Posts Tagged ‘Teaching’

Business Ethics, A Teaching and Learning Classroom Edition: Concepts and Cases

Product Description
This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business, 2) develop the reasoning and analytical skills needed to apply ethical concepts to business decisions, 3) identify moral issues specific to business, and 4) examine the social and natural environments within which moral issues in business arise. Chapter topics cover ethics and business, ethical principles in business, the business system, ethics in the marketplace, ethics and the environment, the ethics of consumer production and marketing, the ethics of job discrimination, and the individual in the organization. For anyone in business. Read the rest of this entry »

Business To Business Direct Marketing Becomes Childs Play If You Follow This One Teaching

One of the great things about utilising Business to business direct marketing strategies is the money. You make more of it, it's that simple. And you get to track every single cent so you know exactly how much each new customer is costing you and how much money you'll eventually make. So it's all good.

But there's something else about this kind of marketing that's really cool. And that is, you get to choose who you do business with.

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