Posts Tagged ‘Tips’

Quick Tips for Email Marketing Success

The best email marketing strategies strike a balance between recruiting new subscribers and retaining existing customers and long-term subscribers. Concentrating purely on acquisition at the expense of retention is a dangerous game, so our first tip is:

Reward customer loyalty

Turning existing customers into loyal repeat customers is the cost effective way to bring in a substantial return on direct marketing investments.

Existing customer intelligence can always be improved upon. Additional information gained through surveys and purchase behaviour should be used to update their demographic, preference and interest profiles, to improve future email campaigns and offers. So, when a customer helps you, why not help them in return. A special offer, loyalty rewards, exclusive prize draws or a simple 'thank you' is often all that is needed to make customers feel valued. If a customer feels valued by a company, they invariably return the complement.

Think mobile

More and more mobile devices are now able to receive and read emails. When designing and writing your email you should consider how it well be rendered and read in a variety of devices. You might be aware what your email looks like on Microsoft Mail, but what about Hotmail, Blackberry or Iphone? What happens to your mail when different sizes of preview panes are used. What does it look like if the images are blocked?

Simplification is the key to success. Aim to deliver the maximum amount of information in the top 2 to 4 inches. If you think plain text harms your brand, then opt for HTML, but use standard fonts and colours. Move away from using images that ISP's or recipients email clients might block.

Integrate with other marketing activity

Email is an effective marketing channel in its own right, but it works even better when part of an integrated marketing campaign.

Experience has shown that by integrating email and direct mail campaigns - for example by sending a posted catalogue alongside an email to the same target audience - the chances of high response rates are greatly improved compared with an 'email only' or 'mail only' campaign.

Campaign recognition can be strengthened if a design style is carried through from press, to Direct mail, to email to microsite to banner advertising; each adding to the cumulative effectiveness of the entire campaign.

Encourage networking

Your target audience will often have a social network of their own who have closely matching purchase behaviour and preferences. Therefore your offer or information is likely to also be relevant to them. The rise of electronic social networking opens up a far greater potential audience than your data list alone.

To make the most of this potential, aim to create an email marketing program that identifies recipients with high social networking potential and creates an offer so desirable that it is passed on and shared amongst the network. Don't be afraid to explicitly provide text and links that encourage social sharing of your offer.

Test, test and test again

With so much competition in email marketing your campaign needs to be at the forefront for format, copy, design, calls to action, offers, personalisation, subject line, product categories and much more.

Before sending your email, it should be tested for different variables to ensure greatest chance of success in deliverability, readability and response rates.

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Create Html Email – Basic Tips For Email Marketing Success

If you haven't gotten to email marketing, there is no opportunity like the present. This powerful form of marketing can let you direct targeted traffic to your website, stay you in communication providing your customers, and more. When begun an email marketing campaign, you're going to want to be careful about how you go about it.

Here are some tips for setting up an email marketing campaign. Double Opt-in The most top notch kind of email list is one accumulated via the dual opt-in method. What this means, basically, is overly people experience to opt-in to receive the emails in a two-step process. They brand their email into a form on your site, but they consequently hold to click a link in a confirmation email they receive.

This seems desire it would be bad as it could indicate some people to not sign-up for the list by not completing the second step. The thing is, though, is those that do complete that moment stage really, really want access to the emails you send out. This makes them very valuable to have as you know they're right now interested in the material you're going to be sending. Don't take a short-cut to try to substantiate the raw numbers of your list.

You'll end up amidst a egregious list that performs at or below industry criteria for conversion rates. By insisting that subscribers dual opt-in to get on your list, you ensure the they're passionate about getting tips from you and therefore more innate to click links or act on offers you present in front of them. Don't Go Overboard One of the quickest ways to get a lot of purchasers to opt-out of your email list after you have carefully put up it up is to bombard them providing too many emails or too several off target emails.

Either of these methods can kill your email selling attempts before they get off the ground. People are busy. If you send too various email newsletters, clogging up their email Inbox, they're lessened likely to was reading any of them. Limiting yourself to sending out carefully crafted email newsletters relatively than blasting any old garbage to your store will go a extended way in making sure not too many homeowners quit your list.

Even if you only send one email a week or one email a month, if it is not super targeted to the group of households who signed up for the list, it's not going to be truly successful. If you send out things that aren't of financial to the people on your list, they're being handed out to commence to wonder why they signed up for your email include in the above all place.

This is not the thought you want going through their mind when properties open your email newsletter. Final Thoughts Email marketing is a great way to build and maintain relationships with customers and potential customers. If you've not thought up it before, you're missing out on one of the firmest ways to sell your brand online. Download your FREE Internet Marketing Preview Ebook @ now.

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3 Simple Email Marketing Tips

Here are a couple simple email marketing tips that will increase your conversions

Email Marketing Tip 1.
Creating an interesting subject line is essential when drafting your emails. A provocative subject line promoting you, your product or service is very important when writing your email offers.

A good start is to include information about your business that solves a typical problem. The idea is to give an instant overview of the offering for your subscribers. The goal is to arouse curiosity. Let people know that you have a solution to an issue that may be effective your subscriber’s success. Once the email is opened, you have 80% of the work done.

Email Marketing Tip 2.
When promoting your own products or affiliate products, don't be afraid to point out the negatives and the positives. By being honest you will win the trust of the people on your list.

People buy from people they like. Being honest over time will show subscribers you're not just trying to make a quick buck. It takes a long time to build a good reputation and about 8 seconds to kill it.

Email Marketing Tip 3.
Testing and tracking is essential to your email marketing success. You must test and track the number sent, opened, clicked and rejected. All of these metrics are important. If you don't know which efforts are producing the results then you really don't know where you're wasting your time and money.

One time tracking is not enough. You must continuously monitoring results from the email campaigns. This will allow you to see how responsive your subscribers are to a specific subject line, body copy and offer. Better known as split testing, this method will help deliver better messages and promotes a more responsive list.

The end result should be to develop trust. When you have developed trust. People will know that you only deliver or recommend quality products or services. Then when an outstanding product or service comes out, and you have nothing but good things to say about it, your subscribers will trust that the product will be good for them and will buy it freely. The reason? They know that it is not a scam and you are honestly looking out for their business.

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Online Marketing Tips to Bolster Your Campaign’s Efficacy

span lang="EN-GB">Marketing websites is the greatest prerequisite for everyone looking at being successful online. As a marketer, you need to be aware of the subtleties of this medium before embarking on this platform. More than anything else, you ought to understand the mindset of web users and their preferences with regard to trading on the web.

Listed below are a few significant aspects about Internet marketing that can help you make a difference with your business:

1) First and foremost, think of an audience, and not a market. Do not try to categorise your target segment into a particular category. Instead, always remember that each web user is different in his/her approach to online trade. If your site is able to entertain and engage people, you will be successful with it. Therefore, rethink how you want to put your message across to your audiences.

2) Do not treat every visitor as a customer. You have to be wise enough to understand that not everybody visiting your site will buy something from you. Thus, treat your visitors fairly and assist them in all possible ways; give information related to their queries and be honest with them.

3) Most online shoppers do not look for features in a product. Strange as it sounds, it is the reality. The online world is invisible and intangible, and thus, as a buyer, it is very difficult for audiences to establish trust with you. The key lies in talking about your experiences, in terms of testimonials. Lure them by furnishing crucial information on product or service delivery.

4) Purchase decisions are based on emotions and logic. While developing a website, you have to pay heed to users' emotions. Do not try to rope in logical or practical aspects of trade into your web marketing campaign, and instead focus on the feel-good factor associated with your business.

5) Even though it sounds romantic, marketing is all about dealing with memories. As a marketer, you do not have to talk about sales and promotions all the time. Dwell on memories so as to create long-lasting buyer-seller relations.

6) Search engine optimisation can be extremely helpful for your site. However, if your tricks and keywords end up confusing visitors, all your efforts will simply be a waste of time and money. Think about your main marketing goal and create campaigns that are uncomplicated and easily comprehensible for both search engines and users.

7) Getting millions of hits on your website everyday sounds like a positive result of your efforts. However, if you do not happen to make conversions out of these hits, it is simple useless. You have to think in terms of time spent on your site. Monitor the pages that visitors navigate through, what holds them on, and for how long, etc. You will get purchase queries only when people scan your site and seek information. Visitors who come through a link and return back in a few seconds are of no use to you.

8) In this age of enhanced web technologies, you can make use of audio and video software to give a human angle to your website. It is as simple as storytelling – employ people to interact with your prospective buyers through the website in order to improve on the believability factor.

9) Focus on what and how to communicate. As a marketer, you might want to talk about hundreds of things in relation to your product or service. But, the trick is to prioritise and converge all efforts on brand promotion so that your visitors are not confused about your business.

10) When you market your product or service, concentrate on the campaign as a whole and not on individual ads. One-time ads are easily forgettable and do not really bolster your campaign. Your messages should be focused and meaningfully communicative. Therefore, use marketing tools to forge a relationship that can be sustained for a long time.

11) When marketing your business, think about branding it as a separate entity. Do not try to take a leaf out of others' strategies on <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="">online marketing</a>. Be original, because your business is different and so is your audience.

12) Do not try to hype your product with every message that you give out. Singing your own praises and using words like 'best' will create a negative impression, because nobody really cares if you are the best or not. Talk about what your audiences want, and not what you want.

The whole purpose of marketing is communication. The more simple and to-the-point it is, the better will be the results of your campaign.

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