Posts Tagged ‘Three’

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Three Popular Home Based Internet Business Opportunities

The idea for operating a home based internet business is becoming more common place. With the decline of the economy, the instability of the financial market, and the high prices of fuel, more and more people are looking for ways to save and are in search of a legitimate home based internet business opportunity to open up more financial doors both now and in the future.

One of the ways this can be done is by venturing into the market of operating a home based business. The Internet is the mechanism today by which this can be accomplished. With a variety of businesses to choose from and various opportunities for different skill sets, there is money to be both made and saved.

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Three Strategies For Success In Small Business Advertising

Advertising and marketing for a small business takes effort and a plan to be successful. Many small business owners become discouraged too quickly because they do not receive the windfall of customers that they expected after they ran their initial advertising campaigns. You must keep at it. Advertising is a art that takes constant monitoring and refinement and a long term plan that will lead to your success. The main reason you want to spend the time to develop a plan is that it significantly reduces costs. Running ads inconsistently and not in line with your plan is expensive because you can not get good long term rates from publications and you will not reach your customers as well as you would if they consistently seee your message. Here are three things that small business owners can do in to increase their chance of success in their advertising campaign.

1. Be Committed To Your Long Term Plan - This strategies assumes you have a long term plan. If you do not, then you need one, fast. Just like planning to open your business needed a business plan, your advertising needs a plan. This helps you to meet deadlines for publications and lay out different messages that you want to to get in front of your customers at different parts of the year. You should at a minimum have a six month advertising plan, but really it should be a year. This will help to establish longer term contracts with advertisers which helps to bring the price down of each advertisement.

2. Add Shock Value - As a small business you are competing with major corporations for your customers. You have to be different. Speak to what your customer needs and how you can provide, but you have to make a scene. Just being average and boring when competing with small and large businesses will be very frustrating as you will not get the returns from your advertising that you expect. By being different you have a great opportunity to acquire those customers who usually would not have paid you much attention. If you think of many of the people who have been really successful at building the brand of their business, you will see that most of them were able to create a small hysteria about their product and service that set them apart from others in their market. This does not mean do something that is demeaning or causes you to compromise your morals and ethical beliefs. Just out of the box thinking that triggers a response from your customers.

3. Take Advantage Of Free Services - The most common free service that small businesses fail to take advantage of is press releases. If you have a new product or service or just an interesting tidbit about your industry that you think your customers should know about, write a press release. A quick Google search will give you dozens of free press release services. You can also send them to your local papers individually. There is no guarantee that they will be printed, but if they do, this is a lot of free advertising that only cost you a little bit of your time. Something to consider: How long will it take you to write a 250-300 word article about your business? Not long I bet. This should done right away.

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Three Year Payment Relief for United States Small Business Loans

Small business owners continue to be impacted by the greed of Wall Street and large banks. Over the past few months,small business owners have struggled to obtain their small business loans and financing. Small business transactions have come to complete halt. As the top US banks have received TARP funding and Wall Street has rallied to over 10,000 small business owners continue to struggle. Financing for small business owners is harder than ever, with terms that are simply unreasonable for most. As banks and hedge funds, such as Goldman Sachs and others, have seen record profits and boost to stock values, your local business is systematically punished by the lack of policy on part of the law makers and reduction of funding from banks.

Seventy percent of Americans work for small business owners. They form the backbone of the US economy. That is the reason why Bizcloud was created. At the same time 22 of the biggest banks that have been the beneficiary of TARP have reduced small business loans by over 8 Billion dollars. Small Business Administration has been ineffective in championing the needs of US business owners and entrepreneurs. The fifteen billion dollars allocated for small business loans is still caught in Washington and banking red tape, and very little if any has been provided to small business owners.

President Obama will be announcing new effort to stimulate small business and entrepreneurship. He is also headed to Japan next month to discuss various geopolitical issues. We hope that the President takes time to meet with Japanese finance minister and discuss the current global economic meltdown. Valuable lessons can be learned from the Financial Services Agency of Japan on how to support small business owners in this country.

Japanese Financial Services Agency has recently stated that it would ask banks and other lenders to ease repayment terms, such as extending repayment deadlines, for smaller and medium size companies as part of emergency legislation for up to three years.
A similar approach can also help United States small business owners. United States law makers and current administration should consider a similar model. The small business community is asking for a three year freeze of loan interest and principle payments for 261 billion dollars of current small business loan portfolio by the banks. Considering the financial guarantees of payments provided to Financial Services companies by the United States tax payers, having guarantees provided to small business owners to protect them from the unchecked capitalistic greed of Wall Street bankers would be a huge boost to the US economy.

The cost for this program can be paid for by a three year surcharge tax on large corporate conglomerates, such as Wall Mart, Starbucks, and other mass retailers that operate over 100 corporate owned stores across the nation, and constantly siphon local community profits to Wall Street bankers and hedge funds. These mass corporate retailers and large financial institutions’ policies and unfair business practices have caused the death of small business ownership and entrepreneurship in America.

A simple 10% excise tax on large corporate stores and conglomerates of 100 locations or more can produce billions of dollars in revenue for Federal, State and Local Governments. It would additionally provide a level playing field for small business owners that do not get the special zoning rights, incentives, group health insurance discounts or the purchasing power from Chinese manufactures, and enable them to compete in the local economy.

Unless drastic measures are taken by the current administration, this holiday season will be a very grim one for small business owners. Minister Shizuka Kamei’s proposal for freezing loan repayments by small and medium-size companies battered by credit crunches amid the global economic slowdown is the right step to help sustain small business life in Japan and identical measures are needed in the US.

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Three Practical Steps to Improving the ROI of Email Marketing Campaigns

In an economic downturn it is essential that you get the best return possible on money invested in direct marketing campaigns. In particular, with email marketing campaigns we are all looking for how we can make each email count and increase conversion rates. By taking just 3 simple and cost effective steps you can improve your email marketing campaigns and greatly increase your ROI.

Advanced segmentation

We all know how important segmentation is to a campaign's success, but how many of us really take the time and effort to use that knowledge effectively? The answer is 'Not Many'. Lots of busy marketers get through a whole year (if not a whole career) without worrying much about any segmentation beyond recency, frequency and value of past purchases.

While this basic level of segmentation is good in itself, there does come a time when we have to break out of our comfort zones if we are going to really excel.

Segmenting our email marketing data into lists that share common characteristics allows us to target the right people with the right message. Age, Gender, Class, Income, Location and Hobbies are just a few of the myriad ways we can split lists to give ourselves a greater chance of converting prospects into sales or to build ongoing relationships with recipients.

If it all seems like too much work, talk to your list brokers (they are the experts after all). They can take on the graft for you as part of their role, allowing you the to sit back and bask in the glory of the increased ROI that comes from really effective data segmentation.

Get relevant, get personal

Personalisation is not just putting a customer's name in a subject line. In order for our mailings to stand out amongst the in-box competition we need to make offers that are truly relevant to the individual recipients. This means understanding the data we hold and using it effectively.

We can all bandy around terms such as 'dynamic content' and 'life-cycle based messaging' but again, few of us have the time or inclination to really work our data. For example; the purchasing history of a fashion store customer may well show a marked preference for clothes of a particular colour. Why not use this data to dynamically choose the colour of product images sent in individual html emails? While an email to Mrs Smith might include a picture of a red dress, the email sent to Mrs Jones would show a blue version of the same dress. I am sure you can find an equivalent piece of data in your records that could be used to similar effect in your next email marketing campaign.

Using techniques such as this to make an email relevant to individual recipients is critical to making sure it gets opened, read and acted upon. Again, why not resolve to have a talk to your email list broker about how they can help you use the data you have at your disposal to create more effective email marketing campaigns.

Engage with new subscribers

Warmly welcome new subscribers immediately upon subscription. Even better, have a tempting offer or promotion ready for them. Then do all you can all avoid losing your new subscribers within the first couple months. Do you have a staggered email marketing programme ready to go as soon as they join? Many companies have been doing this very effectively for years but so many others are ignoring this simple but hugely successful technique.

It really is essential to keep in regular contact with subscribers with details of new products and services. Do send them a monthly newsletter including your latest news, offers and free trials. Incidentally, If the first email a customer receives from you has clear white list instructions, it will help ensure that it isn’t also the last email they receive from you.

Above all, from the start be clear about when, how and what you'll be emailing them in the future to avoid mismatched expectations and disgruntled subscribers.

Admittedly these are all very basic suggestions, but sometimes it does us good to remind ourselves of the basics.

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