Posts Tagged ‘Women’




An enterprise is an undertaking and enterpriser is one who organizes and manages it and takes risk. Initiative, risk bearing, co-coordinating of factors of production, use of innovation and provision of capital are the basic elements of entrepreneurship.Solutions, creation, processing and promotion of unit, promotional help, adequate and timely finance, sufficient market stability and intelligence are the main factors effective progress.

This is considered to be one of the most significant organizational changes taking place in the world today. However, though the number of women entering the managerial profession is on the increase they are still clustered in the lower levels of management and rarely obtain positions of significant corporate power.

In difference countries where the entry and middle level management positions are held by a significant number of women, experience prove their effectiveness as managers.


*Ph.D Research Scholar, Department of Commerce, Periyar University, Salem-11


The first Indian woman to graduate from Harvard business school. She is amongst the most powerful women in business in the country. Now in 2006 Naina Lal kidwai could become a director on the board of Swiss multinational nestle.

The goals of women’s empowerment are to challenge patriarchal ideology to transform the structures and institutions that reinforce and perpetuate gender discrimination and social inequality and to enable poor women to gain access to and control over both material and information resources.

In operation vital and extensive employment and beneficiary oriented programmes for specific target groups like farmers, and artisans such as the:

1) National Rural Employment Programming (NREP), the

2) Integrated Rural Development Programming (IRDP),the

3) Rural landless Employment Guaranty Programming (RLEGP),the

4) Training Scheme of Rural Youth for Self Employment (TRYSEM)

5) The Scheme for providing Self Employments to Educated Unemployed youth (SEEU)and

6) Self Employment Programme for Urban Poor,(SEPUP)

Growth for Industrialization, Urbanization, Education and Democratic system in the country the custom-bound-society of India is in the process of a change. The women are searching gainful employment in different fields.

In developing countries they invariably work harder than men. They contribute to economic actively and to the welfare of society through house hold jobs, child rearing, educating children and working in the fields. In developing countries, the discrimination extends to health care, food, property and access to credit.

Women’s organization aim at creating general awareness on the status involves roles, exception, entitlements rights and obligations etc. In many cases women are unaware of the legal rights, to take decisions and great influences by a family the dominance of the male.

From 1980’s onwards, the issues raised by WOMEN IN DEVELOPMENT (WID) and, lately, GENDER AND DEVELOPMENT (GAD) approaches have acquire great importance, both for government organizations, non- government organizations and women’s organizations. While WID concentrates more on women’s economic activities.

We need to invest in our people and, especially, improve the lives our women we need contribution from our women to attain excellence in all areas of activity. Our social and cultural attitudes neglects and marginalize women. In public, we can accept and respect women and brag about having a woman as our Prime Minister or a few women’s as Chief Ministers and Judges. But privately, the large majorities of women are sub Jud gated and dominated.

They need permission from their men to occasionally visit their parents and relatives. It is estimated that 124 million women work in India (National Sample Survey Organization, 2000). This represents about 31 percent of the total work force. The Government economic survey for 2003-04 has estimated that there are 4.95 million women in the organized sector (both public and private sectors) about 18.01 percent of the total organized work force.

Last year the Confederation of Indian Industry (CII), through its women Empowerment Committee Conducted survey of white-collar in 149 member companies across different sectors and regions. The percentage of women employees in medium companies was 18 percent, large companies 4 percent. At the managerial level, the percent of women at junior level was 16 percent, middle level 4 percent, senior level 4 percent and at senior-most levels, just 1 percent.

Today, to survive competition in a globalizes market, many organizations are our sourcing and contracting out their work. This certainly has created opportunities for home-based work, especially for women in sectors like textile, garments and electronics.

The natural enterprises of Indian women can be nurtured through innovations schemes of micro-finance. The government, financial institutions and private sector can join hands to create women entrepreneurs.


Many of us agitate to ban cow and buffalo slaughter, but remain insensitive to the increasing rate of female feticide in some of the states. Women to do not educate, because the work in there, homes and kitchens. Many organizations do not have any sexual harassment policy in place and distressed women have no place to turn to. Most of the families do not equal chances to the son and daughter. Most of the women to unawareness to the society. Though 48 percent of Indians are women, they are disadvantages in every way-in term of literacy, labor participations and earnings. Those are un favorable family background, lack of education, dual role of women, lack of aptitudes, and training, absence of individualistic sprit, lack of freedom to choose a job according to ability, influence of sex, caste, kinship custom and family burden etc. In her childhood, she relies on her parents are elder members of family, in her adulthood she relies on her husband and in laws and again in her old age she depends on her husband and sons. The male superiority ego, complex create barrier in the pathway of success.

10. More ever, wherever necessary bookish knowledge she gathers is not sufficient to meet the various problems in the business field.

However in India Women enjoy the following five rights that men do not:

1) I-T exemption of Rs.35,000

2) flexi-timing

3) Tele-commuting

4) Extended Maternity leave

5) Day-care centers.

These companies employee the highest percentage of women in India:

1) HSBC-33%

Makes a conscious attempt to build a strong female executive pipeline by effectively using the graduate campus trainee programme and building database of successful female candidates in the industry at all levels.


More women @ Accenture: A metrics based recruitment process for hiring women, a referral programme for women and special recruitment drives at women-only colleges.

3) SAPIENT-27%

A role model programme for women highlights the achievement of senior women managers and showcases the absences of a glass ceiling.

4) HDFC-25%

5) INFOSYS-24%

6) WIPRO-21%


1) Naina Lakidwai, VC & MD, HSBC Securities

2) Sangita Taiwar, ED, TATA Tea.

3) Kavita Hurry, MD & CEO, ING Vysya Mutual funds.

4) Ashu Suyash, Head of Business, Fidelity Fund Management.

5) Renuka Ramnath, MD& CEO, ICICI Venture Funds.

6) Lalita Gupte, Joint MD, ICICI Bank.

7) Renu Karnad, ED, HDFC.

8) Kalpana Morparia, Deputy MD, ICICI Bank.

9) Rama Biya Purkar, Strategic Marketing Consultant & Non-ED, Infosys.


1) The women entrepreneur development is important for accelerating industrialization in India.

2) If we can really bring out a balanced society with equal opportunities to both men and women

3) Boys needed to be made aware that household and child-rearing responsibilities need to be equally shared between a husband and wife.

4) The government has been pampering organize labor and, by and large, neglecting the unorganized sectors.

5) Dynamic frame work of regulations so that the vast majority of our women workers get justice and social security.

6) to avoid sexual harassment policies should be clearly stated and implemented

7) Every family owned business need to an equal chance to their daughters.

(Eg.) “Mukherjee & Sons” and

“Pastronjee & Sons” but also

“Mukherjee & Daughters” and

“Pastronjee & Daughters”

The government must lead the way and corporate NGO’s and educational institutions should join in to support and work for change. Real change will come when our women are treated on par with men and given equal opportunities. Indian will be able to harness its women power and emerge as a respected nation.



1) Entrepreneurship development in India- by Sami Uiddin.

2) Business Today

3) Management Research

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Women Entrepreneurship and Changing role of Women

Women Entrepreneurship and Changing role of Women



India is definitely the hub of entrepreneurs worldwide. Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures.

Women” as Entrepreneurs in India:

Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable contributing values in both family and social life.

The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators.

In India, although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one. Women in advanced nations are recognized and are more prominent in the business world. But the Indian women entrepreneurs are facing some major constraints like –

*Ph.D. Scholar, Department of Commerce, Periyar University Salem 11.

To a certain extent, this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship Socio-cultural barriers- women’s family and personal obligations are sometimes a great barrier for succeeding in business career. Only few women are able to manage both home and business efficiently, devoting enough time to perform all their responsibilities in priority. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet. Other factors are family support, Government policies, financial assistance from public and private institutions and also the environment suitable for women to establish business units. This can facilitate women to excel in decision making process and develop a good business network. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas. Such programs are really useful to new, rural and young entrepreneurs who want to set up a small and medium scale unit on their own. In spite of the mushrooming growth of associations, institutions, and the schemes from the government side, women are not enterprising and dynamic to optimize the resources in the form of reserves, assets mankind or business volunteers.

Highly educated, technically sound and professionally qualified women should be encouraged for managing their own business, rather than dependent on wage employment outlets. The additional business opportunities that are recently approaching for women entrepreneurs are:

Eco-friendly technology Bio-technology IT enabled enterprises Event management Tourism industry Telecommunication Plastic materials Vermiculture Mineral water Sericulture Floriculture Herbal & health care Food, fruits & vegetable processing

Technological Innovation:

Innovation is often explained in technical terms-tangible products or processes that result from technological development-there has been a preoccupation with rational, analytical innovation models. However, a number of industrial studies have shown that for a technological innovation to succeed three important people involved and seven important conditions to satisfy. The combination of these people and conditions satisfies the need for creativity and implementation. The three key people are:

Creative source: The inventor or originator of the idea that led to the knowledge or vision of something new, the artist of creative endeavor.

The champion: The entrepreneur or manager who pursues the idea, planning, its implication, acquiring resources, and establishing its markets through persistence, planning, organizing, and leadership.

Sponsor: The person or organization that makes possible the champion’s activities and the inventor’s dreams through support. Major countries in Asia are following this technique to acquire the higher position in the world economy. India, in this sense, is struggling hard.

Women are the important part of development. No doubt they are taking active participation in the business and industry and doing dual jobs to meet their expenditures. Women of every level and society (high or low=income countries) hop to work. So, the rate of women entrepreneurship is high than men.

Rise of Women Entrepreneurs

Economic necessity. Some women are working full-time and still can’t make ends meet. With the current strain on the economy having extra money coming in is not an option, its necessity. Some women are laid-off so being self-employed becomes the best alternative

Solving problems and sharing solutions.

For some women it’s not about the money it’s about solving a problem or sharing a solution. Inventors usually design new products to solve problems.

Hitting the corporate glass ceiling

Some corporate women feel like they’ve taken their career as far as it will go. They’re taken their career as far as it will go. They’re dissatisfied by their options and want a career that will be more fulfilling. Entrepreneurship is often the answer for these driven women who enjoy being their own boss

Freedom and flexibility

These are the two big reasons for moms, especially moms with young children, to start their won business. They can work from home, choose their own hours and have the flexibility to juggle their work life with their family life.

Women need to have clarity about what drives them and what they want to accomplish with their business. Thankfully with their business. Thankfully with the rise of women entrepreneurs we can learn from those who have beaten the path before us.

Before you take the Entrepreneurial Leap

Before jumping into entrepreneurship I recommend women take the following steps:

Take time to envision all the details of not only your business, but your entire life as an entrepreneur. Be responsible. Don’t let go of your day job too quickly. If money’s tight, carve out specific time to work on your project but keep the cash flow coming in through other sources. It’s not just your venture, it’s your families. Make sure they buy into what you’re doing and that they’re committed to being supportive. Recognize that being an entrepreneur is not just about what you’re being. You will need to be committed to your personal growth as a way to keep your business from stagnating. Finally, remember that your success depends on association with other entrepreneurial women with great ideas, and a broader, more creative perspective.


Henceforth, promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development. Let us try to eliminate all forms of gender discrimination and thus allow ‘women’ to be an entrepreneur at par with men.

I encourage you to take the time to think about what inspires you. Do you wake up each morning eager to get started? If not, it might be time to reanalyze your career choices. If you feel stuck, tap into a broader community of women that are smart, savvy and successful. These women can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs.

For hundred, even thousands of year, women have been successful entrepreneurs. Our unique mindset, viewpoints, attitudes and skills as women have all contributed to our successes in business.

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Women’s Perspectives Changing Business – Startup, Entrepreneurship

I just finished reading an article written by a good friend of mine who coaches companies and their employees to better performance. In this particular article, he was discussing women in business and the different set of attributes they bring into the workplace. And it got me to thinking.

For a long time, women in competitive careers were led to believe (and many times rightly so) that they had to "play a man's game" in order to progress and succeed in business. And though for years, women have been successful in business playing by "man-rules", it's absolutely not necessary, nor good advice for today's success.

What we now know of course, is that men and women may have different perspectives and approaches to business. But either can be successful in the entrepreneurial arena without giving up or giving over their own unique abilities.

Men and women have various attributes in common that are of benefit in the corporate realm, however, women are at their unquestionable best when we use the characteristics and attributes that are unique to us. And, employing those attributes to our own enterprises can make a good business an absolutely phenomenal success. Examples of the unique perspectives of female entrepreneurs can be found in niche markets such as catering, personal shopping or commercial construction cleanup just to name a few.

For those of you women who are about to delve into the world of entrepreneurship and are considering the type of business enterprise that you want to develop, here are some thoughts:

First, and most important for both women and men, is do what you love. There is something in you, something you're truly passionate about. Find a way to turn that passion into a business.

I've no doubt that you have probably heard that advice before, it's certainly not new. But there are several reasons that it is important. One, when you're involved in doing something you truly love, your passion is one of your greatest assets in driving your business. When you interact with others about the focus of your passion, you're animated, interesting and convincing in ways that would take much more time to practice and develop otherwise.

Passion causes you to be much more motivated, in fact you become what could be called "ultra" motivated. This is key, especially during the period before the money starts rolling in. For you to work an 8-hour day after you've already worked an 8-hour day for someone else (something all women know a little bit about), you have to be highly motivated. While you're building your business (and most people start businesses while they're still earning their grocery money from an outside employer), you have to have a powerful reason that causes you stay up working until 3:00AM, when you have to be up at 6:00AM to go to your "day job".

Another reason for developing your business from your passion is that whatever it is you're passionate about, more than likely you're an expert on. You've been reading and reviewing information on the subject for years. You've taken trips, visited sites, and participated in activities or events having to do with the object of your passion. You've already become involved in or developed some type of "network" (and ladies, we all know how to network) of other like-minded individuals who are as interested and passionate about your interest as you are. These are all excellent resources for you and for your clientele as you establish your business. It also greatly shortens or eliminates any learning curve relative to your business product or service knowledge to free you to concentrate on building the business itself.

In addition to pursuing your passion, another idea to keep in mind is that in the beginning, as you brainstorm ideas for your business development, let the sky be the limit. Use your wildest imagination to explore ideas and options. Don't begin the process of developing your enterprise by making a laundrylist of all of the reasons that you can't do this. Find absolutely as many reasons as possible to demonstrate why you can!

Last, and this is very important, be very selective about listening to the advice of friends and relatives. While they ultimately mean well (at least most of the time), the people around you are used to you and your life as it is. And, they're comfortable with that. Whenever you contemplate change, especially the types of changes brought about through successful business ownership, people can get uncomfortable. And when people are forced out of their comfort zone, they will fight tooth and nail to get back to it. If that means discouraging you in the process, then so be it, too bad for you.

Don't fall prey to the fears and negativity of others. If you can't seem to be around positive and encouraging people, find a new group of people to be around. And, if that's not possible, then be your own best friend. Solitude is much sweeter than failure at the hands of selfish people.

Be encouraged by your history. For hundreds, even thousands of years, women have been successful entrepreneurs. Our unique mindset, viewpoints, attitudes and skills as women have all contributed to our successes in business. Let that be your legacy to a new generation, and bring your own bit of spice and flavor to the business table.

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Smart Women and the Game of Entrepreneurship

A few days ago, my 7 year old daughter came home with what I thought was a challenging school project---designing and creating her own game from scratch. Jenna was stumped at first. She came up with a few ideas but then quickly gave up as she found some "glitches" in her plan. This got me thinking about Smart Women and the game of entrepreneurship.

Entrepreneurship can be fun, exciting, challenging and risky all at the same time—just like any other game we play. There are days when I'm on top of the world because everything is working out just the way I had planned and, there are days when I want to crawl in bed and pull the covers over my head because it feels like every move I make or card I play turns out to be ones that don't move me forward at all.

Jenna's game will be graded on several factors; easy for anyone to understand how to play, organized and neat presentation, and of course, turned in on time. If you want your business to get high marks and become successful, there are several questions that you need to ask yourself:

1. Decide what game you're playing. What type of business do you have or want to have? Is it something that the marketplace needs? Are there other people doing the same thing or a version of your business that have been successful? Jenna sat down in her room and I put her favorite games all around her---Chutes and Ladders, Sorry, Trouble, etc. This exercise helped her to see how other games were put together in terms of pieces, die, cards and rules.

It's always a good idea to research other people who've been successful in your industry. It's not to copy what they're doing but to see similarities—what's working, what's not working.

2. What's the object of your game? What product or service are you offering? When your ideal client makes a choice to work with you, what will they receive at the end of your time together? This is critical to your business process. Helping the client understand how they will be better or different after working with you is of high interest to them.

3. How do people play your game? In other words, how do they work with you? Is it in person? By phone? Online? Do you offer packages or bundle services together? You have to make the access to your service easy for the client.

4. Make the experience rewarding! People want to enjoy the relationship they develop when working with someone. Price is not always the major factor in why people buy. They want to work with someone who has the expert knowledge they need and who will make the process enjoyable.

Jenna created a game called, "Math Baseball." It's a game that she knows a lot about and enjoys playing. The rules she made up for the game are both fun and challenging involving some risk. Sounds a lot like the game we play called "Entrepreneurship."

Anything is possible. Everything is waiting for you.

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