The World Business

Posts Tagged ‘United’

Like the world of writing? Or want to start a business that is related to the hobby of writing? This one is a web based business is probably one that can inspire you. Figment.com is a site that target among internet users who like to write. But unlike most sites, Figment seeks to accommodate the needs of users in a wider scope. This was proved by the author and readers are to be able to share, discover and communicate interactively. Site based in New York, United States, it can basically be regarded as a free community. In it, users can share their writing. In addition, users can communicate with readers and find stories and new writers every day. Genre writing is quite varied. We can find a sonnet to mystery stories, from science fiction to novels with contemporary modern theme. Figment allows registered users to pour a post, comment and following their favorite writers. Authors can choose to allow public access to their works, to filter who can read, or even block access. An access code will be distributed when registering for distribution to readers who want to believe in order to get input.

Did you know that ice cream carts passing around your house before you see the cart or the retailer. Then, you are also interested to buy it? This illustrates that music can be an element for communicating a brand in consumers' minds. Music is an audible then we know as branding.

Over time, the use of music as a means of branding has evolved into an effective strategy. Now, the use of music was not what it used to be that music is solely used as an advertising jingle or just to raise awareness of a particular brand. Therefore, its use is now more varied and integrated branding strategy.

Small business owners continue to be impacted by the greed of Wall Street and large banks. Over the past few months,small business owners have struggled to obtain their small business loans and financing. Small business transactions have come to complete halt. As the top US banks have received TARP funding and Wall Street has rallied to over 10,000 small business owners continue to struggle. Financing for small business owners is harder than ever, with terms that are simply unreasonable for most. As banks and hedge funds, such as Goldman Sachs and others, have seen record profits and boost to stock values, your local business is systematically punished by the lack of policy on part of the law makers and reduction of funding from banks.

Seventy percent of Americans work for small business owners. They form the backbone of the US economy. That is the reason why Bizcloud was created. At the same time 22 of the biggest banks that have been the beneficiary of TARP have reduced small business loans by over 8 Billion dollars. Small Business Administration has been ineffective in championing the needs of US business owners and entrepreneurs. The fifteen billion dollars allocated for small business loans is still caught in Washington and banking red tape, and very little if any has been provided to small business owners.

President Obama will be announcing new effort to stimulate small business and entrepreneurship. He is also headed to Japan next month to discuss various geopolitical issues. We hope that the President takes time to meet with Japanese finance minister and discuss the current global economic meltdown. Valuable lessons can be learned from the Financial Services Agency of Japan on how to support small business owners in this country.

Japanese Financial Services Agency has recently stated that it would ask banks and other lenders to ease repayment terms, such as extending repayment deadlines, for smaller and medium size companies as part of emergency legislation for up to three years.
A similar approach can also help United States small business owners. United States law makers and current administration should consider a similar model. The small business community is asking for a three year freeze of loan interest and principle payments for 261 billion dollars of current small business loan portfolio by the banks. Considering the financial guarantees of payments provided to Financial Services companies by the United States tax payers, having guarantees provided to small business owners to protect them from the unchecked capitalistic greed of Wall Street bankers would be a huge boost to the US economy.

The cost for this program can be paid for by a three year surcharge tax on large corporate conglomerates, such as Wall Mart, Starbucks, and other mass retailers that operate over 100 corporate owned stores across the nation, and constantly siphon local community profits to Wall Street bankers and hedge funds. These mass corporate retailers and large financial institutions’ policies and unfair business practices have caused the death of small business ownership and entrepreneurship in America.

A simple 10% excise tax on large corporate stores and conglomerates of 100 locations or more can produce billions of dollars in revenue for Federal, State and Local Governments. It would additionally provide a level playing field for small business owners that do not get the special zoning rights, incentives, group health insurance discounts or the purchasing power from Chinese manufactures, and enable them to compete in the local economy.

Unless drastic measures are taken by the current administration, this holiday season will be a very grim one for small business owners. Minister Shizuka Kamei’s proposal for freezing loan repayments by small and medium-size companies battered by credit crunches amid the global economic slowdown is the right step to help sustain small business life in Japan and identical measures are needed in the US.

Have you heard of Internet Marketing? It is the term used to denote advertising that is used to sell goods and services on the Internet. There are many different types of Internet Marketing. They are affiliate marketing, banner ads, blogging and blog marketing, email marketing, interactive advertising, pay per click advertising, and search engine marketing such as search engine optimization (SEO).

What started as traditional advertising on a web site to sell products has turned into a multi-billion dollar business. In fact, the Interactive Advertising Bureau and PricewaterhouseCoopers said that at least $7.9 billion was spent in the United States during the first six months of 2006. By the end of the year, for more details visit to www.outsource-beginners.com they had predicted that about $15 billion, if not more, would be spent.

What doe numbers like this mean? This proves the importance of the Internet for marketers and online advertising. Whereas advertisers used to focus on markets such as television, radio, and printed material such as newspapers or magazines, more and more are looking towards the Internet to help them improve profits. Search advertising, advertising that is done mainly by making sure your web page appears near the top of search engine rankings, for more details visit to www.sell-using-the-web.com remains the largest revenue generator for Internet advertising. This is done through the use of keywords and key phrases. When someone searches for a certain word or phrase, the sites that are ranked higher with the search engines appear first. If they have banner ads, blogs, or pay per click advertising, they will get more of the advertising dollars than sites that are lower ranked.

But, other forms such as video ads are starting to attract more attention and bring in more money for advertisers. Podcast advertising is another great way for companies to advertise their services and products through Internet marketing. In 2006 alone, $80 was spent on podcast advertising. That number is expected to be five times as much by 2011.

The United States is not the only country benefiting from Internet marketing. In the United Kingdom, over one billion pounds was spent on online advertising in 2005. Internet marketing has become so popular that the British Broadcasting Corporation (BBC) in England is also thinking of using Internet Marketing to supplement its income. The company has estimated that it may be able to make as much as 48 – 105 million pounds with advertising revenues generated by Internet marketing.

As we enter 2007, researchers believe that more and more businesses will use the Internet to advertise. Studies show that advertisers will spend approximately $8.3 billion on paid search ads alone. That is over a billion more than last year. With the Summer Olympics and United States Presidential election taking place in 2008, researchers believe that as much as $22 billion could be spent on Internet marketing.

Is all this online advertising actually making a difference? Studies point to yes. In 2007, it is expected that online spending will reach a new high of $20 billion dollars.