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Every internet business needs multiple online marketing strategies for the purpose of generating, managing and driving traffic. The simple reason for this is that is always a good idea NOT to put all your eggs in one basket. When putting together your online marketing plan you want an approach that is easy to implement and cost little or nothing to maintain. With that said it is always advisable to incorporate some techniques that involve the use of search engine traffic. The idea is you want to set up a system that will continually duplicate results for you with a minimal amount of maintenance.

Here are 3 strategies that online marketers have had a history of success with for driving traffic and also managing an interested customer base as well.

Optimizing Content

Keyword utilization within your content is one of the most fundamental and effective ways of catching the attention of the search engines. By developing a list of relevant keywords and placing them properly within any content, you have laid out the 'welcome' mat for search engines. Whether it is a blog post, article or even website if the content is optimized properly with keywords you will surely attract search engine traffic to your site.

Blog

Blogs are 'notorious' for their 'natural' ability to attract search engine traffic. This is due to the fact that blogging sites are normally updated with fresh content much more so than any other type of internet real estate. Online marketers have come to recognize this fact and have adopted the blogging platform as their standard based of operations when working online. For marketing purposes bloggers have the ability to interact with site visitors and get their input and feedback. This information is invaluable towards making any necessary adjustments or improvements.

Email Based Marketing

Setting up a squeeze page to capture the contact information of people who show interest in what you promote is possibly the most effective way to market online. There are those who are 'squeamish' about sending traffic to a squeeze page instead of a sales page since it lessens the chance of an immediate sale. This unease is not necessary since the people 'captured' can be promoted to repeatedly and are determined to be more targeted. As a result the list you build tends to be much more responsive than the people who answer an ad and view your sales page.

Using multiple online marketing strategies is an advisable approach to managing any internet business. Using multiple strategies in your online marketing plan minimizes your complete dependence upon just one strategy. This also serves as a fail safe in the event that any one approach suddenly becomes ineffective. The 3 strategies reviewed above either target the use of search engine traffic or repeat sales and have all been used successfully by online marketers for some time now. The idea is to use techniques that cost little and require minimal maintenance but yet yield the best results in terms of traffic and sales. Although there are other strategies available none are any more effective or cost efficient than the ones we discussed here today.

Making money on the Internet today is something you can get pumped up about. However this is partly to blame for why so many people start and stop Internet businesses so quickly. The hard part is finding ways to promote your business and turn it into a profitable venture.

In this article we will talk about 2 successful free online business advertising ideas anyone can do regardless of their current financial situation.

The main thing to keep in mind is you are going to be using the Internet to do all of your marketing. This makes it possible for you to sit in front of your computer and promote your business all over the world.

All you need is a computer with Internet access and the ability to focus on developing Internet marketing skills!

1. Article marketing is the first tactic we will look at. There is a skill to promoting anything with article marketing.

You can not specifically advertise a product when you do article marketing. The approach you will take is writing articles that people find interesting.

At the end of every article you can include a resource box that contains a link back to your website. By writing a quality article people will be more inclined to click on the link in your resource box and that gives you the opportunity to turn that visitor into a potential customer.

It doesn't cost anything other than your time to write the articles. And you will need to submit them to the top article directories. If you choose to do so you can automate some of this by outsourcing the article writing and submission to freelancers.

However when you first get started you can do all of your own writing and submitting. You can go to a directory such as Ezinearticles.com and look at some of the expert authors to get ideas on what a well written article would look like.

2. Starting your own blog is another way to promote your business on the Internet. You can go to Blogger.com and set up a free blog in 3 easy steps.com which is owned by Google.

You then take the articles you are using for article marketing and rework those in the shorter blog articles. Generally blog articles can be 200-300 words and article marketing articles run 400-500 words.

You will want to bookmark your blog articles into social directories which is similar to submitting them to article directories. The more articles you have online in both your blog and article directories the more potential readers you'll get and they can also serve a search engine bait.

These are 2 proven successful free online business advertising strategies. If you are willing to put some effort into learning how to do this effectively they can drive traffic to your online business.