needs to unravel the ambiguities of franchising in the local market, Astreem Corporation unwraps this year’s edition of Discovery Day. Discovery Day helps to bring out the entrepreneur in you and matches you with the perfect franchise business.

Discovery Day is organised by Astreem Corporation that has a team of experts in building the business of entrepreneurs. Discovery Day is designed to meet the needs of those who aspire to own a successful businesses “for themselves but not by themselves”, as well as those who want to expand their brand by sharing their successful business model.

About Discovery Day
Discovery Day features a wide selection of successful franchises in the F&B, lifestyle and service industry every quarter of the year. The successful franchisors present proven business formulas and help attendees navigate intricacies in starting up their business and successfully realise their entrepreneurship dream. The franchisors’ experiences and successes will provide guidelines and prepare aspirants in reaching the opportunities ahead. Discovery Day is also a day to get personal with entrepreneurs who want to share their respective paths to success.

Who should attend Discovery Day
Individuals who want to own a successful and established business at lower set up cost
Entrepreneurs who want to start a business at lesser risk
Directors/Managers responsible in diversifying their company’s investment portfolio

Attendees of Discovery Day will learn more about franchising concepts and its advantages and disadvantages. They will have an understanding of the acquisition process of franchise and, know the ‘how’s and ‘why’s of choosing the right franchise. Attendees will also discover the unique business concept of featured franchises and their keys to success.

Astreem held the first Discovery Day of 2008 last Saturday, 26th January at Casa Mediterranea Restaurant & Bar with a feature on the top three franchises below S$100K.
TT Quick Massage, Chippy, and iAremyhair were presented during the event. These three franchisors have successfully established their franchise programs with the support of Astreem. “Through Astreem Discovery Day, we are able to reach out to potential franchisees effectively in a one-on-one approach with the help from Astreem’s team of experts,” says Dennis Yeo, Director of TT Quick Massage.

For more information, visit

Moumita Sarkar
Astreem Corporation
Tel: +65 6392 3608
Mobile: +65 9636 2637

Self Motivation Will Determine Your Online Success

The Internet offers some unique advantages over other forms of making money. One of the most important of these is the ability to automate many of your day to day tasks. However, it can become extremely frustrating and may require self-motivation for you to get things done.

This article will look at the importance of self motivation to your Internet business.

For the most part when you have an Internet business you are working alone. Many people cannot handle this especially if they are used to having day-to-day contact with co-workers at a job. This one of many reasons why social networking is important and popular.

When you work at home you're sitting in front of your computer with no one to tell you what to do. You must have a clear goal and a solid reason why you have a online business or it may be difficult to stay moivated.

Self motivation must start with you understanding of why you have an Internet business to begin with. Even more important than writing down goals is understanding your why.

Many people approach things from a goal setting point of view and end up with a list of items that they never achieved. Hopefully I am not describing you here.

An Internet business will be frustrating because many times you will work long hours and not see the results of your striving for. You can build the most beautiful website in the world and never make any sales and wonder why.

Yet if you were to analyze what you would see is that you're not getting the adequate number of visitors to your site to be successful to start with. Now this means that you have to go back and work even harder, which requires more self-motivation because you are tired and burned out.

When we mentioned automation were talking about utilizing things such as a blogging platform, an autoresponder, paid advertising, article submission software, and so on. Automation will really help you in self motivation because it allows you to get so much more done quickly than if you were to try to do everything manually.

There is no doubt that self motivation is important to your Internet business success. many of the honest success stories found on the Internet come from people who feel like they are not working. They do not really have to motivate themselves because they can hardly wait to sit down and go to work.

If this describes you then you stand an excellent chance to be successful online, and self-motivation will not be the determining factor.

Stephen Meyer is an experienced home based business owner who offers many Internet based affiliate marketing opportunties that can help any one succeed. To see his many Internet based affiliate marketing opportuntites and reviews please visit his Legitimate Home Based Business opportunity website

Effective Email Marketing with Integrated Technology & Measuring for Business Success


Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money. 

How can effective Email Marketing Help Your Business and Drive Results?

How you ask?  Well, let’s start with efficiency.  The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources.  At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself.  In our client’s case, the email marketing system or email marketing service is the database.  In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form.  In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

 Email triggers can be a useful and impactful tool for customer acquisition & lead generation.  We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical.  This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost.  If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment. 

 Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns.  There are a number of different tests you can do with a single email campaign.  These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action.  The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI. 


The truth is that just about every business uses email marketing to communicate with customers.  Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results.  These are simple fundamental businesses practices that should be gone.  The ability to establish internal processes and best practices are critical to every business’s success. 

 The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results.   It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics.  Continue to push the envelope for maximum results that will lead to maximum returns.      



DaBrian Marketing Group is a Search Engine Marketing & Web Analytics agency located in Reading, PA 19606

Your Online Marketing Success in 2009

If you are still uncertain how to approach your online marketing efforts this year here is some practical guidance that will soon have you on your way to success.

1. Have no fear
Now is the time to use the consequences of the recession, embrace the change, build a plan to capitalise on it and approach your team with the attitude of becoming stronger as a result, you will find that the bumpy ride ahead can be more enjoyable and profitable with the positive focus and aggressive approach to tackling the challenge. If you fear the economic change that is upon us, the consequences will be poor results and bad decisions.

2. Stop procrastinating, start producing
If you understand how valuable your time is, then you can account for it. Stop procrastinating due to unwarranted perfection that keeps you from getting started. Don’t set goals so big that you have an excuse to procrastinate. A key point to achieving your goals in life and in business is allowing room to succeed, not room to fail. Master scheduling your day. Learn to break one hour down at a time. Take the time to ask yourself," What do I get paid for?" and focus on those activities more. Turn your efforts into results and turn time into money. Overcome all of those "what ifs" and just get in the game.

3. Spend your time and money where your customers are
Now more than ever is a great time to take a hard look at where your customers are spending there time and money, and then work to align you’re your marketing strategies accordingly. Chances are many more of your customers than you realise are online. Do you have the presence necessary to meet them there?

4. Education is the key to success
Today, with the enormous shift toward online communication, educating yourself about the online space is essential to enable solutions for years to come. The rules of the online environment is forever changing don’t get left behind. Sing up yourself for a good webinar, conference or certification programme, or buy a great book on online media and really get serious about starting the education process.

5. Gear up your analytical tools
We all have web analytic tools to measure what is happening on our website. You might need to consider to purchase a better software system for more relevant analysis, all of us need to improve what, how and why we measure. Therefore there is no better time than now to improve how we measure online success as it relates to company sales, cost saving and ROI.

6. The world of social Networking
Now is the time to take the jump headfirst into social networking. Join some of the social networking sites, set up your profile, build your own group and start the invitation process. If you are not out there making mistakes, learning the protocol and getting a feel for how your brand and personal connection play in the bigger cycle, you will quickly find yourself isolated and on the outside looking in.

7. How to find the best prospects
Effective marketing is really about two basic things: Marketing a product to people who already have a true desire or need to purchase it and positioning yourself as a leader and a solution provider. Understand that online marketing is a business model designed to accrue value and net worth over time. This is a peoples business and the more you learn about people, the more successful you will be. Understand that your prospects don’t give a darn about your company or product. They want financial freedom. Your company is a tool, a means to an end and nothing more. So if you want to build a massive down line and make real money in network marketing, the first thing you need to do is stop spending your cash on trying to sell your business in an up-front pitch. Get your customers to call you first instead of you hunting them down by marketing solutions and be the leader who trains and instructs others.

8. Share and borrow content from others
All of us have some content that’s worth getting out, so we should share it with anyone willing to post it on their site. In the same light we should borrow content from others who have supporting information that will enhance the experience of our website customers. The best way to go about it is to find the top two or three publishers, bloggers, reporters who cover your product and grab an RSS feed. Insert it in the news section of your website and begin to understand the value of the shared-content concept.

9. Budget-conscious searches as a strategy
Low-cost keyword search phrases had a huge spike starting last august. You can benefit with your search engine marketing. Your site can tap into budget-conscious searches by inserting low-cost phrases like "best deal", "highly discounted" or "lowest cost available". Apply this to your paid search ads and to your search engine optimisation efforts in the copy on your site and he cost-conscious shopper will find you on the major search engines. Everyone is looking for a deal, so give it to them.

10. Constantly create new content
How quickly are you able to create new content? The key to success online is to move quickly so that you stay ahead of your competitors. This means creating content for your website, newsletter, blog and product line on a regular basis. One strategy that works very well is to use user-generated content. You might be surprised to find out how many of your customers are more than happy to give insight into their experiences with a product, service or solution that you offer. So why not encourage them to share? With the help of a 30-day trial from one of the many rating/review software vendors, start getting content from your customers. With no additional tech support or manpower hours at your end, you will have expanded your online offerings.

11. Decision making
We’re all uncomfortable when facing questions especially when quite often the only answer is "I don’t know". That is the common occurrence when running a business during this era of constant change, insecurity and challenges. Knowing how to face those questions, how to process them and how to seek help in answering them will be key to your success in running your online business. Taking time to learn how to approach the decision making process- whether alone, or with the help of others- could be the most important decision you’ll ever make.

Hantie Schutte Online Business and Marketing Coach Meet her at:


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