Posts Tagged ‘Ways’

Local Business Advertising: 4 Ways To Market Online With Search Engine Optimization

In this article we want to go over local business advertising and using the search engines to get traffic to your company website. Marketing a small business on the Internet does not have to be difficult to do if you practice a few basic search engine optimization strategies.

1. First of all you need to know what keywords people are searching for your business online with. People are replacing the yellow pages with Internet searches to find specific things that they need.

For example, if you have an air conditioning company in Denver it is reasonable to expect that people will be searching keyword phrases such as "Denver air conditioning company", "buy an air conditioner in Denver, Colorado", "Denver air conditioning service", and so on.

Chances are you already know what these words are if you are doing any type of pay per click advertising. The difference now is instead of purchasing it you are going to try to rank on the search engines for free traffic.

2. You want to create backlinks to your website for these targeted keyword phrases. One quick way to do that is to use article marketing.

You write articles offering useful information about things your prospects would be interested in. Then in the resource box of the article you hyperlink your targeted keyword phrase back to your website.

This is known as search engine bait and will help you rank on the organic searches for those targeted phrases. Once you know what keyword phrases people are searching for relating to your business this is very easy to do.

3. Whenever you have something newsworthy send out a press release. Again target your primary keyword phrases in that press release.

The key is to not make this sound like a sales letter. That is why you want to submit a press release when you have something new in your company to announce.

4. Video marketing is a big part of doing local business advertising. Because people now get information from videos online you want to show up for your targeted keyword phrases using as many videos as possible.

You Tube is owned by Google so it's important that you have videos on their website. Article Video Robot is a good way to create videos from articles and place online.

You can also create videos of your own and it doesn't take a real expensive camera to do that. Again provide useful information that people would be searching for using the simple strategy of targeting keyword phrases.

In summary these are 4 ways you can combine targeted keyword phrases and search engine optimization to promote your business online. This is a long term local business advertising tactic. It really can pay off as you start to rank high on search engines for the words people are searching for relating to your small business.

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Ways to Make Money ? Where Do You Get Your Ideas From?

Financial success is something we all strive for and isn’t it great when we can make it happen at our convenience? The solution usually comes from the Internet as the web offers many ways to make money online. If you are one of those persons who have tried to make money using an Internet opportunity but have not succeeded, than we recommend you keep reading. You shouldn’t get discouraged if you’ve failed to earn the money you were dreaming of. You were probably just ill-advised, but MakeMoneyReviews.co.uk can guide you in the right direction. After consulting this website, you might even be able to earn a full income, not just supplementary income.

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5 Ways to Utilize Direct Email Marketing

If you own an online business, you are probably always on the lookout for new forms of Internet marketing. As you have no doubt discovered, there are many different ways to market your business online. One of the best and least expensive is direct email marketing.

Direct email marketing is a simple, but effective form of Internet marketing. It allows you to reach your customers, and provide them with information that you want them to see. Direct email marketing is very similar to classical direct marketing, but is much less expensive because you don't have to pay for stamps, paper, return envelopes, and printing costs. Yet, at the same time, direct email marketing has all of the benefits of direct mail.

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5 Ways Online Marketers Waste Time

Here's a challenge for you: For the next week document what you do online and how much time you spend doing it. The outcome may surprise you. The fact is that many online marketers fritter away more time online than they spend working on their businesses.

It's tempting. It's time consuming. It's like tossing money to the wind.

If you're not as productive as you'd like to be, take a step back and get very honest about how you're spending and/or wasting your time. Let's talk about some major time wasters and how you can stop stalling and start doing more:

* Checking e-mail. Many of us spend far too much time getting distracted by mail. Do you find that you go back and forth between "real" work and e-mail? If so, carve out a specific time each day to read and respond to important messages. Unsubscribe to junk e-mail so you won't have to wade through it. If all else fails, log-out of your account to avoid the lure.

* Browsing websites. This is a real temptation for many of us. If you must do research, you can always delegate someone else to do the legwork for you and narrow down the search so you can focus on making money. Then you can spend your time doing more productive tasks.

* Doing something you're not good at. How many of us have said something like this: "If I can just learn web design, I can save tons of money by doing it myself." Right? WRONG. One of the biggest mistakes that online marketers make is trying to do it all. The time you're wasting stumbling through a project is time that you could be using for making money doing something you actually know how to do. Delegate the work or hire someone to do it. The longer you halt your progress with uneventful work, the longer it will take to earn some serious cash.

* Instant Messaging. Yes, it's quick, convenient, and at the tip of your fingers, but it's also the biggest waste of your time...and addictive. Here's where you may have to break your addiction and just pick up the phone. You can get straight to the point without lag time, and then you can get back to the business at hand.

* Online shopping. I know. I know. You can justify online shopping because you've just run out of staples. However, how many of us actually jump online, buy what we need, and get back to work five minutes later? This is another task you can delegate to someone else or schedule for a specific time each week. It's too easy to get pulled into the virtual shopping aisles, start shopping for other occasions, and neglect work for awhile.

With so many temptations on the Internet, it's no wonder that many CEOs spend an average of only 38-48 minutes a day doing productive work. The Internet-although the greatest source of the online marketer's income-can also be the biggest detriment to earning money. Use it wisely, and your business will flourish. Use it foolishly, and your online business will flounder.

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