Posts Tagged ‘Tips’

Tips On Doing SEO For Small Business

There is a common understanding that SEO or search engine optimization is just for big businesses and corporations who want to extend their market reach online. Search engine optimization is not just the domain of large companies; small businesses also need the services of SEO in order to compete well in the market. So how to you implement the SEO for small business?

Research is critical in doing SEO for business

In any kind of activity, the need for research will always be there. In trying to tweak and update SEO for small business, you need to ask yourself what you will try to change in your site. Jumpstart your SEO job by writing down your goals for the business and start writing the possible queries that user may type in order to find your website and your small business. In trying to use SEO for small business, make sure too that you research the chosen keywords. You can make it happen by signing up with Google Ad Words. From there, your SEO for small business will now call for the identification of the right keywords that you can use for your websites. Plus this step requires you to understand your competition- see what are the high performing keywords for that site and learn the things that they are doing best so that you can copy their strategies as well. Once research has been done, then the next step for the SEO for small business requires you to do some on-site tweaks on your websites. Doing the SEO for small business means you need to evaluate the visual design of the business site. If the design of the website don’t attract readers but repel the readers, then no amount of work on the part of the SEO firm can help. In doing on-site checks as part of SEO for small business, make sure that you look at the HTML code of the website and optimize as well all the related tags.

Selected tips on how you can do your SEO for small business

Here are other tips when doing the on-site tweaks as part of SEO for small business:

Make sure that the keyword should be in the title tag Make sure that the keyword is in the H1 for each page Keyword must be present on the content Try to optimize the URL architecture and this is part of SEO for small business And on relevant images, make sure that you incorporate the keywords in the alt tags and in the file names

Consider off-site tweaks when doing SEO for small business

Other on-site steps that you can take as part of your efforts on SEO for small business include the need to decide if our website is in need of meta-description and the need to include the company address and the phone number. The contact information should be made visible on all pages of the website and this should be part of your SEO for small business. And finally, your SEO for small business should include offsite activities. Your SEO for small business on this stage will include the need to include the website to major industry-related directories. This stage of SEO for small business means getting more links plus deciding if the social media sites will deliver more benefits for you. And more importantly don’t stop your SEO for small business without tracking its improvement- or non improvement.

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Finding grants for small business in Canada becomes easy with some tips

To establish a small business in Canada the first thing you need to find out is some small business grants for funding your business. It is not an easy task although to locate the best available grants in Canada. Most of the small business grants Canada government offers are restricted to some specific types of business at specific locations. And to avail those, you have to abide by certain terms and conditions and invest some amount of personal money as well.

Though there are quite a few subsidies for funding small business, to find out a small business grant you have to search really hard. You have to know where to look for to get a grant which would not have too many terms and conditions and will be easy to avail. As there is no readymade list available for the small business grants Canada government has, to follow some guidelines would always be helpful to make the search less difficult.

If you log on to the websites of Canada government, you will rarely find the term “small business grants”. This is because the government offers very limited grants for small business. Instead of searching for small business grants Canada, you can look for contributions, subsidies, rebates, tax rebates, shared costs, or non-repayable loans. This can be helpful because through these searches you can find out some non-repayable funding for your small business, which can actually serve the purpose of a small business grant.

Businesses which fulfill the criteria of availing grants from Canada government or those located in areas which are specified for government grants, can obtain the small business grants Canada easily. But for other businesses, obtaining funds may be slightly difficult. In Canada, retail businesses receive the least funding from government grants. And businesses located at a particular area get more grants than those of other areas. So, you must plan to locate your small business accordingly to get the best possible grants.

The core sites of the Canadian government are helpful in providing the lists of small business grants Canada government assists with. The Industry Canada Website will give you information about the available government grants in your region. Another such helpful core site is Canada Business Network. And you can also visit the regional Business Service Centre websites, some of which will have helpful information on small business grants.

To make your search more specific, you can look for grants which are available for the particular type of small business that you want to start. Searching on the Canada Business Website by Business Sector can be helpful. Searching through search engine may also useful if you know where to look for.

If your business will be involved in exporting, research and development, or improvement of the environment, chances of getting a small business grant for your small business will be much higher. Special emphasis are now given on developing alternative energy sources and green energy options.

Though the small business grants Canada government offers are few in number, by putting yourself at the right position, you can easily avail the grants for funding your small business.

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Top 5 Tips For A Small Business Start-Up

Copyright (c) 2009 Dr Mark Yates

Economists are gracing our TV screens and newspapers proclaiming that the current economic downturn has finally bottomed out, and that we are about to turn the corner of the current credit crunch.

Irrespective of this opinion, in times of business hardship a great many opportunities for existing and aspiring business entrepreneurs manifest. The opportunity has never been greater for a small business start-up to grow exponentially.

Top 5 Tips For A Small Business Start-Up #1- Research Your Market

Business research has never been easier. Nowadays you can conduct most of your market and competitor research from the comfort of your own home or office computer. Online search engines are your best friends and although I advise caution as to complete accuracy of information, they do offer you a valuable insight.

Conduct a small business review. Identify your competitors and then use Google and other search engines to identify your competitors marketing campaigns and how much they are investing in targeting their online customers. Although online marketing doesn't include conventional marketing, it does offer a fantastic insight into your competitors business modus operandi.

Top 5 Tips For A Small Business Start-Up #2- Formulate A Strategic Business Growth Plan

Don't confuse a strategic business growth plan with a conventional business plan. A conventional business plan is generally required when you are looking for some kind of business finance, i.e. a bank loan or external investment. In reality most business owners park their business plan in a dusty cupboard never to be seen again after they have secured their finance. A strategic business growth plan is a much more pro-active working document that should form the foundation of your business growth. The initial foundation stone of this plan is a small business review ideally produced by a proven business growth consultant. This small business review can usually be produced quickly without spending a small fortune.

It should by definition include how you intend generating business, how you will take a share of your competitors business, how much you intend to turnover weekly, monthly and annually, how much your gross and net profits will be. It should also include financial forecasts and profit and loss data.

Two of the most critical issues to address when working with your strategic business growth plan are that;

1. The plan should include key performance indicators or KPI's as they are known in the business world.

2. The plan should be discussed and analysed by the MD or business owner weekly, followed up by a much more in-depth discussion which should take place every month with the MD, owner, directors, partners, shareholders, investors and senior managers to ensure the KPI's are being met.

On the basis that very few Small Business Start-Up will have such a corporate hierarchy, you should rely on external or outsourced business support partners to assist. (See top tips for a small business start-up #3 for further information on the right business partners.)

Top 5 Tips For A Small Business Start-Up #3- Find The Right Business Partners

A small business start-up generally lacks the expertise and resources that a medium or large business usually maintains. This means that for the managing director owner of a small business start-up, he or she occupies the loneliest position in the entire business world. It is for this reason that I advise retaining the right business partners. Initially you should appoint a proven business consultant, don't be confused into thinking this business consultant has to specialise in your particular type of business. Although there are a few business consultants who do specialise in one particular type of business, a very high percentage of business consultants are classed as business generalists.

Obviously if your research identifies a business consultant who specialises in your industry, then that's a bonus. However I advise that it is more important to appoint a proven business growth specialist as the first of your right business partners. If you appoint a proven growth specialist then he or she will have extensive contacts who can step in and out of your business as and when required without you having to pay full time salaries and executive benefit packages. Your business consultant will want to produce a small business package and a small business guide designed to encourage other business heavy weights to join your business on a part time retainer basis. Investing the time and money to produce this small business package and small business guide will provide far more value than cost.

Effectively your right business partners will be your very own part time low cost board of directors, an asset that many small business start-ups fail to capitalise on.

Top 5 Tips For A Small Business Start-Up #4- Never Step In The Ring Unless You Can Win

Never step in the ring unless you can win is based on the premise of having adequate financial resources. If you enter the business arena as a small business start-up without sufficient funds to get you through the first 12 to 18 months, you will seriously struggle to achieve business success and long term business sustainability. This is one of the main reasons why such a very high percentage of UK small businesses fail within the first 12 months. Appointing your right business partner i.e. a business growth consultant should bring an external source of financial expertise into your business on an as and when required contractual basis. Cash flow is key to any small business start-up for achieving good annual turnover and great profit margins.

Top 5 Tips For A Small Business Start-Up #5- Attack The Market

You've formed your own small business start-up, appointed your right business partners now you need to attack the market. Proactive business thinking will always lead to greater annual turnover and a healthy profit ratio. When I say attack the market, I am not being melodramatic. Business, real business is a war, and most wars are won before a battle commences. Being reactive in business will not win the war. Reactive business owners are destined to a live of mediocre business gains.

I only advocate attacking the market when you have integrated the first 4 of the top 5 tips for a small business start-up.

Implementing these top 5 tips for a small business start-up will give you a definitive edge over your counterparts who are also starting their own new business.

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Small Business Online Marketing Tips To Consider

Small businesses often fail because they lack the knowledge to get their business running smoothly online. The Internet is a huge environment that connects business to clients from all over the world. Having small business online marketing tips available to consider is critical to your business. If you plan to operate an online business, then you will need to know how SEO and Internet marketing works.

SEO (Search Engine Optimization) is a method used by millions of online Ecommerce and corporations nationwide. SEO includes link building, video marketing, Meta tags, relevant keywords and terms, and much more. Video marketing currently has the highest rating in business marketing because many users online prefer visual aids to web content or text.

Right now over 6 million visitors go on YouTube to view videos. If you are creating videos to market your business, learn some tips to help you create effective Internet marketing videos. Most videos shown online are produced in 1-minute. Longer videos does not capture the audience attention, rather it sends them on to find other videos. Make your videos short and to the point.

Narrow down your audience. Why would you target a broad audience when you are selling healthcare products, or auto parts? Instead, you would focus on your products or services to find out which group fits into this category. Studies show that small businesses who research their targeted audience, narrowing it down to fit their category, produce more results than those who do not research.

Pay-per-click Ads attract loads of attention from online users. PPC ads offered by Google however are expensive, as each click costs you money. If you are building a web site, find a hosting company that offers you $100 free PPC ads. You can use the free money until you build your business and start paying for PPC ads on your own. It is a good way to get started with marketing your business online.

Set up an E-mailer campaign. E-mail campaigns should not include spamming, otherwise, you may find yourself losing customers and banned. Research the Internet to find effective E-mail campaigns, or build your own client list and send out E-mails daily to your prospective or current clients. E-mails should include new products, services, sales, discounts, etc.

Speaking of discounts; small business online marketing tips include offering discounts to your clients. Give your clients money-saving solutions to encourage them to return to your web site and buy more products.

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