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Instead of it being about how to motivate the employees, with the emphasis on the manager, it could be looked at as: How can a manager induce self-motivation in their employees?

1. Your Employees are Individuals: Every person that is under your employment is an individual. They are people that have different interests, different tastes, and they each bring different talents to your company. This means that they must be respected and let flourish in their own way. Knowing the employee as an individual is as important as understanding that they each bring a unique quality to your company.

2. Open Communication through Feedback: It is important in any business that a manager keeps an open level of communication. This is easily done by offering regular feedback. By having an open forum to discuss employee progress the manager lets their employee know that communication is essential.

3. Award Productivity: Once a manager understands that their employees are individuals, it is also important for a manager to understand what motivates the individual employee. Sometimes employees are motivated by money, and offering money as an award may motivate that type of employee. Other employees may be motivated by different things. Understanding this and using an award system that initiates motivation can be an asset within any company.

4. Progressive Training: A big part of your company is having employees that are well trained. Employees respond to this because it allows them to gain another skill set that will further their career. Progressive training sessions not only strengthen the employee, they also strengthen your business.

5. Company's Vision: Another important aspect of running a productive company with motivated employees is making sure that the employees understand company goals and desired result. The company must be clear in its vision, and commutative in its explanation of that vision. It is no use having the foresight of a business model if your employees do not understand. Results are based upon the employee's knowledge of what the employer expects. They will be motivated to get results if they know what kind of results your company is looking for.

6. Let the Motivation Set In: Providing new methods or different perspective to employees may take a while to set in. Don't expect results right off the bat! Like a flower that grows from a seed, these things take time. Just make sure you plant that seed and keep it nourished!

All of these things take time, and remember that the onus to find ways to increase self-motivation falls on the manager. Motivation itself will be displayed through the Employee. A serious and respectable manager will take his time and asses his employees, get to know them as individuals and play to their strengths. An important part of being a manager is utilizing these techniques and being aware of how self-motivation will help individual employees.

It is trendy right now to cut back and try to spend less money in business. You have to have some sort of advertising. There are less expensive ways to do it than what you may be accustomed to. No big ad firm or flashy TV campaign for right now. You can come up with ways that will surprise people . When you do something just a little different then people pay attention. Isn't that the whole point?

You can get very creative with some promotional merchandise. You can design it to stand out and you can give it to people in a way that they will remember. Think about how people did things in the past. It was not unusual to have someone sing the companies praises out in front of the business. That worked when there was a lot of foot traffic and crowded cities. Now you could hire an actor/singer to walk through a crowded outdoor public area while someone follows behind handing out small promo items.

The sign that you have in front of your business should tell people what to expect on the inside. If it is grubby and unreadable, you will not be attracting too much new business. Clearly readable and informative is a good start. If you have space in front of your store, make it more welcoming. A few large potted plants, that could be placed on rollers to move inside nightly if you fear thievery, look great. You could install a bench too.

A more recent grass roots method of advertising is flyers or door hangers. You can easily find a bunch of high school kids that will hit the streets with you for cheap. Remember do not put anything inside of the mail box. That will get you in serious trouble. If you attach a rubber band to your homemade flyer, it can be stapled, you can then hang it. It will go on the front door, the mailbox flag or even the front gate.

Thinking outside the box is what makes a good business owner and a successful business. Keep the budget under control with these great advertising ideas guaranteed to impact your business in grand way with a very small investment.

Product publicity is the secret pathway to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.

Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible, after all, its 'free advertising' that is essential to the growth of your business. However, your publicity efforts should be well thought out, and pre-planned for maximum results.

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