Posts Tagged ‘Technology’

Entrepreneurship: New Company Start-Up and Revitalisation of Old Ones

The practice of entrepreneurship often takes place when individuals with a keen eye for markets spot an as yet unexplored avenue of opportunity. There is no doubting the difficulty of such undertakings and a vast majority of new businesses fail, however, if your <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.thecompanyshop.ie/">Company formation</a> plan is intelligently constructed then there will be a higher chance of a favourable outcome. In 1950, the economist Joseph Schumpeter defined an entrepreneur as a person who is willing and able to convert a new idea or invention into a successful innovation. And above all enthusiasm for the venture is ultimately needed.

Although failure renders the entrepreneur vulnerable to many dangers, the advantages of success are manifold. Most obviously there will be enormous personal financial gain, but also the innovation will create jobs for others, boosting your country's economy. If the entrepreneur is entering into an already established market the venture will create healthy competition, thus encouraging higher product quality.

Up and coming entrepreneurs from the National College of Ireland have won the title of being the winner of the Newstalk 106-108fm Student Enterprise Competition. The winners managed to beat off opponent finalists from the Institute of Technology Carlow, Dundalk Institute of Technology, and Cork Institute of Technology. On congratulating the winning team, Denis O'Brien said, “Their hard work demonstrates what the competition is all about – fostering a spirit of enterprise among students by encouraging teamwork and solution-driven approaches to business challenges.” The winning team and their coach, Rosalind Beere, get to travel to the Caribbean this summer to shadow decision makers in Digicel's operations. Digicel being the Caribbean's fastest growing telecommunications operator and a new entrant in the Central American Market.

But entrepreneurship does not solely apply to brand new ventures, it can also be employed to revitalise mature organisations. Old companies who have found their services decrease in popularity may find it advantageous to recruit new and inventive thinkers to refresh their products and/or services, and in turn give the company a new lease of life.

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An Email Marketing Program Helps Electronics and Technology Stores

Your online or bricks and mortar electronics outlet may already be using an email marketing program to promote its products and keep in subscriber with current customers. But, how can you maximize the potential of this tool to create greater sales growth on a more consistent basis? One way to enhance your use of email marketing program is through expanding your subscriber list. Growing your subscriber list through promotions and contests can increase your potential for sales. I'm sure I don't have to tell you why that's where you want to be.

One effectual way to amplify your subscriber list with an email marketing program is to have contests, online or in your store. This form of promotion will act as an incentive for your customers to sign up to your mailing list. Your online store can place a sign-up box on its website, asking visitors to sign up to receive promotional offers. You can offer a free TV, computer, gaming system, or entertainment center. Give away whatever you can, depending on your budget. Just make sure the prize is relevant to your target audience, to ensure higher numbers are signing up.

Another way for an online store to increase sign-ups is through a "forward to friends" contest. This can be done from your website or from the emails that you send to your existing subscriber list from your email marketing program. The contest winners are those that sign up the most "friends" or "forward" the most emails. The better email marketing program solutions will offer you the option to automatically add a 'Forward to a Friend' link at the bottom of your emails. The very best email marketing program will even track which of your subscribers clicked on that link and forwarded your email contest to their friends.

In-store promotions and contests are quite similar. The only difference is that you have to present the promotion within your email campaigns, and not on your website. You will also provide the opportunity to sign up in store through an application form, or by dropping off their business cards. Within you email send outs you can also add the "forward to friends" promotion. email marketing program can track your subscribers' "clicks" to determine the winner of the contests.

Once you have a bigger audience, you can consistently promote and continually grow your database while also increasing your sales. Developing a plan to enhance your consumer base can have other positive effects too. If your contest becomes consistent (once a year, or one in summer/one in winter) you will create "a buzz" around your store.

This is a really big deal!

Having customers anticipating your promotions is the best way to increase your brand recognition and image to the public. You will have a competitive edge against the big box stores, and as an independently-owned electronics retailer you can't ask for a better way to stay ahead of the conglomerates. So you're well on your way to being one of the giants.

You've already seen how email marketing program can help you keep in contact with your current customers, so why not maximize the potential of your on-line or in-store electronics and technology store by using it to grow your subscriber list? The contests and promotions you establish through email marketing program will expand your number of subscribers as well as promote your brand name.

The bottom-line is that more subscribers translate to more potential sales.

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10 Reasons Your Small Business Needs A Technology Services Provider

Can your small business get both affordable professional-class IT service and peace of mind? The secret lies in having a technology services provider handle your technical solutions.

To stay competitive, small businesses must make the most of current technology. But it's expensive, time consuming, and inefficient to maintain a full-time IT department like larger companies. A true Professional Technology Services Provider offers on-demand talent, depth of experience, deep resources and huge economies of scale. Here are the top 10 benefits you'll see.

Benefit #1: Stay Focused On Core Business Functions

People are happiest doing what they do best. And they get frustrated by tasks that distract them from it. Researching solutions, implementing new technology and fixing IT-related problems are extremely inefficient for non-IT professionals. Free up internal staff for revenue-generating functions and the business of business.

Benefit #2: Tap Economies Of Scale And Purchasing Power

Due to a single focus on IT, sechnology services providers achieve greater efficiencies and economies of scale. They consolidate purchasing power and have access to deep and broad knowledge bases. Using developed best practices, tasks are completed more efficiently than small businesses can do on their own. The means real cost savings-- both in time and money.

Benefit #3: Reduce Cost and Control Operating Expenses

The business value of technology services providers results in very hard dollar savings. In almost all cases, small businesses will spend 25% to 50% less than the cost of even one mid-level IT professional. Then take recruiting, training, vacation, sick days, turnover and other management issues out of the equation to see even more savings. Costs are budgeted, predictable and controlled.

Benefit #4: Access Highly Specialized Talent

Small businesses cannot cost effectively achieve the scale and flexibility to properly support their technology environments. Even a very experienced and dedicated IT employee has limits to skills and avenues for help. Professional technology services providers offer access to teams of IT specialists that deliver the cross-sectional IT knowledge needed to provide both on-going and critical support for small business networks.

Benefit #5: Get Services On-Demand

Many small businesses face the challenges of growth and the burden of scaling back. Both cases present a genuine HR problem when relying on in-house IT resources. Small businesses need the agility of just-in-time resources for emergencies and the flexibility to adjust technology support levels. With a professional technology services provider, sudden changes won't affect the livelihood or morale of employees.

Benefit #6: Help Employees Innovate and Stay Productive

Communication, collaboration, and knowledge sharing allows employees to innovate. These capabilities are delivered through a multitude of technologies including file servers, central databases, broadband connectivity, mobile platforms, email communications, and many others. However, true productivity and business benefit can only be realized when this complex technology is properly planned, implemented and maintained. The best practices and comprehensive experiences around planning, implementing and maintaining such systems allow technology services providers to successfully deliver these productivity improvements.

Benefit #7: Reduce Downtime

Even a few minutes of systems downtime carry enormous business costs. Maximizing uptime must be a high priority. Small businesses can longer afford issues with internet connectivity, email communications, corrupt data or systems failure-the cost of reacting to these events is just too high. Professional technology services providers offer planned, measured approaches to pro-active systems maintenance, security, backup and disaster recovery.

Benefit #8: Get A Technology Edge Over Competitors

Don't just level the playing field: take advantage of new technologies for a competitive advantage. Technology services providers keep up with the latest solutions through ongoing training and real-world experience. They know how to implement the latest hardware, software, and network applications available. Just as important: they know which technologies are not worth the investment.

Benefit #9: Attract and Retain Employees

Employees want to work in an environment where their computers are up and running. Employees want to be competitive with their rivals and they want the technology tools that really help them deliver. Potential new talent will weigh your company's technology prowess. Utilizing a professional technology services provider allows small businesses to meet these expectations and increases the ability to attract and retain employees.

Benefit #10: Access Otherwise Unavailable Vendor Support

Access to manufacturers is crucial in effectively supporting complex technology. When available, technology manufacturers traditionally provide basic or unreliable direct end-user support. With a well-established professional technology services provider, small businesses enjoy the benefits of priority access to Microsoft, Cisco and thousands of other technology vendors.

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Role of Technology in the Online Market

The world today has become a global village with the ever-increasing networking technology. The networking technology has bridged distances all across the globe thus by bringing revolution in the fields of global sourcing and multinational purchasing. The suppliers online play the vital role in this scenario. The online marketing has taken over the traditional marketing strategies by expanding it functions beyond the political boundaries of the nations. The suppliers online deal with any kind of business requirements. Wholesale global sourcing and multinational purchasing in China is known all over the world. It has such a tremendous demand in the world that most of the business people who deal with the wholesale products has the idea of carrying out some sort of business with China—be it in a large scale in the multinational purchasing form or in a small scale dealing with wholesale items with the country.

Online market plays the lead role in the business market today. The activities that pertain to global sourcing and multinational purchasing are carried out by online market. There are many advantages in regard with the online market. An individual proprietor or a small company may not have sufficient funds to carry out his business overseas in a traditional manner. By making use of online market, the same process can be carried out with a very low investment. There are many methods of promoting one’s own business through online market such as banners, links to other websites, pop-ups etc. these doesn’t cost much to an individual or to a small company. This gives demand t activities like multinational purchasing and global sourcing.

There are many advantages that one can gain through suppliers online. The two major advantages that one can benefit from suppliers online are their expanse across the internet and the reach. With the advent of internet technology, the suppliers online have found the medium a fruit-bearing place for them in carrying out their business tasks. The rise of internet technology has made the world a global village and the suppliers online have crept into almost every part of the internet making their ways easy to carry out their business tasks. Any individual who tends to carry out his business can find these suppliers online in just few clicks. The other advantage that can be considered is the saving of time. Multinational purchasing and global sourcing firms benefit a lot from this.

With rise in the technology of the internet, multinational purchasing companies were able to reduce procurement costs and cycle times. If at all wholesale merchants want to enter the overseas business, then multinational purchasing agents and global sourcing firms stand as the corner stones. There are few tips to be followed for those who want to begin a wholesale global sourcing business in order to avoid pitfalls that may arise in the process. For those who are not able to withstand in the wholesale business, they can opt for dropshipping. Dropshipping doesn’t require an individual to be in the actual global shipping nor does it require depending on a multinational purchasing firm. The retailers who opt for dropshipping are exempted from some laws and procedures that keep them from excelling in the wholesale business.

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