Posts Tagged ‘Tips’

2 Sure-Fire Tips for Self Motivation

Let me tell you a quick story. When I started my business in 1993, I faced all the challenges experienced by most new business start-ups. I also had to deal with the all the negative situations; the people who said – “The Speaking and Training business is a hard market to break into, it’s very competitive, you’re very brave! There was also the rejection from potential customers and the people who’d let me down at the last minute.

I quickly realised that if I was going to be successful, there were two things that I really needed. Lots of BRAIN ENERGY and lots of BODY ENERGY.

Sure-fire tip number 1 is – Build your Brain Energy.
Imagine that you’ve just been rejected for a bank loan, or you’ve just been turned down by a potential customer, or a publishing company has rejected the book that you’ve slaved over for the past couple of years.
If you react with – “Oh no, not again, I’m really fed up with this. These people are a real pain. They’re making a big mistake. What am I going to do now?”
This sort of reaction drains your brain of energy, adds to your stress levels and destroys your self motivation.

Reacting drains the brain – thinking less so.

Get the thinking part of your brain working and say to yourself – “I’ll make an appointment today with a better bank! I’ll phone the next potential customer on my list right now! The next publishing company will see the potential in my book!”
There are also many minor situations that happen every day that’ll drain the energy from your brain. If I receive a parking ticket, I pay the fine right away; get rid of it; forget it and move on. Moaning and complaining about it drains the brain and the fine still has to be paid.

Do not, and I repeat, do not say – “Oh no, what am I going to do now?” Every time you say – “Oh no” your brain has a huge drain of energy.
Build up your brain energy using lots positive self-talk.
Your level of success in terms of your happiness, emotional wellbeing and anything else you desire is a direct result of how you talk to yourself. The most important relationship you’ll ever have is the one you have with yourself.
Listen to the self-talk that goes on in your head and ask yourself – “Is what I’m saying allowing me to be confident, on top and going for it?” If so – great!
“Or is it holding me back and stopping me achieve my goals?” If this is the case – STOP IT, change the program!
Think about the things you say to yourself and make every statement in the present tense.

Don’t say, for example – “I’m going to make a success of this business” or “I’m going to get organised,” or “I’m going to be much more confident.”
Say – “I am totally in control of my life. I am totally confident and positive. I’m achieving my goals. I have determination and drive.”
What you’re actually doing here is re-programming your subconscious. If you talk to yourself in a positive way, that’s what your subconscious will focus on and you’ll have lots of brain energy

Sure-fire tip number 2 is - Build your Body Energy
The body and the brain are linked together so when the brain drains of energy so does the body. However, the body also does a lot of running about, up and down off the seat and often takes a bit of a beating.
For it to work well, it needs to be in good condition in the first place. We all know by now that if we eat too much or eat the wrong things, smoke too much or drink too much alcohol, then our body is in danger of breaking down.
However, if you want more body energy, then you’re going to have to do some exercise. (Do I hear you saying - “I need the body energy before I can do the exercise!?”) You know as well as I, that if you take more exercise, you will have more energy.

Now I know you think you don’t have the time. You may also be the type that doesn’t want to go to the gym and lift heavy things or leap about in an aerobics class; however, you need to take some exercise that makes you sweat a little.
I’m sorry, but a round of golf doesn’t count, it isn’t the kind of exercise you need. Golf is great and it’s good for the stress but it doesn’t make you sweat.

If you’re going to walk then walk fast for a distance, enough to push up the heart rate and increase the breathing.
Again, get your internal program right and start to think how you can make your exercise enjoyable. I see some people at the health club making the whole business a real chore. They get on a bike or a rowing machine and try to kill themselves for twenty minutes. If that’s your thing then fine but please don’t make it a chore, plug into the sound system and catch up with what’s on TV.

If you’re really not into exercise then please make sure you have other activities outside of your workplace and make them fun. Too many people are going home and slumping in front of the TV - successful people don’t do that.

Make no mistake about it; if you look after the body and the brain; you’ll have lots of VROOM! (And that’s another word for self-motivation)

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7 Tips for Self-Motivation

Motivation is crucial to achieve your goals, and it is also something you can achieve by yourself if you know how. The following are 7 tips to attain unstoppable self-motivation: 1. Keep the right focus Focus on what you want instead of on what you don’t want. It is easy to get unmotivated by challenges and situations that come up when you are working towards your goals, however, you don’t have to let those situations stop you. You keep moving forward when you focus on what you want to achieve. Do not give importance to the problems that arise on the way, just move through them and get rid of them. Everything will pass if you can clearly visualize your dream. 2. Read success stories Read the rest of this entry »

Email Marketing Success Tips

3 Keys To Effective Email Marketing

Email marketing is becoming a popular tool for many small and home based businesses around the world.

Email marketing allows businesses to eliminate expenses for things like paper, ink/toner, envelopes, postage, etc., and these savings make it a very attractive method of promotion.

Done properly, email marketing can be very effective. Unfortunately, too many businesses let the excitement of a low-cost marketing campaign overshadow their business sense.

Done improperly, your email marketing campaign becomes nothing more than a mess of sending the wrong message to the wrong market.

There are just a few key elements to launching and managing a successful email marketing campaign. They are:

- The list (your database).

- The offer.

- The follow-up.

Start With the Right Email Marketing List

The temptation is to rush out and purchase a list from brokers or leads suppliers. The harsh reality is that most of these lists are simply harvested email addresses from search engines. The so-called "savings" of purchasing a list of email addresses can be effectively wiped out when email addresses begin bouncing and recipients begin complaining to your Email Service Provider for sending Unsolicited Commercial Email (or "spam").

The best (and only truly safe) way to build your database is to market effectively. This can be done both online and offline. Traditional methods such as collecting business cards in a drawing and offering free information in exchange for contact information still work very well.

Additionally, Search Engine Optimization strategies can be very effective. The key is to get prospects to visit a "capture page" that is designed to entice them to give their contact information in exchange for something you are offering, such as a free report or free download.

As your list begins to grow, if you have targeted your market effectively, you will find yourself with a considerable database of motivated and targeted prospects.

The Offer

Email marketing is about getting your offer out in front of your database. Yes, they have joined your list voluntarily but keep in mind that you are competing with hundreds of other email messages they may be receiving that day.

Your job is to make sure your email marketing message is opened and read by your prospects.

The key is to create a compelling subject line. Where possible, use the prospect's name in the subject line. Most recipients are much more likely to open an email addressed to them by name.

Once your message is opened, the copy must create a compelling interest so that the reader will want to learn more.

The key here is to think like your prospects. They all have the same question on their mind when they open their email:

What's in it for me?"

Answer that question in your copy and your email marketing campaign could be a huge success. Focus on telling prospects about the benefits of your offer. What will it do for them? What can they expect if they order from you? How will it help them save time, increase revenues, lose weight, feel more attractive, etc.?

The Follow-up

The next step is to follow up with your prospects. Studies have proven that prospects need to see your message over and over again before they make a decision to purchase. Using an AutoResponder to follow up with prospects can dramatically increase the response rate of any email marketing campaign.

The ability to follow up with prospects over time is critical to your success.

Your follow-up letters should essentially repeat your original message. Maybe each follow-up message can stress a particular feature and continue to reinforce the benefits to your prospects.

The idea behind an effective email marketing campaign is to ...

... Tell them.
... Tell them again.
... Tell them what you just told them.

Attention spans are short. Competition is high.

Keep your messages to the point and focus on benefits, benefits, benefits.

Make your prospects WANT to buy from you by consistently keeping your email marketing message in front of them.

The reward for a job well done will be increased revenues and customer loyalty.

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5 Self Motivation Tips

Working from home, running your own business can seem like the ultimate dream for many people. When you've got the freedom to do what you want when you want it is very easy to get side tracked. But running a successful business from home requires heaps of enthusiasm, dedication, hard work and lots of self motivation. However, sometimes it can be hard to motivate yourself and with no ‘big bad boss' breathing down your neck it's easy to let things slide. So how do you motivate yourself and get the job done?

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